ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 2nd Annual Shorty Social Good Awards

Barclaycard #ThanksGifting

Entered in Financial Services

About this entry

Social-based holiday campaign designed to drive engagement – by asking Barclaycard Card Members and Social Fans to share who they're thankful for, why and how they'd show their appreciation (gift them) during 2016 holiday. Select cardmembers and non-cardmembers would receive Surprise & Delight experiences based on their messages

Why does this entry deserve to win?

Campaign strategy was meant to align with Barclaycard EDGe Strategy (Engage-Delight-Grow). Additionally, the campaign strategy supported the Barclaycard Magic Moments card member program that proactively empowers Barclaycard colleagues to deliver above and beyond customer service to our card members. Campaign Implementation approach was to curate social messages received from card members, then select cardmembers and non-cardmembers to receive Surprise & Delight experiences based on their #ThanksGifting messages for their loved ones. What made the campaign unique was having all of our proprietary Barclaycard card product teams, as well as our Partner card teams, engaged and at the ready to "gift" the "thanks" in real time. Some examples, a card member shared that she was thankful to her husband for helping her overcome her cancer battle. She requested her husband be thanksgifted an NFL experience for his favorite team. Our NFL ExtraPoints Card team donated tickets to her husband and their son to tour their team's stadium and attend the NFL draft live for their team. A Carnival card member shared her love for her sister and her children and her wish that they could join an already purchased Carnival cruise, but that they could not afford to join. We engaged our Carnival card member product team who purchased the cabin right next to her sister and the entire family traveled together. A Jet Blue card member shared that as a divorced dad of three girls who lived across different parts of the country, he hadn't been able to see them in a while. Our JetBlue card team donated three round-trip Jet Blue travel vouchers so he could visit all of his daughters.

Results

The campaign far exceeded our expectations. We were only limited by our budget which was a total shoestring, but the response from our card members and social fans was overwhelming:

2,336 #ThanksGifting Messages

2.6M+ Social Impressions

2M Reach (unique people reached)

1M Engagements (shares, likes, comments)

50 card members (and their family members) gifted

Produced by

Barclaycard US

Link