THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 2nd Annual Shorty Social Good Awards

Sound of Confidence

Entered in Financial Services

About this entry

In America today, people not living in the 1% are falling through the cracks. People are financially, emotionally and physically stressed out. And they're angry. Consumers have lost trust in the banking industry, and even banking employees are scratching their heads too. As the year began in 2016, Bank stocks continued to fall, as did consumer confidence. Against this, one bank decided to lead with purpose, and do something to change the dialogue and tone, hoping to bring optimism and confidence back to banking.


Media

Video for Sound of Confidence

Entrant Company / Organization Name

Strawberry Frog, SunTrust

Entry Credits