By Christmas 2016, we were challenged to come up with something that would impact the Portuguese in a truly emotional way.
We then invited 70 kids from a social centre, who had never flown before, to a field trip to the Lisbon Airport.
They boarded an easyJet plane and we talked to them about the plane and flying.
When they thought the field trip was over, the pilot asked the question: "Who wants to fly?"– They were going on their first flight!
Hundreds of thousands of views, comments, shares, both on traditional and online media.
And 70 very happy kids.