The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 2nd Annual Shorty Social Good Awards

My First Flight

Winner in Hospitality & Travel

About this entry

By Christmas 2016, we were challenged to come up with something that would impact the Portuguese in a truly emotional way.

Why does this entry deserve to win?

We then invited 70 kids from a social centre, who had never flown before, to a field trip to the Lisbon Airport.
They boarded an easyJet plane and we talked to them about the plane and flying.
When they thought the field trip was over, the pilot asked the question: "Who wants to fly?"– They were going on their first flight!

Results

Hundreds of thousands of views, comments, shares, both on traditional and online media.

And 70 very happy kids.

Media

Video for My First Flight

Entrant Company / Organization Name

Uzina, easyJet

Entry Credits