12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 2nd Annual Shorty Social Good Awards Best in Hospitality and Travel

This award honors the efforts of hospitality brands to make the world a better place. Initiatives may include sustainable business practices, launching social good marketing campaigns, or creating accessible and equitable infrastructure. Eligible organizations include hotels, home-sharing and rental companies, dining establishments, and travel and transportation brands and publications.

See previous winners and honorees here.


Airbnb and Make-A-Wish®
Since granting their first wish in 1980, the Make-A-Wish® offices in 42 countries around the world have granted more than 410,000 wishes for children with life-threatening illnesses, cementing their reputation as one of the world's leading children's charities.Today, nearly 75 percent of wishes granted in the US involve travel, with many more trav…
Celebrity Cruises #GetOnBoard LGBTQ Initiative
Celebrity Cruises believes in Opening up the World and is committed to our core brand values, including open-mindedness and authenticity. We pride ourselves in leading the way, both within the cruising industry and globally, in our unparalleled inclusivity and celebration of individuality. Celebrity initiated the #GetOnBoard campaign to demonstrat…
EncouragHERS: Marriott International and the National Museum of African American History and Culture
Marriott International was proud to be the Hospitality Sponsor of the grand opening of the Smithsonian National Museum of AfricanAmerican History & Culture (NMAAHC). Through their exclusive "EncouragHERS" Luncheon, on-property marketing and media amplification, Marriott International and NMAAHC celebrated the contributions of women to the African …
Marriott International and #LoveTravels for DC Capital Pride
Marriott International believes in making all people feel that they are truly embraced and comfortable while supporting the communities in which we do business. However, many LGBTQ youth do not feel comfortable or embraced in their own homes. According to the True Colors Fund, nearly 4 in 10 American youths experiencing homelessness identify as le…
World of Hyatt Celebrates a World of Understanding
The travel industry is in the midst of major disruption, and travelers are expecting more from brands than ever before. In order for Hyatt to continue to grow and stand out among the competition, we needed to show the world what Hyatt is all about and connect with our guests around the world in a way that's relevant to them: through our deep-roote…


Coming off the heels of President Trump's proposed travel ban, the travel industry was at a standstill. With Los Angeles being a popular destination amongst tourists with 47.3 million travelers visiting our diverse and inclusive city, we had to ensure the world knew Los Angeles was the welcoming place it's always been. Mistress and our partner Discover Los …
In November 2016, Airbnb publicly acknowledged widespread discrimination on its platform, and demanded its elimination with the "Community Commitment" — an initiative that attracted widespread positive (and negative) feedback. It required Airbnb users to agree to "treat everyone in the Airbnb community—regardless of their race, religion, national origin, et…
Celebrity Cruises #BeyondBorders Brand Campaign
Celebrity Cruises believes in Opening up the World. Experiencing new and different places helps us grow. It shapes who we are and how we see the world. Travel, it is said, is the only thing you buy that makes you richer. Unfortunately, Americans today aren't traveling much. Only one-third of Americans have a passport, and those who do have a passport are ei…
Delta "Changing the World Together"
To the average consumer, "Corporate Social Responsibility" (CSR) feels more like corporate jargon than charitable good. Yet to Delta Air Lines, it represents tens of millions of dollars in charitable donations and countless lives made better through the organizations Delta supports.As Delta's agency partner, we were tasked with making CSR human to drive pos…
Peace on Earth
We want to help sending positive message in today's divided world.We collaborated with Guinness Record Holding GPS artist, Yassan, who proposed to his girlfriend by creating world largest GPS art saying "Marry Me" by walking through Japan along with Japan airlines generous support for creating this art and sending this simple yet important message to the wo…
WestJet Christmas Miracle: Fort McMurray Strong
At WestJet, Owners care. To show the world just how much, we accepted a challenge.How do we continue to support the residence of Fort McMurray whose homes were affected by the wildfire in May, 2016, and show that they have not been forgotten during the holiday season? It was clear that we needed to bring the Christmas Miracle to our own backyard. The strate…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.