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From the 2nd Annual Shorty Social Good Awards

Univision Contigo’s Civic Participation Initiative

Finalist in Civic Engagement


Univision Communications Inc. (UCI) has a strong legacy of promoting civic participation in an effort to ensure that as Hispanics grow in numbers, their impact is felt at local and national levels. At the forefront of informing and empowering Hispanics on the issues that matter to this community and that are also critical to the U.S. as a whole, UCI set out to give Hispanics greater influence in the political process by growing citizenship and encouraging voters to express their opinions on complex, key issues at the polls.

For the 2016 general election, there were 27 million eligible Hispanic voters; with this in mind, UCI also recognized the relatively low Hispanic voter turnout. UCI made a commitment to make the run up to the 2016 general election and preceding national primaries a significant time for Hispanics to be counted at the polls. A fully-integrated, two-year companywide civic engagement effort launched, focused on citizenship and increasing the turnout of Hispanic, multicultural and millennial voters.

Under the Company's award-winning Univision Contigo empowerment platform, the program educated eligible individuals about the benefits of becoming a U.S. citizen, and guided them to resources that could help them navigate the process. Furthermore, delivering on the Company's mission like never before, the comprehensive initiative provided unique, nonpartisan and culturally-relevant resources to Hispanic citizens with a goal of mobilizing eligible Hispanic voters.

Strategy and Execution

Aligned with UCI's mission and coupled with its long record of civic engagement initiatives, the company leveraged its portfolio across TV, Radio, digital, social along with its flagship Univision Network, sports cable net Univision Deportes, local TV and digital properties, and social media footprint to provide culturally relevant resources to engage and further reach to eligible millennial voters.

UCI collaborated with national, leading organizations that share UCI's unwavering commitment to the Latino community. UCI partnered with NALEO Educational Fund, the NCLR, LULAC, Democracy Works/TurboVote, Voto Latino, Get Schooled, The Latino Coalition, Hispanic Federation, Mi Familia Vota and Rock the Vote along with business and industry groups. From NALEO Educational Fund's citizenship workshops, to NCLR Affiliates' micro-lending programs and English courses, and experts from LULAC answering questions on citizenship in a national radio tour, these efforts addressed areas of importance to the application process, including preparing for the citizenship exam.

The initiative included:


Seth Flaxman, the founder of TurboVote, reports: "The number of Univision voter registrations is 24% higher than the second-best performing TurboVote partner. I've never seen such a successful campaign."


Video for Univision Contigo’s Civic Participation Initiative

Entrant Company / Organization Name

Univision Communications Inc.


Entry Credits