THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

7th Annual Shorty Impact Awards Winners

Special Project

Special Project

UNICEF at 75
None, UNICEF USA
Winner

Video Content

Live Streaming

Pride Eve Social Telethon
Aris, Invisible Narratives
Winner

Short Form Video

Juneteenth Education Campaign
Iron Light, Heal America
Winner, Audience Honor

Documentary Short

A Dream Delivered: The Lost Letters of Hawkins Wilson
The Content Collective, Weber Shandwick and OMD, Ancestry
Winner How One of Philly's Best Pizza Spots Creates Jobs for the Formerly Incarcerated — First Person
Eater/Vox Media
Audience Honor, Gold

Long Form Video

Project Courage
RPA Advertising, American Honda Motor Co., Inc.
Winner Sperry "Reclaim Your Water" Docuseries
Sperry
Audience Honor, Gold Orbitz “Travel As You Are”
Laundry Service, Expedia Group
Silver MTV News: Need to Know
MTV Entertainment Studios and Paramount Media Networks
Bronze

Video Series

The Love Connection
Hearts & Science, ATTN:, AT&T
Winner Logo's Trans Youth Town Hall
MTV Entertainment Studios and Paramount Media Networks
Gold Smithsonian Channel's Cycle Breakers
MTV Entertainment Studios and Paramount Media Networks
Audience Honor, Silver Smithsonian Channel's Story of a Portrait
MTV Entertainment Studios and Paramount Media Networks
Bronze

Partnerships

Corporate-Community

Rockstar Energy “Respect The Hustle”
Laundry Service, PepsiCo
Winner

Media Partnership

K.I.N.D Fund Partnership
None, UNICEF USA
Winner

Influencer & Celebrity

Music in Color
TBWA\Chiat\Day Los Angeles, BEHR Paint
Winner The Creator House Approach
Whalar, DIRECTV
Gold Cracker Jill
Ketchum, Frito-Lay North America: Cracker Jack
Silver Mission: JOY
HelpGood, Mission: JOY
Bronze

Nonprofit Partnership

Sponsor X
Smartsheet / McLaren Racing / DeadlyScience
Winner #PlantWildflowers Nationwide Campaign
HHMI Tangled Bank Studios
Gold Shave Balls to Save Balls – MANSCAPED™ & Testicular Cancer Society™
MANSCAPED™, Testicular Cancer Society™
Silver Alex’s Month: Power Home Remodeling & ALSF
Power Home Remodeling
Audience Honor, Bronze

Content and Strategy

Branded Content

Rockstar Energy “Respect The Hustle”
Laundry Service, PepsiCo
Winner Bridging the Gap
Conde Nast Mission Studio
Gold The Park Bench
Passion Point Collective, Aflac
Silver The Beauty of Blackness
Digitas; Vox Creative; Vox Media; Ventureland, Sephora
Bronze

Call to Action

#PlantWildflowers Nationwide Campaign
HHMI Tangled Bank Studios
Winner LoveTravels with Love Letters
Marriott International
Gold

Contest or Promotion

SeeHer Accelerator Program: #HerBigBreak
SeeHer
Winner, Audience Honor

Fundraising

Canadian Cancer Society - Tina's Story
Rich&Jay Creative, Canadian Cancer Society
Winner, Audience Honor DACA Renewal Fund
United We Dream Network
Gold

PSA

#MadeToSave: Vaccinate The Nation
Palette Media, Made To Save
Winner, Audience Honor Juneteenth + Voting
F.Y. Eye
Gold VH1's RuPaul’s Drag Race Everybody Say Gay! PSA
MTV Entertainment Studios and Paramount Media Networks
Silver

User Generated Content

Starface
Starface
Winner, Audience Honor

Branded Series

Generation Impact
HP Inc.
Winner VH1's RuPaul’s Drag Race LGBTQ Herstory Month
MTV Entertainment Studios and Paramount Media Networks
Gold AT&T The Love Connection
ATTN:, Hearts & Sciences, AT&T
Silver More taste, Less waste by DBS
DBS Bank
Bronze

Community Management

Marking Gun Violence
Jewish United Fund
Winner, Audience Honor

Creative Use of Technology

Work For Humankind
Zeno Group, Lenovo Intelligent Devices Group
Winner Green Light Signal
Daniel J Edelman Ltd, National Grid
Gold Alexa, What is Love?
The Ad Council
Audience Honor, Silver Inverse
TBWA\Chiat\Day Los Angeles, HomeStart
Bronze

Employee Engagement

Acer Project Humanity - Environment
Acer Inc.
Winner, Audience Honor

Humor

Girl Scouts & Kristen Bell: Paint the World Purple
Girl Scouts of the USA
Winner

Live Events

ALGORAND EARTH DAY 2022
Invisible North, Algorand
Winner Star Trek Day 2021
Paramount+
Gold GLAAD Media Awards
GLAAD
Silver

Micro-Influencer Strategy

HBO's Winning Time Takes the Court
CSM Sport & Entertainment, HBO Max
Winner The Other Side
Digitas, Ascend
Gold It Gets Better TikTok Influencer Campaign
Media Cause, It Gets Better
Audience Honor, Silver

Podcast

Teenager Therapy
Teenage Therapy, Teenage Therapy
Winner Red, Blue, and Brady
Brady
Gold IRL: Online Life is Real Life, A Mozilla podcast
Mozilla
Audience Honor, Silver Be Seen l TONE
Planned Parenthood Federation of America
Bronze

Storytelling

Dream Village: A refuge for India's former sex workers
Our Better World - Singapore International Foundation
Winner Juneteenth Education Campaign
Iron Light, Heal America
Gold The Other Side
Digitas, Ascend
Silver Immigrant Made
United We Dream
Bronze

Video

Cracker Jill
Ketchum, Frito-Lay North America: Cracker Jack
Winner Alexa Customer Stories
Amazon
Gold

By Platform

Emerging Platform

Torrents of Truth
72andSunny + Nebo
Winner, Audience Honor

Instagram

Impact
Impact
Winner, Audience Honor

TikTok

#MadeToSave: Vaccinate The Nation
Palette Media, Made To Save
Winner Carmichael Lynch & H&R Block: A Fair Shot
Carmichael Lynch, H & R Block
Audience Honor, Gold #RealVoicesofPride
Daniel J Edelman Ltd, FELGTB
Silver TEDToks
TED Conferences
Bronze

Twitter

VH1's RuPaul's Drag Race Season 14 Pink Carpet
MTV Entertainment Studios and Paramount Media Networks
Winner, Audience Honor

Facebook

Mission: JOY
HelpGood, Mission: JOY
Winner, Audience Honor

LinkedIn

The Other Side
Digitas, Ascend
Winner, Audience Honor Linking Underrepresented Talent to Opportunity with #AskTheTrailblazer.
Salesforce
Gold

YouTube

HangarFour Creative x Indeed – 'Take Pride!' Live
HangarFour Creative, Indeed
Winner, Audience Honor

By Industry

Automotive

Project Courage
RPA Advertising, American Honda Motor Co., Inc.
Winner Dr. EV-il Fights Climate Change
General Motors
Gold LGBTQ Nation's "Authentic Voices of Pride," presented by Chevrolet
Q.Digital, Chevrolet, Carat, Linqia
Silver JIFFY LUBE OF INDIANA #MURALPROJECT
Dittoe Public Relations, Jiffy Lube of Indiana
Audience Honor, Bronze

Fashion and Beauty

The Beauty of Blackness
Digitas; Vox Creative; Vox Media; Ventureland, Sephora
Winner Starface
Starface
Gold Zalando x Smarts: House of Dagmar Collection Launch
Smarts, Zalando
Silver Andis Creator Series: Compton Cowboys
BLVR, Andis
Bronze

Food & Beverage

Rockstar Energy “Respect The Hustle”
Laundry Service, PepsiCo
Winner Nespresso x Ali Forney Center
Accompany Creative, Nespresso
Gold Beers & Queer History
ICF Next, Miller Lite
Audience Honor, Silver

Healthcare & Pharma

The Truth, Undressed
AnalogFolk, Canesten, Bayer Consumer Health
Winner Breathless Ballad
Ogilvy Health, Boehringer Ingelheim
Audience Honor, Gold Raising awareness of the disparities Black women face for mammography screening
Helen & Gertrude, Hologic Genius™ 3D MAMMOGRAPHY™
Silver

Lifestyle & Wellness

#StopFakingIt With Vella Bioscience, Inc
Acadia, Vella Bioscience, Inc
Winner, Audience Honor

Nonprofit

#MadeToSave: Vaccinate The Nation
Palette Media, Made To Save
Winner, Audience Honor Writing Our Own Dictionary
It Gets Better Project
Gold #CODVeteruns100K
The Call of Duty Endowment, Activision/Call of Duty Endowment
Silver For The Greater Hood
Six+One, For The Greater Hood
Bronze

Retail & E-Commerce

Walgreens Shelf Life Series
Walgreens, Walgreens
Winner, Audience Honor

Technology

ALGORAND EARTH DAY 2022
Invisible North, Algorand
Winner, Audience Honor

Business to Business

Vista "ReferHer"
FlyteVu, Vista
Winner Accelerating sustainable agriculture with the IBM Sustainability Accelerator
IBM
Audience Honor, Gold

Entertainment

Comida Gratis
SHOWTIME
Winner "March" HBCU Marching Band Docuseries
Stage 13
Gold The Creator House Approach
Whalar, DIRECTV
Audience Honor, Silver Mission: JOY
HelpGood, Mission: JOY
Bronze

Hospitality & Travel

My Boston Accents
Proverb, City of Boston
Winner Orbitz “Travel As You Are”
Laundry Service, Expedia Group
Audience Honor, Gold

News & Media

Inaccessible Cities
AJ Contrast, Al Jazeera Digital
Winner Russian Asset Tracker by OCCRP: Revealing the global assets of Russia's oligarchs and enablers
Organized Crime and Corruption Reporting Project (OCCRP)
Gold

Sports

Cracker Jill
Ketchum, Frito-Lay North America: Cracker Jack
Winner The Spirit of 17
Chemistry Agency, Atlanta United
Gold Fastest Man With No Legs
RPA Advertising, Facebook Reality Labs
Silver Carmichael Lynch & H&R Block: A Fair Shot
Carmichael Lynch, H & R Block
Audience Honor, Bronze

By Cause

Activism Campaign

Loopholes
72andSunny, PERIOD., Free the Period, No More Secrets, The Flow Initiative, Ignite, August, Off-Limits Cereal
Winner The Cost of Inequality
Daniel J Edelman Ltd, Fondation Des Femmes
Gold Bodyright
Daniel J Edelman Ltd, United Nations Population Fund (UNFPA)
Silver

Arts & Culture

Rockstar Energy “Respect The Hustle”
Laundry Service, PepsiCo
Winner

Clean Energy

Green Light Signal
Daniel J Edelman Ltd, National Grid
Winner BMW IconicSounds Electric
Mirrored Media, BMW
Gold

Conservation & Preservation

Protect Our Pollinators
Omelet, Walmart
Winner, Audience Honor

Diversity, Equity & Inclusion

#Mynameis - The Fuh-Net-Ic Filter
Daniel J Edelman Ltd, Race Equality Matters
Winner

Emergency Relief

EMERGENCY RELIEF: Disrupting the traditional charity model to deliver immediate aid in Ukraine
Global Empowerment Mission
Winner

Gender Equality

Barbie You Can Be Anything Series
Mirrored Media, Mattel
Winner Bodyright
Daniel J Edelman Ltd, United Nations Population Fund (UNFPA)
Gold Carmichael Lynch & H&R Block: A Fair Shot
Carmichael Lynch, H & R Block
Audience Honor, Silver

Humanitarian Aid

#TheHumanRace
Rooftop, UN OCHA
Winner

Immigration & Refugees

Cameroon, Land of Welcome
AJ+ français, Al Jazeera Media Network
Winner, Audience Honor

Mental Health

Mind Your Wellness: Self-care with intention
Pinterest
Winner Quitters: Real People Overcome Nicotine Addiction
Truth Initiative
Gold Breaking the silence on suicide
Our Better World - Singapore International Foundation
Silver #OnMyMind
UNICEF
Bronze

Public Health

#MadeToSave: Vaccinate The Nation
Palette Media, Made To Save
Winner, Audience Honor #BeTheChangeForTB
Schbang Digital Solutions, Johnson & Johnson India Pvt Ltd
Gold Quitters: Real People Overcome Nicotine Addiction
Truth Initiative
Silver Smithsonian Channel's Cycle Breakers
MTV Entertainment Studios and Paramount Media Networks
Bronze

Responsible Consumption & Production

Helpsy Keeps Clothes Out of the Trash
Elle Communications, Helpsy
Winner

Youth & Family

Star Trek: Prodigy "Set A Course" Series
Paramount+
Winner

Civic Engagement

Empowering Youth to Break Barriers in Politics Through Obama: In Pursuit Of A More Perfect Union
Picture Motion Campaigns, Kunhardt Film Foundation
Winner, Audience Honor

Disability Awareness

Touch Card
Mastercard
Winner Reducing the Stigma around Hearing Loss on Roblox
Day One Agency, Soundly
Gold Inaccessible Cities
AJ Contrast, Al Jazeera Digital
Silver Fastest Man With No Legs
RPA Advertising, Facebook Reality Labs
Bronze

Education

Batting, analytics and data literacy: A triple play
SAS
Winner Periodic Odyssey
Ogilvy, Merck & Co., Inc.
Gold Sponsor X
Smartsheet / McLaren Racing / DeadlyScience
Audience Honor, Silver

Environment

#PlantWildflowers Nationwide Campaign
HHMI Tangled Bank Studios
Winner Combatting Deforestation through the Power of Crowdsourcing and AI
SAS and IIASA
Gold One Earth Project Marketplace of Climate Solutions
One Earth
Silver

Human Rights

Project:SugarFree
DNA, Stolen Youth
Winner Cameroon, Land of Welcome
AJ+ français, Al Jazeera Media Network
Audience Honor, Gold Betches Sup: Reproductive Care Campaign
Betches Media: Betches Sup
Silver

Hunger & Food Insecurity

Comida Gratis
SHOWTIME
Winner Filling in the Blanks
HelpGood, Filling in the Blanks
Audience Honor, Gold

LGBTQ+

#RealVoicesofPride
Daniel J Edelman Ltd, FELGTB
Winner Lt. Governor's Fund For the Fabulous
Baldwin&, Ponysaurus Brewing Co.
Gold Nuclear Family: Storybook Families
Lupine Creative, HBO Max
Silver VH1's RuPaul’s Drag Race LGBTQ Herstory Month
MTV Entertainment Studios and Paramount Media Networks
Bronze

Poverty

Inverse
TBWA\Chiat\Day Los Angeles, HomeStart
Winner, Audience Honor

Racial Equality

The Beauty of Blackness
Digitas; Vox Creative; Vox Media; Ventureland, Sephora
Winner The Myth
Wieden+Kennedy Portland, Wieden+Kennedy Portland
Gold TAAF's "AAPI Heritage Heroes"
The Asian American Foundation
Silver The Creator House Approach
Whalar, DIRECTV
Audience Honor, Bronze

Social Justice

Loopholes
72andSunny, PERIOD., Free the Period, No More Secrets, The Flow Initiative, Ignite, August, Off-Limits Cereal
Winner Inaccessible Cities
AJ Contrast, Al Jazeera Digital
Gold Chicago: America's Hidden War
Six+One, Chicago: America’s Hidden War Documentary
Silver No Kids In Prison Immersive Web Experience
Invisible Thread, Performing Statistics
Bronze

By Campaign

Campaign by a Black-Owned Business

My Boston Accents
Proverb, City of Boston
Winner BET Next Up Partnership
fluent360, Nissan USA
Gold

Campaign by a LGBTQ+ Owned Business

LGBTQ Nation's "Authentic Voices of Pride," presented by Chevrolet
Q.Digital, Chevrolet, Carat, Linqia
Winner, Audience Honor

Campaign by a Woman-Owned Business

Equal Research Day
Autumn Communications, Evvy
Winner Raising awareness of the disparities Black women face for mammography screening
Helen & Gertrude, Hologic Genius™ 3D MAMMOGRAPHY™
Audience Honor, Gold

Corporate Social Responsibility

Project Courage
RPA Advertising, American Honda Motor Co., Inc.
Winner Project:SugarFree
DNA, Stolen Youth
Gold Work For Humankind
Zeno Group, Lenovo Intelligent Devices Group
Silver Mental Health Youth Action Forum
MTV Entertainment Studios and Paramount Media Networks
Bronze

Global Campaign

Mission: JOY
HelpGood, Mission: JOY
Winner, Audience Honor

Local Campaign

The Spirit of 17
Chemistry Agency, Atlanta United
Winner Torrents of Truth
72andSunny + Nebo
Gold Vaccinated for Mom
F.Y. Eye
Silver More taste, Less waste by DBS
DBS Bank
Bronze

On a Shoestring

Clean Creatives - F-List
Clean Creatives, Meisel
Winner, Audience Honor

Social Movement

The Cost of Inequality
Daniel J Edelman Ltd, Fondation Des Femmes
Winner

Campaign by an Asian-Owned Business

Accidental DEI Discoveries in Healthcare
Hylink Digital, UCLA Health
Winner, Audience Honor

Fundraising Campaign

Inverse
TBWA\Chiat\Day Los Angeles, HomeStart
Winner Choose Stephen’s Adventure… Again!
Comic Relief for Red Nose Day, Agency Motiv PR for Critical Role Foundation, Comic Relief US/Red Nose Day and Critical Role Foundation
Audience Honor, Gold Ruby Mazur and Cosmic Wire Launch NFT Campaign to Benefit FCancer
Cosmic Wire, Ruby Mazur
Silver

Integrated Campaign

The Park Bench Film
Dagger, Aflac
Winner

Multi-Platform Campaign

Clean Creatives - F-List
Clean Creatives, Meisel
Winner Sound It Out: Tuning into Mental Health Conversations
The Ad Council
Gold iShares Future Baller$
BlackRock
Audience Honor, Silver HangarFour Creative x Indeed – 'Take Pride!' Live
HangarFour Creative, Indeed
Bronze

Pro Bono

Torrents of Truth
72andSunny + Nebo
Winner, Audience Honor

Of the Year

Brand of the Year

Al Jazeera Digital – Brand of the Year
Al Jazeera
Winner

Non-Profit of the Year

HHMI Tangled Bank Studios – Non-Profit of the Year
None, HHMI Tangled Bank Studios
Winner

Large Agency of the Year

Edelman – Large Agency of the Year
Edelman
Winner

Small Agency of the Year

Laundry Service – Small Agency of the Year
Laundry Service
Winner

Honorary Awards Presented by The Creative Ladder

Breakthrough: Creativity & Culture

Katya Echazarreta Winner Lauren "Lolo" Spencer Winner Brandon “Stix” Salaam-Bailey Winner