Acer began incorporating sustainability practices in its operations more than a decade ago. But with the growing number of natural disasters around the world triggered by climate change, it was clear that constructive and collective action were urgently needed to address the pressing issues.
In 2017, Acer launched Project Humanity to unite its worldwide employees in creating a sustainability framework for eco-friendly initiatives and instill a green philosophy within the company culture. Project Humanity was a platform for Acer’s employees to step up the fight against climate change, it was a stage for them to propose and implement ideas that help drive for positive changes. Across the world, employees from different disciplines have expressed their concerns for the next generation, and their passion to do their part to help protect the environment starting from daily habits like to limiting the use of disposal cups and utensils. Next they were encouraged to make conscious choices in their professional capacity toward the goals of Recycling, Reducing, and Recreating.
Making a choice alone may have limited impact, but when we can influence our social circles to do the same and repeat these actions no matter how small, the collective change will be significant, therefore our partners and suppliers were also called on to help make eco-friendly changes together with Acer through our product design, production process, and more. Project Humanity presents employees with a sense of purpose, knowing they have the power to make every decision count to the future of our planet.
“Every Decision Counts” is the motto for Project Humanity, to inspire employees to create environmental impacts beyond ESG requirements, and to feel a sense of purpose as part of the Acer family. The bottom-up culture of the program captures Acer’s curious, progressive, and human values. We communicated clearly that sustainability doesn’t have to mean compromise when we think creatively, and even though the changes may seem miniscule at first, but imagine the significance when it is over and over again.
To draw greater awareness of the urgent environmental situation and spark employee interests to take part in Project Humanity,
In the professional setting: Acer employees motivated partners and suppliers to transform the existing PC ecosystem’s culture around Recycle, Reduce, and Recreate. Actions were taken by various departments include:
An Acer Green Day event was held to share to the world our sustainability mission milestones, and where Acer called on more partners and suppliers to join its Earthion sustainability mission and amplify the positive impacts on the environment. At the same time, the “21-Day Green Challenge” campaign kicked off to encourage employees to lead a greener lifestyle by developing green habits, with a dedicated app to record eco-friendly actions. Acer’s partners and suppliers were invited to join the challenge, and consumers could take part via Instagram at #Acer21DayChallenge, which follows several hero influencers telling their stories about reducing/reusing/recycling and activities which integrate eco-friendly actions into their lifestyles. The company further supported the challenge by collaborating with One Tree Planted organization to plant a tree for every employee’s first recorded action.
Project Humanity has shaped an authentic brand culture through bottom-up employee initiatives and executive support.