THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

Generation Impact

Entered in Branded Series

Objective

Since it was founded, HP has prioritized global citizenship and today corporate social responsibility remains central to the brand’s ethos. With the larger goal of being the most sustainable and just tech company, HP created Generation Impact, a docu-series that features inspiring stories of young innovators using technology to impact their communities and create a more equitable world. 

 

HP’s core CSR objectives, which include taking action to combat climate change, accelerate digital equity and protect human rights, are each featured in the individual films in the series. The first film, The Coder, follows Jay Jay, who at age 13 built a mobile app to help kids stay connected to incarcerated parents. Jay Jay now teaches coding to teens and is determined to create opportunities for people of color in tech fields. The Inventor tells the story of a young inventor who turned his high school science fair project into the lightest and most affordable 3-D printed prosthetic limb, giving new capabilities to hundreds of young people with limb differences. In The Scientist, we meet Emily Tianshi, a young woman striving to raise awareness and create solutions for the global water crisis. Using a $20 microscope, Legos and household items, she developed a prototype to harvest atmospheric moisture, as a way to help produce water in areas of severe drought.

 

These are true stories of drive, hope and ingenuity, made with the objective of highlighting diverse subjects, from very different backgrounds, all devoted to making a difference using cutting-edge technology.

Strategy

In order for the Generation Impact series to reach its target audience and inspire others to embrace technology, HP worked with agency Passion Point Collective to identify and implement the following strategies:

Results

Media

Video for Generation Impact

Entrant Company / Organization Name

HP Inc.

Links

Entry Credits