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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 13861 entries

Humor, Animated GIFs, Financial Services, Video
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …
User-Generated Content
Penny Dreadful Art of the Dreadful Gallery / It Was Foretold Campaign
Going into season 3, the most valuable tool Showtime had in its Penny Dreadful marketing strategy w…
Multi-Platform Campaign
Pennyworth | UK Launch
Launch the newest title from the DC Universe, Pennyworth, in the UK while bringing the show's "At Y…
Branded Content
PEOPLE & Milk Life – Fueled By Family
Milk Life approached PEOPLE in early 2016 with a mission to amplify their already successful partne…
Snapchat
PEOPLE and Snapchat Discover Channel
PEOPLE's channel plays a key role in expanding the brand's reach and influence among a younger, mil…
Facebook Video
People Are Awesome: Best Videos of the Year So Far!
On People Are Awesome, the fans power the content. Sifting through thousands of submissions per mon…
Art & Culture Podcast
People Every Day Podcast, for People Magazine
Creatively re-develop People’s daily pop culture news show, and establish it as the top podcasts in…
Twitter Campaign, Vine, Real-Time Response, Food & Beverage, Sports
Peperami World Cup
Integrated Campaign
Pepsi #Summergram
BUSINESS OBJECTIVE: Pepsi needed to reverse a four-year trend of declining summer sales—and comb…
Food & Beverage, Multi-Platform Campaign
Pepsi + Empire 2.0
Building upon our successful year-one relationship with Fox's Empire, we aimed to develop a complet…
Real-Time Response
finalist
Pepsi Does the Harlem Shake
As the key mechanism of helping Pepsi walk the walk of its global Live for Now campaign, we are alw…
Emerging Platform
Pepsi Holiday, White Elephant Game
Pepsi wanted to play a bigger part of the Holiday season with their fans. With limited edition holi…
Augmented Reality, Branded Content, Creative Use of Technology, Food & Beverage, Emerging Platform Partnership, Mobile Campaign, Sports
finalist
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Influencer & Celebrity Campaign, Contest or Promotion, Snapchat
Pepsi Max - Break the ice with Zuccarello
Pepsi Max Norway has a digital sponsorship deal with New York Rangers player Mats Zuccarello and wa…
Contest or Promotion, Ambassador & Celebrity Campaign, Snapchat, Food & Beverage
Pepsi Max Break the Ice on Snapchat
Branded Content, Medium-Length Video
finalist
bronze honor
PEPSI SPIRE CRASHERS | BRENT BURNS
PepsiCo installed Spire digital beverage fountains in all 2,700+ SUBWAY locations across Canada, ma…
Hashtag on Twitter, Music
finalist
Pepsi Summer of Fan Armies
Socially fueled campaigns were not new news for advertisers in 2013, but Pepsi was the first brand …
Food & Beverage, Facebook Page
Pepsi Timeline Show
Our challenge: Pepsi Brazil’s Facebook page lacked purpose to its Brazilian audience. They relied o…
Multicultural Community Engagement
finalist
Pepsi Trademark, Unmute Your Voice
Latinos make up the nation's largest share of nonwhite voters. A record 32 million Latinos make up …
Integration with Live Television
finalist
Pepsi x 2019 MTV VMA – Video Vanguard Award Takeover
With loyal and occasional cola drinkers shifting towards healthier beverages, the carbonated soft d…
Vertical Video
finalist
gold honor
Pepsi x Camila Cabello | UCL Final Opening Ceremony 2022
Our objective was to create cultural awareness, hype and excitement ahead of Camila Cabello's openi…
Facebook Campaign, Consumer Brand, Fortune 500 Brand
winner
Pepsi: Live For Now
2012 was the year for Pepsi to Live For Now and Deep Focus wanted to get the word out. Along wi…
Twitter Brand Presence
finalist
Pepsi: Live for Now
2012 was the year for Pepsi to Live For Now and we wanted to get the word out. We weren’t going to …
Contest or Promotion, Integrated Campaign, Multicultural Community Engagement
winner
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
Demonstrate PepsiCo's values around women and diversity in the workplace and the importance of STEM…
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