Creatively re-develop People’s daily pop culture news show, and establish it as the top podcasts in the pop culture and news categories.
Through Pod People's signature Development Workshop, we creatively reformatted the podcast to appeal to a younger audience by reworking the show format and topics, creating efficient new workflows to produce high-quality content on a faster turnaround, and upleveled to a seasoned, best-in-class production team to launch the new version of People Every Day in Jan 2022.
In just 4 months, through content changes alone, we:
Achieved 89% audience growth in listens.
Garnered >100K additional downloads per month.
Ranked at #4 in the US Top Entertainment Podcasts.
Landed the show in the top .3% of all podcasts.*
Produced the show’s top 10 performing episodes of all time in the first three months.
Leveled up talent booking to include A-list guests like Linda Evangelista, Karamo Brown, Gabrielle Union, Avril Lavigne, Kerry Washington.
