THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 14th Annual Shorty Awards Augmented Reality

This award honors the most creative and effective use of augmented reality, computer-generated objects in a real-world environment, in a social media or digital marketing campaign.

See previous winners and honorees here.

Nominees

Augmented Reality--Air Force One
As part of the election coverage Alhurra’s News and Creative Services teams wanted to come up with …
Ball Aluminum Super Charger
Historically, Ball Corporation is mostly a B2B operation and at its core provides aluminum beverage…
Chewy Halloween Fur-tual Boutique
Relatable experiences for the consumer are crucial if brands are to succeed. More so for eCommerce …
Holiday Holograms with T-Mobile
Mini Metaverse or Holiday Holograms? Either way, T-Mobile gave Twitter users with a memorable wa…
Invesco QQQ 2021 March Madness
In Q1 2021, Invesco QQQ had the opportunity to premiere its partnership with the NCAA. After a diff…
finalist
Joy Shop
After two years of “making do,” our customers were ready to turn the joy up from 10 to 11 for Holid…
finalist
LA Galaxy and Herbalife Nutrition unveil the LA Galaxy AR/VR Experience
For many years, the LA Galaxy Post-Season Tour has been a very successful platform to connect the L…
Norwegian PR1MA Direct Mail + AR Experience
The overall business object for our Norwegian Prima campaign was simple: To launch the most in-dema…
Outside Academy
In 2021 over 56 million students had their education interrupted by the COVID-19 pandemic. Differen…
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Spider-Man: No Way Home App
To promote the next installment in the film series Spider-Man and to provide fans with an exclusive…
audience honor
Stags’ Leap – Take the Leap AR
There are more than 60,000 wine labels on the market, and 38% of people have purchased a bottle of …
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …
winner
Twitch and Prime Video: Fairfax Interactive Stream
Fairfax, Prime Video’s latest animated adult comedy, premiered on October 29, 2021.  The Amazon …
finalist
Verizon AR Pro Interactive App
Showcase the power of Verizon’s 5G using next-gen XR tech. Create an instructional tool that users …