The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Outside Academy

Finalist in Physical and Digital Convergence

Entered in Augmented Reality, Filter/Lens

Objective

In 2021 over 56 million students had their education interrupted by the COVID-19 pandemic. Different reopening plans in almost every school district across the country and always changing travel restrictions left families scrambling without the necessary resources to adjust to education and travel  during the pandemic.

Since the Covid-19 Pandemic forced school closures and changed the landscape of homelife, millions of families were left unprepared for distance learning. We came up with a solution to help families turn uncertainty into an educational adventure.


 

Strategy

Developed with National Geographic, Outside Academy brought dimension and excitement to education at a time when students and parents needed it most.  Outside Academy is an immersive Augmented Reality learning resource designed to get families out learning together by providing access to immersive lessons in history, science, and social studies that bring America’s National Parks to life. All from their phone. 

By creating groundbreaking AR Instagram filters, Outside Academy could be accessed and shared by anyone either within the National Parks or at home. We turned the family road trip into an interactive family field trip. Not only did we create the world's most engaging free educational resource, we  also placed Hyundai’s green vehicles at the center of the outdoor adventure and education world, further promoting Hyundai’s commitment to sustainable mobility.


 

Results

Over 40 million social impressions.

Media

Video for Outside Academy

Entrant Company / Organization Name

INNOCEAN USA, Hyundai Motor America

Links

Entry Credits