THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 14th Annual Shorty Awards Physical and Digital Convergence

This award honors marketing campaigns by a brand, agency or organization that successfully and cleverly integrate social media or digital platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical and Digital Convergence
winner
Painting Pride
The São Paulo Pride Parade has been one of the biggest events for the  LGBTQIAP+  community, standi…

Finalists

Physical and Digital Convergence
finalist
bronze honor
audience honor
Lay's Vodka
Lay’s. A beloved American brand and the undeniable salty snack category leader. When you think of L…
Physical and Digital Convergence
finalist
How SEEN Connects put #eBaySneakers on the map
The sneaker industry is highly saturated with fakes and one-time flippers looking to cash in on the…
Physical and Digital Convergence
finalist
Likeable Media x Brookfield Properties: Launch of Citrovia at Manhattan West
Manhattan West is a developing community on New York City’s West Side, made up of state-of-the-art …
Physical and Digital Convergence
finalist
Outside Academy
In 2021 over 56 million students had their education interrupted by the COVID-19 pandemic. Differen…
Physical and Digital Convergence
finalist
Pebbles Never Stop Doo-ing
Riding the wave of rising sales in 2020, thanks to a boost in pandemic pantry-stocking and at-home …
Physical and Digital Convergence
finalist
The Daily Show with Trevor Noah - Heroes of the Freedomsurrection Monuments
On January 6th, 2022, the one-year anniversary of the Capitol insurrection, The Daily Show with Tre…

Nominees

Physical and Digital Convergence
finalist
How SEEN Connects put #eBaySneakers on the map
The sneaker industry is highly saturated with fakes and one-time flippers looking to cash in on the…
Physical and Digital Convergence
finalist
bronze honor
audience honor
Lay's Vodka
Lay’s. A beloved American brand and the undeniable salty snack category leader. When you think of L…
Physical and Digital Convergence
finalist
Likeable Media x Brookfield Properties: Launch of Citrovia at Manhattan West
Manhattan West is a developing community on New York City’s West Side, made up of state-of-the-art …
Physical and Digital Convergence
finalist
Outside Academy
In 2021 over 56 million students had their education interrupted by the COVID-19 pandemic. Differen…
Physical and Digital Convergence
winner
Painting Pride
The São Paulo Pride Parade has been one of the biggest events for the  LGBTQIAP+  community, standi…
Physical and Digital Convergence
finalist
Pebbles Never Stop Doo-ing
Riding the wave of rising sales in 2020, thanks to a boost in pandemic pantry-stocking and at-home …
Physical and Digital Convergence
finalist
The Daily Show with Trevor Noah - Heroes of the Freedomsurrection Monuments
On January 6th, 2022, the one-year anniversary of the Capitol insurrection, The Daily Show with Tre…
Physical and Digital Convergence
The Patrick Star Show AR Experience
In summer of 2021, Nickelodeon expanded the SpongeBob Universe with the launch of a new spinoff ser…