THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 13th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Augmented Reality
winner
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Expe…

Finalists

Augmented Reality
finalist
audience honor
CrimeDoor
True Crime is one of the fastest growing genres in the world. But law enforcement's rules about con…
Augmented Reality
finalist
Doctor Who: Take The TARDIS
BBCA challenged us to surprise fans for the return of Doctor Who, now played by Jodie Whittaker, wi…
Augmented Reality
finalist
New Orleans Saints' Instagram AR Effect
As all fanbases in 2020, New Orleans Saints fans were not given their traditional opportunities to …
Augmented Reality
finalist
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of J…
Augmented Reality
finalist
Still Here Audio and AR
Still Here Audio and AR explores the impact of incarceration and gentrification on Black women in t…

Nominees

Augmented Reality
finalist
audience honor
CrimeDoor
True Crime is one of the fastest growing genres in the world. But law enforcement's rules about con…
Augmented Reality
finalist
Doctor Who: Take The TARDIS
BBCA challenged us to surprise fans for the return of Doctor Who, now played by Jodie Whittaker, wi…
Augmented Reality
KHAITE Pre-Fall 2021 Augmented Reality Fashion Show
Having completed their first successful augmented reality experience with the launch of their sprin…
Augmented Reality
KHAITE Spring/Summer 2021 Collection
Due to COVID-19, the fashion industry struggled to find ways to showcase their latest collections —…
Augmented Reality
LEGO Masters: Augmented Reality Brick Builder
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built…
Augmented Reality
LEGO Masters: SparkAR Brick Mosaic
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built…
Augmented Reality
finalist
New Orleans Saints' Instagram AR Effect
As all fanbases in 2020, New Orleans Saints fans were not given their traditional opportunities to …
Augmented Reality
finalist
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of J…
Augmented Reality
Planet Fitness New Years Eve Hat
New Year’s Eve is the Planet Fitness Superbowl. As people make their fitness focused New Year resol…
Augmented Reality
finalist
Still Here Audio and AR
Still Here Audio and AR explores the impact of incarceration and gentrification on Black women in t…
Augmented Reality
winner
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Expe…