THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 13th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Augmented Reality
winner
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Expe…

Finalists

Augmented Reality
finalist
audience honor
CrimeDoor
True Crime is one of the fastest growing genres in the world. But law enforcement's rules about con…
Augmented Reality
finalist
Doctor Who: Take The TARDIS
BBCA challenged us to surprise fans for the return of Doctor Who, now played by Jodie Whittaker, wi…
Augmented Reality
finalist
New Orleans Saints' Instagram AR Effect
As all fanbases in 2020, New Orleans Saints fans were not given their traditional opportunities to …
Augmented Reality
finalist
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of J…
Augmented Reality
finalist
Still Here Audio and AR
Still Here Audio and AR explores the impact of incarceration and gentrification on Black women in t…

Nominees

Augmented Reality
finalist
audience honor
CrimeDoor
True Crime is one of the fastest growing genres in the world. But law enforcement's rules about con…
Augmented Reality
finalist
Doctor Who: Take The TARDIS
BBCA challenged us to surprise fans for the return of Doctor Who, now played by Jodie Whittaker, wi…
Augmented Reality
KHAITE Pre-Fall 2021 Augmented Reality Fashion Show
Having completed their first successful augmented reality experience with the launch of their sprin…
Augmented Reality
KHAITE Spring/Summer 2021 Collection
Due to COVID-19, the fashion industry struggled to find ways to showcase their latest collections —…
Augmented Reality
LEGO Masters: Augmented Reality Brick Builder
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built…
Augmented Reality
LEGO Masters: SparkAR Brick Mosaic
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built…
Augmented Reality
finalist
New Orleans Saints' Instagram AR Effect
As all fanbases in 2020, New Orleans Saints fans were not given their traditional opportunities to …
Augmented Reality
finalist
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of J…
Augmented Reality
Planet Fitness New Years Eve Hat
New Year’s Eve is the Planet Fitness Superbowl. As people make their fitness focused New Year resol…
Augmented Reality
finalist
Still Here Audio and AR
Still Here Audio and AR explores the impact of incarceration and gentrification on Black women in t…
Augmented Reality
winner
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Expe…