13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media or digital marketing campaign.

See previous winners and honorees here.

Finalists

Augmented Reality
finalist
CrimeDoor
True Crime is one of the fastest growing genres in the world. But law enforcement's rules about confidentiality have long left followers of the genre in the dark. Then came CrimeDoor. In 2020, founders Lauren and Neil Mandt set out to build the world’s first interactive True Crime platform. Designed to democratize the reporting of true crime…
Augmented Reality
finalist
Doctor Who: Take The TARDIS
BBCA challenged us to surprise fans for the return of Doctor Who, now played by Jodie Whittaker, with a stunt to drive event viewing and linear + social engagement.  Our campaign for the premiere brought the TARDIS to viewers at home and in cinema using augmented reality.
Augmented Reality
finalist
New Orleans Saints' Instagram AR Effect
As all fanbases in 2020, New Orleans Saints fans were not given their traditional opportunities to engage with Saints players at events due to COVID restrictions like training camp practices, community events, and only a few thousand fans were allowed at games at a safe distance from the field. To keep fans invested and reward them for their pa…
Augmented Reality
finalist
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of July. In an effort to shift the narrative around tequila, Patrón wanted a holiday experience that made tequila THE go to spirit to gift for the holiday season. Patrón also wanted a way to help customers connect despite holiday plans shifting across th…
Augmented Reality
finalist
Still Here Audio and AR
Still Here Audio and AR explores the impact of incarceration and gentrification on Black women in the US – one of the segments of our population hit hardest by injustice, and often overlooked in the national discourse. It is an audio story accompanied with augmented reality (AR) filters that bring the location and characters’ thoughts, anxieties a…
Augmented Reality
finalist
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Experiment with partnership innovation to drive buzz and intrigue among fans Bolster fan engagement by maximizing rewards via the Burger King app   This campaign was inspired by two core insights that gained prevalence during the 2020 pandemic:…

Nominees

Augmented Reality
KHAITE Pre-Fall 2021 Augmented Reality Fashion Show
Having completed their first successful augmented reality experience with the launch of their spring/summer line, KHAITE wanted to continue pushing the envelope with ways that their customers could experience their high-end clothing in the midst of the COVID-19 pandemic. While their first augmented reality experience was focused on shoes, for this second ex…
Augmented Reality
KHAITE Spring/Summer 2021 Collection
Due to COVID-19, the fashion industry struggled to find ways to showcase their latest collections — an integral part of the buying process for suppliers as well as a traditional touch point for consumers. Our goal was to give KHAITE an edge in breaking through the crowded online fashion landscape by providing their customers with an accessible way to intera…
Augmented Reality
LEGO Masters: Augmented Reality Brick Builder
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built. Our goal for marketing was simple but full of possibility – create an augmented reality experience that brought home the interactivity and competition of LEGO MASTERS to fans nationwide.
Augmented Reality
LEGO Masters: SparkAR Brick Mosaic
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built. We took a beloved IP and wanted to personalize the experience – what other way to do that than creating a LEGO master piece of your face? So we created a LEGO Mosaic Augmented Reality Facemask on Instagram and Facebook.
Augmented Reality
Planet Fitness New Years Eve Hat
New Year’s Eve is the Planet Fitness Superbowl. As people make their fitness focused New Year resolutions, Planet Fitness can be the ultimate partner in helping you achieve those goals. So Planet Fitness set out to drive awareness and brand love during one of the most crucial times of the year for gym membership consideration.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!