THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Augmented Reality
winner
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Expe…

Finalists

Augmented Reality
finalist
audience honor
CrimeDoor
True Crime is one of the fastest growing genres in the world. But law enforcement's rules about con…
Augmented Reality
finalist
Doctor Who: Take The TARDIS
BBCA challenged us to surprise fans for the return of Doctor Who, now played by Jodie Whittaker, wi…
Augmented Reality
finalist
New Orleans Saints' Instagram AR Effect
As all fanbases in 2020, New Orleans Saints fans were not given their traditional opportunities to …
Augmented Reality
finalist
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of J…
Augmented Reality
finalist
Still Here Audio and AR
Still Here Audio and AR explores the impact of incarceration and gentrification on Black women in t…

Nominees

Augmented Reality
KHAITE Pre-Fall 2021 Augmented Reality Fashion Show
Having completed their first successful augmented reality experience with the launch of their sprin…
Augmented Reality
KHAITE Spring/Summer 2021 Collection
Due to COVID-19, the fashion industry struggled to find ways to showcase their latest collections —…
Augmented Reality
LEGO Masters: Augmented Reality Brick Builder
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built…
Augmented Reality
LEGO Masters: SparkAR Brick Mosaic
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built…
Augmented Reality
Planet Fitness New Years Eve Hat
New Year’s Eve is the Planet Fitness Superbowl. As people make their fitness focused New Year resol…