ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Augmented Reality
winner
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Experiment with partnership innovation to drive buzz and intrigue among fans Bolster fan engagement by maximizing rewards via the Burger King app   This campaign was inspired by two core insights that gained prevalence during the 2020 pandemic:…

Finalists

Augmented Reality
finalist
audience
CrimeDoor
True Crime is one of the fastest growing genres in the world. But law enforcement's rules about confidentiality have long left followers of the genre in the dark. Then came CrimeDoor. In 2020, founders Lauren and Neil Mandt set out to build the world’s first interactive True Crime platform. Designed to democratize the reporting of true crime…
Augmented Reality
finalist
Doctor Who: Take The TARDIS
BBCA challenged us to surprise fans for the return of Doctor Who, now played by Jodie Whittaker, with a stunt to drive event viewing and linear + social engagement.  Our campaign for the premiere brought the TARDIS to viewers at home and in cinema using augmented reality.
Augmented Reality
finalist
New Orleans Saints' Instagram AR Effect
As all fanbases in 2020, New Orleans Saints fans were not given their traditional opportunities to engage with Saints players at events due to COVID restrictions like training camp practices, community events, and only a few thousand fans were allowed at games at a safe distance from the field. To keep fans invested and reward them for their pa…
Augmented Reality
finalist
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of July. In an effort to shift the narrative around tequila, Patrón wanted a holiday experience that made tequila THE go to spirit to gift for the holiday season. Patrón also wanted a way to help customers connect despite holiday plans shifting across th…
Augmented Reality
finalist
Still Here Audio and AR
Still Here Audio and AR explores the impact of incarceration and gentrification on Black women in the US – one of the segments of our population hit hardest by injustice, and often overlooked in the national discourse. It is an audio story accompanied with augmented reality (AR) filters that bring the location and characters’ thoughts, anxieties a…

Nominees

Augmented Reality
KHAITE Pre-Fall 2021 Augmented Reality Fashion Show
Having completed their first successful augmented reality experience with the launch of their spring/summer line, KHAITE wanted to continue pushing the envelope with ways that their customers could experience their high-end clothing in the midst of the COVID-19 pandemic. While their first augmented reality experience was focused on shoes, for this second ex…
Augmented Reality
KHAITE Spring/Summer 2021 Collection
Due to COVID-19, the fashion industry struggled to find ways to showcase their latest collections — an integral part of the buying process for suppliers as well as a traditional touch point for consumers. Our goal was to give KHAITE an edge in breaking through the crowded online fashion landscape by providing their customers with an accessible way to intera…
Augmented Reality
LEGO Masters: Augmented Reality Brick Builder
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built. Our goal for marketing was simple but full of possibility – create an augmented reality experience that brought home the interactivity and competition of LEGO MASTERS to fans nationwide.
Augmented Reality
LEGO Masters: SparkAR Brick Mosaic
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built. We took a beloved IP and wanted to personalize the experience – what other way to do that than creating a LEGO master piece of your face? So we created a LEGO Mosaic Augmented Reality Facemask on Instagram and Facebook.
Augmented Reality
Planet Fitness New Years Eve Hat
New Year’s Eve is the Planet Fitness Superbowl. As people make their fitness focused New Year resolutions, Planet Fitness can be the ultimate partner in helping you achieve those goals. So Planet Fitness set out to drive awareness and brand love during one of the most crucial times of the year for gym membership consideration.