ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
gold
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented reality (AR) experience at scale with the launch of Pokémon GO. From then on, hundreds of millions of Pokémon GO Trainers have used our AR features to capture Pokémon and AR photos of them during their first encounter. In 2019, our AR photo feature e…
finalist
audience
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the world stop for Game of Thrones, one last time. How could we ignite the internet and harness GoT’s passionate fan base to drive exponential global reach? HBO asked to leverage Snap’s expertise in AR to deliver innovative ideas, breakthrough AR experiences…
finalist
Light as a Feather XR Experience
To promote the season 2 return of the hit Hulu show Light As A Feather, Awesomeness endeavored to create a tech-forward, interactive storytelling event activation that would give fans a uniquely immersive augmented and mixed reality experience that placed them at the center of the series alongside their favorite characters.
finalist
Panera AR Interactive Media
We approached Panera with a white space opportunity in a medium that, admittedly, has stagnated. Digital display, the banner ads we all love to ignore, has become overlooked, resulting in low engagement rates across the board. To make matters worse, advertisers treat display and social like separate entities, totally ignoring that connecting th…
finalist
Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans speechless? This past summer the Chicago Cubs, in partnership with Snapchat and Netflix, hosted a Stranger Things themed night and turned the ballpark upside down! Snapchat leveraged AR to highlight this cultural moment, bridging the gap between reali…

Nominees

#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling project built on the analysis of thousands of photos shot by Russia’s last Royal family, executed by the Bolsheviks 100 years ago. To make history come to l…
Clearly's Virtual Try On Campaign
Being the world's leading online store for glasses and contact lenses, Clearly has been facing a major consumer challenge for years: Overcoming consumer hesitancy to buy glasses online that they haven’t tried on in person. To solve this challenge, Clearly partnered directly with Facebook to launch Canada's first ad powered by augmented reality (AR). Th…
Fenty Beauty Mattemoiselle Lipstick Try-On AR Experience
As augmented reality becomes increasingly integrated into social platforms, we at Fenty Beauty wanted to leverage that technology to help educate users on our product offering in fun, innovative ways. For our shade extension launch of our Mattemoiselle Plush Matte Lipsticks, we wanted to show off new lipstick shades by integrating with an AR experience for …
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
JUMANJI: THE NEXT LEVEL Voice-activated AR Experience
The gang is back together in Jumanji: The Next Level, but the game has changed. There's a new world of Jumanji to explore in the upcoming movie release and the best way to brave the levels, from the arid deserts to the snowy mountains, is through an interactive AR experience on your own phone. 
OLYMPIC SUNGLASSES
As the International Olympic Committee’s global media platform, the Olympic Channel strives to be at the forefront of sports coverage and bring the power of the Olympic Games to as many people as possible in a constantly evolving worldwide social media landscape. To do this, we used the five rings Olympic symbol, one of the most-recognised logos in the worl…
Pink Floyd - The Later Years WebAR Experience
Our objective was to widen the promotional scope of the Pink Floyd Later Years box set by appealing to multiple generations of fans. 
This is an Ad - WITHIN for GREATS
WITHIN, the world’s first Performance Branding company, was tasked by GREATS, the direct-to-consumer shoe brand acquired by Steve Madden in August of 2019, to create a campaign that was completely transparent and altogether honest. The goal of this campaign was to build stronger brand awareness among its younger audience of Gen-Zers and Millennials. In o…