THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 12th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.

Winner

Augmented Reality
winner
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …

Finalists

Augmented Reality
finalist
gold honor
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented …
Augmented Reality
finalist
audience honor
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the worl…
Augmented Reality
finalist
Light as a Feather XR Experience
To promote the season 2 return of the hit Hulu show Light As A Feather, Awesomeness endeavored to c…
Augmented Reality
finalist
Panera AR Interactive Media
We approached Panera with a white space opportunity in a medium that, admittedly, has stagnated. Di…
Augmented Reality
finalist
Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans s…

Nominees

Augmented Reality
Clearly's Virtual Try On Campaign
Being the world's leading online store for glasses and contact lenses, Clearly has been facing a ma…
Augmented Reality
Fenty Beauty Mattemoiselle Lipstick Try-On AR Experience
As augmented reality becomes increasingly integrated into social platforms, we at Fenty Beauty want…
Augmented Reality
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging an…
Augmented Reality
JUMANJI: THE NEXT LEVEL Voice-activated AR Experience
The gang is back together in Jumanji: The Next Level, but the game has changed. There's a new world…
Augmented Reality
OLYMPIC SUNGLASSES
As the International Olympic Committee’s global media platform, the Olympic Channel strives to be a…
Augmented Reality
Pink Floyd - The Later Years WebAR Experience
Our objective was to widen the promotional scope of the Pink Floyd Later Years box set by appealing…
Augmented Reality
This is an Ad - WITHIN for GREATS
WITHIN, the world’s first Performance Branding company, was tasked by GREATS, the direct-to-consume…