5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
gold
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented reality (AR) experience at scale with the launch of Pokémon GO. From then on, hundreds of millions of Pokémon GO Trainers have used our AR features to capture Pokémon and AR photos of them during their first encounter. In 2019, our AR photo feature e…
finalist
audience
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the world stop for Game of Thrones, one last time. How could we ignite the internet and harness GoT’s passionate fan base to drive exponential global reach? HBO asked to leverage Snap’s expertise in AR to deliver innovative ideas, breakthrough AR experiences…
finalist
Light as a Feather XR Experience
To promote the season 2 return of the hit Hulu show Light As A Feather, Awesomeness endeavored to create a tech-forward, interactive storytelling event activation that would give fans a uniquely immersive augmented and mixed reality experience that placed them at the center of the series alongside their favorite characters.
finalist
Panera AR Interactive Media
We approached Panera with a white space opportunity in a medium that, admittedly, has stagnated. Digital display, the banner ads we all love to ignore, has become overlooked, resulting in low engagement rates across the board. To make matters worse, advertisers treat display and social like separate entities, totally ignoring that connecting th…
finalist
Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans speechless? This past summer the Chicago Cubs, in partnership with Snapchat and Netflix, hosted a Stranger Things themed night and turned the ballpark upside down! Snapchat leveraged AR to highlight this cultural moment, bridging the gap between reali…

Nominees

#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling project built on the analysis of thousands of photos shot by Russia’s last Royal family, executed by the Bolsheviks 100 years ago. To make history come to l…
Clearly's Virtual Try On Campaign
Being the world's leading online store for glasses and contact lenses, Clearly has been facing a major consumer challenge for years: Overcoming consumer hesitancy to buy glasses online that they haven’t tried on in person. To solve this challenge, Clearly partnered directly with Facebook to launch Canada's first ad powered by augmented reality (AR). Th…
Fenty Beauty Mattemoiselle Lipstick Try-On AR Experience
As augmented reality becomes increasingly integrated into social platforms, we at Fenty Beauty wanted to leverage that technology to help educate users on our product offering in fun, innovative ways. For our shade extension launch of our Mattemoiselle Plush Matte Lipsticks, we wanted to show off new lipstick shades by integrating with an AR experience for …
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
JUMANJI: THE NEXT LEVEL Voice-activated AR Experience
The gang is back together in Jumanji: The Next Level, but the game has changed. There's a new world of Jumanji to explore in the upcoming movie release and the best way to brave the levels, from the arid deserts to the snowy mountains, is through an interactive AR experience on your own phone. 
OLYMPIC SUNGLASSES
As the International Olympic Committee’s global media platform, the Olympic Channel strives to be at the forefront of sports coverage and bring the power of the Olympic Games to as many people as possible in a constantly evolving worldwide social media landscape. To do this, we used the five rings Olympic symbol, one of the most-recognised logos in the worl…
Pink Floyd - The Later Years WebAR Experience
Our objective was to widen the promotional scope of the Pink Floyd Later Years box set by appealing to multiple generations of fans. 
This is an Ad - WITHIN for GREATS
WITHIN, the world’s first Performance Branding company, was tasked by GREATS, the direct-to-consumer shoe brand acquired by Steve Madden in August of 2019, to create a campaign that was completely transparent and altogether honest. The goal of this campaign was to build stronger brand awareness among its younger audience of Gen-Zers and Millennials. In o…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!