THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

Pink Floyd - The Later Years WebAR Experience

Entered in Augmented Reality

Objectives

Our objective was to widen the promotional scope of the Pink Floyd Later Years box set by appealing to multiple generations of fans. 

Strategy and Execution

We created a web-based AR experience that allowed the user to place iconic imagery from Pink Floyd album art within their world. With one tap, the platform placed a frame on their creation with the Later Years branding that they could then share with friends.

Results

The site, PFLaterYears.com saw 76K+ user sessions from 137 countries, with an average session duration of 1 minute 47 seconds.

Media

Video for Pink Floyd - The Later Years WebAR Experience

Entrant Company / Organization Name

Sony Music Entertainment, Draw and Code LTD, Pink Floyd

Link

Entry Credits