entries are now open for the shorty social good awards start an entry

5th Annual Shorty Social Good Awards Categories

The early deadline is on Wednesday, June 24th, 2020.

From the 12th Annual Shorty Awards

Pink Floyd - The Later Years WebAR Experience

Entered in Augmented Reality

About this entry

Our objective was to widen the promotional scope of the Pink Floyd Later Years box set by appealing to multiple generations of fans. 

Why does this entry deserve to win?

We created a web-based AR experience that allowed the user to place iconic imagery from Pink Floyd album art within their world. With one tap, the platform placed a frame on their creation with the Later Years branding that they could then share with friends.


The site, PFLaterYears.com saw 76K+ user sessions from 137 countries, with an average session duration of 1 minute 47 seconds.


Video for Pink Floyd - The Later Years WebAR Experience

Produced by

Sony Music Entertainment, Draw and Code LTD, Pink Floyd


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!