Our objective was to widen the promotional scope of the Pink Floyd Later Years box set by appealing to multiple generations of fans.
We created a web-based AR experience that allowed the user to place iconic imagery from Pink Floyd album art within their world. With one tap, the platform placed a frame on their creation with the Later Years branding that they could then share with friends.
The site, PFLaterYears.com saw 76K+ user sessions from 137 countries, with an average session duration of 1 minute 47 seconds.
