WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Pink Floyd - The Later Years WebAR Experience

Entered in Augmented Reality

Objective

Our objective was to widen the promotional scope of the Pink Floyd Later Years box set by appealing to multiple generations of fans. 

Strategy

We created a web-based AR experience that allowed the user to place iconic imagery from Pink Floyd album art within their world. With one tap, the platform placed a frame on their creation with the Later Years branding that they could then share with friends.

Results

The site, PFLaterYears.com saw 76K+ user sessions from 137 countries, with an average session duration of 1 minute 47 seconds.

Media

Video for Pink Floyd - The Later Years WebAR Experience

Produced by

Sony Music Entertainment, Draw and Code LTD, Pink Floyd

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.