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Special Project

Special Project
From the 12th Annual Shorty Awards

JUMANJI: THE NEXT LEVEL Voice-activated AR Experience

Entered in Augmented Reality


The gang is back together in Jumanji: The Next Level, but the game has changed. There's a new world of Jumanji to explore in the upcoming movie release and the best way to brave the levels, from the arid deserts to the snowy mountains, is through an interactive AR experience on your own phone. 

Strategy and Execution

In a collaboration with Amazon Web Services (AWS), we encouraged fans to visit, one of the first voice-activated AR experiences on the web, where they can go deeper into the world of Jumanji than ever before. Built by Trigger - The Mixed Reality Agency®, and powered by AWS and 8th Wall, users who visit the website can say “show me Jumanji” to reveal exclusive content in the immersive Web AR experience. Visitors can drop in on three stunning locations from the film in detailed animation and find videos shot especially for the Web AR experience featuring the cast. Saying “buy tickets” will open a new tab for the Jumanji ticketing page, bringing fans directly to the box office.

Results took augmented reality to the next level so fans could take part in the adventure. With no app required, fans of the franchise directly engaged with the world of Jumanji and enjoyed the opportunity to discover exclusive animation and videos recorded by the cast that included Dwayne Johnson, Nick Jonas and Jack Black. The Web AR experience was also highlighted by press sites including AR Post, AP News, and Yahoo. 


Video for JUMANJI: THE NEXT LEVEL Voice-activated AR Experience

Entrant Company / Organization Name

Sony Pictures Entertainment