THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 13th Annual Shorty Awards

LEGO Masters: SparkAR Brick Mosaic

Entered in Augmented Reality

About this entry

In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built. We took a beloved IP and wanted to personalize the experience – what other way to do that than creating a LEGO master piece of your face? So we created a LEGO Mosaic Augmented Reality Facemask on Instagram and Facebook.

Why does this entry deserve to win?

The LEGO mosaic was built off of a LEGO canvas and created your face into tiny nodes of LEGOS. We stayed true to the building dynamics of LEGOS by maintaining a single color to a node. Surprisingly and successfully, we were still able to recreate the likeness of your face with this limitation! We also included a color and black & white version to vary up options for our fans.

Results

The LEGO mosaic was a quick and easy to access via the Facebook and Instagram app and we learned that people loved sharing their LEGO-fied face. This idea sparked the remainder of the LEGO marketing campaign, where we created custom art of Will Arnett (the host) as a digital mosaic as well as taking over other FOX IP to LEGO-fy and bring more awareness to the show.

Media

Video for LEGO Masters: SparkAR Brick Mosaic

Entrant Company / Organization Name

Fox Entertainment

Entry Credits