ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

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Social & Racial Justice

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Humanitarian Aid & Developing Nations

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Health & Wellness

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Grassroots

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

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Reddit

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Triller

Tumblr

Twitch

Twitter

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Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Integrated Experiences

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Live Events

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

LEGO Masters: SparkAR Brick Mosaic

Entered in Augmented Reality

Objective

In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built. We took a beloved IP and wanted to personalize the experience – what other way to do that than creating a LEGO master piece of your face? So we created a LEGO Mosaic Augmented Reality Facemask on Instagram and Facebook.

Strategy

The LEGO mosaic was built off of a LEGO canvas and created your face into tiny nodes of LEGOS. We stayed true to the building dynamics of LEGOS by maintaining a single color to a node. Surprisingly and successfully, we were still able to recreate the likeness of your face with this limitation! We also included a color and black & white version to vary up options for our fans.

Results

The LEGO mosaic was a quick and easy to access via the Facebook and Instagram app and we learned that people loved sharing their LEGO-fied face. This idea sparked the remainder of the LEGO marketing campaign, where we created custom art of Will Arnett (the host) as a digital mosaic as well as taking over other FOX IP to LEGO-fy and bring more awareness to the show.

Media

Video for LEGO Masters: SparkAR Brick Mosaic

Produced by

Fox Entertainment

Entry Credits