ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards Best use of Snapchat

This award honors the best use of Snapchat for a campaign, snap or project. Describe how Snapchat's capabilities were best utilized to enhance your message and how the work met or exceeded your goals and objectives. Objectives may include offering disappearing discount codes, inviting consumers to screenshot their favorite part of a story, sharing brand identity, and more.

See previous winners and honorees here.

Winner

Snapchat
winner
Orange Is The New Black S4 Contraband Phone Global Discover Story
Orange is the New Black partnered with Snapchat to release the first ever sponsored Snapchat Discover Channel to generate buzz before the launch of Season 4 on Netflix the following day.

Finalists

Snapchat
finalist
gold
Archer - A Day at Floyd County
FX launched their network Snapchat account in 2017 as a way to bring fans closer to their favourite shows. In addition to covering live events and driving tune-in, the network wanted to create unique Snapchat content that gave its audience direct access to talent. Fans came to the FX Networks Snapchat account for in-the-ment authentic video…that s…
Snapchat
finalist
gold
Best Fiends Explodes On Snapchat
Seriously Digital Entertainment's mobile game Best Fiends had a huge pre-established fan base across all social media channels except for Snapchat. BLKBX was tasked with creating a unique Snapchat experience to engage with fans in a fresh way.
Snapchat
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Our objective was to break the traditional format and introduce it to mainstream culture and ultimately build a brand new fan base.
Snapchat
finalist
Late Night Snap Hacks
Casper's goal was to eliminate the pressure of going out on the weekend — when we know all you really want to do is sleep.Ordering pizza, watching a movie, and going to bed early on a Friday night is ridiculed, and even more importantly, isn't suited for a social media post. Every weekend, newsfeeds flood with pictures of parties, clubs, dinners, …
Snapchat
finalist
audience
Sickhouse
"Sickhouse" is the first ever scripted Snapchat film. The film follows a group of real life digital stars who take a trip into the woods to explore a mysterious cabin with a dark past. Over five days, live 10-second Snaps shot in real-time appeared on digital influencer Andrea Russett's account, questioning if this was just scripted entertainment …

Nominees

Snapchat
America’s Next Top Model (Season 23) - GLOW, VH1
America's Next Top Model is a pop culture juggernaut with a passionate fan base and established social presence on Facebook, Twitter, and Instagram. Given that the show had previously been cancelled, aired on a different network, and that the former cast had a deep legacy with the audience, our challenge for its comeback was to launch a Snapchat presence th…
Snapchat
Bravo’s “United States of Jersey” Snapchat Geofilters
Without flipping tables, the objective was to raise awareness for the Season 7 July 10th, 2016 premiere of Bravo's The Real Housewives of New Jersey.
Snapchat
Call of Duty: Infinite Warfare “Zombies in Spaceland” – Unleashing a Global Zombie Outbreak through
Activision sought to engage fans and create a cultural conversation around Call of Duty: Infinite Warfare to drive game pre-orders and awareness among new audiences by leveraging the broad pop culture appeal of their newly revealed "Zombies in Spaceland" trailer. Showcasing new gameplay footage featuring the game's multi-player Zombie mode in fun and innova…
Snapchat
Dr.BFixin
Tired of the stigmata that doctors need to wear a white coat and professionalism can only be demonstrated with a cold, uptight personality? Dr. Scott Blyer aka DrBfixin blows this perception out the window. After following for years what his mentors advised him, he felt stifled, and believed he was trapped wearing someone else's shoes. Through his witty and…
Snapchat
Goldman Sachs Sponsorship of The Economist’s Discover Launch
The primary objective of the partnership was to drive engagement with Goldman Sachs' content by leveraging Snapchat's web view attachment feature, while aligning with contextually relevant content from The Economist. We wanted to engage Snapchat users in a way they might not expect from Goldman Sachs by running 100% SOV takeovers in select stories. Knowing …
Snapchat
Nutella Brings Zigi Back Together
Millennials love Nutella and they love talking about our brand on social. Millennials also have an obsession with international supermodel Gigi Hadid. So, when we noticed that she posted a picture of her favorite Nutella crepe on her Snapchat, decided to send her some Nutella. The intersection of the millennial focused conversation within our target audienc…
Snapchat
PEOPLE and Snapchat Discover Channel
PEOPLE's channel plays a key role in expanding the brand's reach and influence among a younger, millennial audience, with its own unique voice and lens for celebrity news and pop culture. Long-running franchises and tentpoles have been reimagined and reinvented for this evolving, mobile platform, changing the way we engage and connect with our audience.
Snapchat
Qantas x Gaynetto Snapchat Activation
The moment an Aussie, Adam, who lives in New York, tweeted that he was missing out on a beloved Australian ice cream treat, we knew it was our duty as the national airline of Australia to bring him a little piece of home. Our objective was to share the story of Qantas flying ice cream bars all the way from Sydney, Australia to New York City, just to make on…
Snapchat
Quickie with Nikki (Starring Nikki Glaser)
Our goal was to launch the linear series, Not Safe with Nikki Glaser, on digital first -- through a series of Snapchat Discover original shorts as a way to build a fan base months before its Comedy Central premiere.
Snapchat
School of Guac
Chipotle is a brand known for their ambition to constantly be the best in class. Creative and marketing standards across the board are set to push innovation, risk and industry recognized work.Our objective was to drive affinity with the next generation of Chipotle customers and to do so in a way that met the standards of quality and finesse.The restaurant'…
Snapchat
The Rundown
In order to continue to deliver on the brand's promise to super serve their millennial audience with premium content, whenever and wherever they are, E! News launched the original Snapchat series, "The Rundown," on Thursday, September 8, 2016. The show gives a unique and humorous take on all things pop culture.
Snapchat
Use of Snapchat
In spring 2016, IBM launched its official corporate Snapchat account. What makes this project special is the approach we took, which is a first-of-its-kind for IBM and potentially for any other B2B brand: we chose to make the account available to any employee or team upon request. Our main objectives were to increase brand awareness, engage employees, and g…
Snapchat
Victory Ballad
EA approached us to create Snapchat ads that prove there's "no win like a Madden win" and to utilize their new tagline "Take Your Team All The Way." In addition to creating content to captivate the Comedy Central Discover audience and Madden fans, we also had to adhere to Snapchat's policies and get their blessing of our concept and execution, since they ar…
Snapchat
WOW SnapTravelers
Increase worldwide brand awareness for WOW air and keep a steady supply of fun and relevant content on the WOW air Snapchat account throughout the summer
Snapchat
WeAreCisco Snapchat for Employer Branding
The WeAreCisco mission is the same, no matter where we are in social media: To tell stories to the world about current employees (using a co-worker voice, or the employee voice) to make a connection to our people and technology and entice future Cisconians to work at Cisco! The challenge for Cisco's Talent Brand team was to find a way to better communicate …
Snapchat
Xbox Snapchat E3 Launch
2016 was the year of Snapchat. The filter-loving chat app had captured the attention of the 13 to 34 set, giving Xbox a prime opportunity to connect with this growing audience in real-time. We set our sights on E3, the industry event of the year, to premiere Xbox on Snapchat with a lineup of highly-anticipated hardware announcements and exclusive first-part…
Snapchat
“Make My Monday” | An Interactive Show Built For Snapchat
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new," "trendsetting," and "innovative." Unfortunately for wireless carriers like AT&T, these young consumers tend to give most of the "innovation" credit to the companies that make the devices, not the networks that run them. Overwhelmed by a lack of differentiat…