THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best use of Snapchat

This award honors the best use of Snapchat for a campaign, snap or project. Describe how Snapchat's capabilities were best utilized to enhance your message and how the work met or exceeded your goals and objectives. Objectives may include offering disappearing discount codes, inviting consumers to screenshot their favorite part of a story, sharing brand identity, and more.

See previous winners and honorees here.

Nominees

America’s Next Top Model (Season 23) - GLOW, VH1
America's Next Top Model is a pop culture juggernaut with a passionate fan base and established soc…
finalist
gold honor
Archer - A Day at Floyd County
FX launched their network Snapchat account in 2017 as a way to bring fans closer to their favourite…
finalist
gold honor
Best Fiends Explodes On Snapchat
Seriously Digital Entertainment's mobile game Best Fiends had a huge pre-established fan base acro…
Bravo’s “United States of Jersey” Snapchat Geofilters
Without flipping tables, the objective was to raise awareness for the Season 7 July 10th, 2016 prem…
Call of Duty: Infinite Warfare “Zombies in Spaceland” – Unleashing a Global Zombie Outbreak through
Activision sought to engage fans and create a cultural conversation around Call of Duty: Infinite W…
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of t…
Dr.BFixin
Tired of the stigmata that doctors need to wear a white coat and professionalism can only be demons…
Goldman Sachs Sponsorship of The Economist’s Discover Launch
The primary objective of the partnership was to drive engagement with Goldman Sachs' content by lev…
finalist
Late Night Snap Hacks
Casper's goal was to eliminate the pressure of going out on the weekend — when we know all you real…
Nutella Brings Zigi Back Together
Millennials love Nutella and they love talking about our brand on social. Millennials also have an …
winner
Orange Is The New Black S4 Contraband Phone Global Discover Story
Orange is the New Black partnered with Snapchat to release the first ever sponsored Snapchat Discov…
PEOPLE and Snapchat Discover Channel
PEOPLE's channel plays a key role in expanding the brand's reach and influence among a younger, mil…
Qantas x Gaynetto Snapchat Activation
The moment an Aussie, Adam, who lives in New York, tweeted that he was missing out on a beloved Aus…
Quickie with Nikki (Starring Nikki Glaser)
Our goal was to launch the linear series, Not Safe with Nikki Glaser, on digital first -- through a…
School of Guac
Chipotle is a brand known for their ambition to constantly be the best in class. Creative and marke…
finalist
audience honor
Sickhouse
"Sickhouse" is the first ever scripted Snapchat film. The film follows a group of real life digital…
The Rundown
In order to continue to deliver on the brand's promise to super serve their millennial audience wit…
Use of Snapchat
In spring 2016, IBM launched its official corporate Snapchat account. What makes this project speci…
Victory Ballad
EA approached us to create Snapchat ads that prove there's "no win like a Madden win" and to utiliz…
WOW SnapTravelers
Increase worldwide brand awareness for WOW air and keep a steady supply of fun and relevant content…
WeAreCisco Snapchat for Employer Branding
The WeAreCisco mission is the same, no matter where we are in social media: To tell stories to the …
Xbox Snapchat E3 Launch
2016 was the year of Snapchat. The filter-loving chat app had captured the attention of the 13 to 3…
“Make My Monday” | An Interactive Show Built For Snapchat
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…