THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Mobile Campaign

This award honors the most effective and creative campaign optimized for a mobile experience. Campaign objectives may include usage of in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Winner

Mobile Campaign
winner
Swipe Night: Killer Weekend
Tinder’s Swipe Night is a groundbreaking and highly-acclaimed interactive entertainment platform de…

Finalists

Mobile Campaign
finalist
gold honor
Headspace Health x Waze
In celebration of World Mental Health Day in 2021, Headspace Health and Waze partnered to launch th…
Mobile Campaign
finalist
gold honor
audience honor
The Met Unframed
Due to COVID-19, The Metropolitan Museum of Art in New York City had to close its doors to the publ…
Mobile Campaign
finalist
bronze honor
Invesco QQQ 2021 March Madness
In Q1 2021, Invesco QQQ had the opportunity to premiere its partnership with the NCAA. After a diff…
Mobile Campaign
finalist
Chewy Halloween Fur-tual Boutique
Relatable experiences for the consumer are crucial if brands are to succeed. More so for eCommerce …
Mobile Campaign
finalist
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Mobile Campaign
finalist
The Optimist
The Optimist TikTok channel was created to start positive and practical conversations focused on su…
Mobile Campaign
finalist
Wildlife Watch
Context:  There’s increasing competition in the world of smartphones, with new brands and handse…

Nominees