13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

Best Mobile Campaign

This award honors most effective and creative campaign optimized for a mobile experience. Campaign objectives may include usage of in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Winner

Mobile Campaign
winner
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Experiment with partnership innovation to drive buzz and intrigue among fans Bolster fan engagement by maximizing rewards via the Burger King app   This campaign was inspired by two core insights that gained prevalence during the 2020 pandemic:…

Finalists

Mobile Campaign
finalist
gold
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…
Mobile Campaign
finalist
gold
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community to buy and sell coveted shoes for over 25 years. Recently a new crop of competitors such as StockX and GOAT has popped up, borrowing eBay’s same model but with slicker more user-friendly websites and none of the baggage that comes with being eBay. The…
Mobile Campaign
finalist
gold
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a campaign using creativity, technology, and powerful partnerships that could raise awareness about the crisis facing the ocean and inspire the support necessary to help fast-track ocean conservation and climate action. We launched The Ocean League c…
Mobile Campaign
finalist
silver
audience
2020 Billboard Music Awards TikTok Vote
For decades, the Billboard Music Awards (BBMA) has recognized and honored music’s most popular artists of the year. Though the majority of the show’s awards are determined based on charts and performance data, a few exceptions are made for fan-voted awards.  These awards celebrate and harness fan power by allowing the fans to actively select the w…
Mobile Campaign
finalist
silver
2020 MTV EMA
The MTV EMA is the premiere award show for global music – engaging fans from around the world, across genres and cultures. The MTV EMA brings music fans a unique, multi-platform experience across MTV’s global network in nearly 180 countries and 413 million homes throughout the world. We are always looking for ways to innovate and bring fans int…

Nominees

Mobile Campaign
Nestlé Pure Life Fruity Water Campaign
The primary campaign objective was to drive brand awareness of the new product, Nestlé Pure Life Fruity Water. The challenge was to develop social and digitally focused creative that spoke to the health-minded parent about a back-to-school/ lunchbox designed product, when COVID-19 had changed the way back-to-school was going to look for the 2020/21 school y…
Mobile Campaign
S.Pellegrino Presents: "Our Food, Our Stories" with Kristen Kish
The holiday season is a key moment for S.Pellegrino, which has long held a place on consumers’ holiday tables to elevate special moments and dining experiences. In 2019, S.Pellegrino established Friendsgiving as a pillar moment for the brand, launching a campaign that extended beyond the traditional holiday celebrations and proved successful with consumers.…
Mobile Campaign
Tinder x Amazon Prime's Upload: Boost Your Odds of a Date
Match Media Group and Amazon Prime Video teamed up to promote the release of a new Original series, Upload. In order to promote tune-in and to tease the premise of the show, we wanted to give our members the opportunity to take matters into their own hands and change their destiny, just like Nathan did!
Mobile Campaign
Trailblazing The Feed
The small SUV market is one of the hottest, most competitive areas in the automotive industry and Chevy needed to launch its new entry. The Chevy Trailblazer is a stylish, small SUV tailor-made to speak to a younger and more diverse demographic. To do this, Chevy offered the Trailblazer in two unique trims that appealed to two very different lifestyles. The…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!