13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 12th Annual Shorty Awards Best Mobile Campaign

This award honors campaigns optimized for a mobile experience. Work may include, but is not limited to, in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Winner

Mobile Campaign
winner
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the world stop for Game of Thrones, one last time. How could we ignite the internet and harness GoT’s passionate fan base to drive exponential global reach? HBO asked to leverage Snap’s expertise in AR to deliver innovative ideas, breakthrough AR experiences…

Finalists

Mobile Campaign
finalist
gold
audience
Chipotle Reward Me Loyalty Program Launch
In the midst of one of the most important brand turnarounds in recent memory, Chipotle decided to make a big move, a move that would help it stand out in the crowded quick service restaurant space. Chipotle decided to launch a loyalty program. The program would serve as a way to reward loyal fans who had stuck with the brand through thick and thin…
Mobile Campaign
finalist
silver
DoubleTree by Hilton: Cookies in Space
The objective of Cookies in Space was to build awareness of DoubleTree by Hilton as a forward-thinking brand focused on the future of hospitality. This furthered our commitment to innovation in hospitality on Earth and beyond by sending our global symbol of hospitality, the signature DoubleTree chocolate chip cookie, to the international Space Sta…
Mobile Campaign
finalist
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evolving needs and eliminating wasted customer time.  DBS seeks to provide a personalized experience for each individual customer by addressing al…
Mobile Campaign
finalist
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to p…
Mobile Campaign
finalist
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boundary-pushing music videos. In 2019 Madonna partnered with MTV to exclusively unveil the world premiere of her video and single “Medellín” with Maluma, during a globally televised and live streamed MTV music event, “MTV Presents Madonna Live & Exclusi…

Nominees

Mobile Campaign
Game of Games Play Along Live
Currently in its third season, "Ellen’s Game of Games" is the wildly successful game show on NBC that takes the most fun part of Ellen’s talk show – the games – and expands it into a full-blown, epic primetime show in which contestants compete in high-stakes games while facing all sorts of outrageous, eye-catching peril.  Ellen’s television franchise ext…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.