Best Mobile Campaign in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Mobile Campaign

This award honors campaigns optimized for a mobile experience. Work may include, but is not limited to, in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Finalists

Mobile Campaign

Chipotle Reward Me Loyalty Program Launch

In the midst of one of the most important brand turnarounds in recent memory, Chipotle decided to make a big move, a move that would help it stand out in the crowded quick service restaurant space. Chipotle decided to launch a loyalty program. The program would serve as a way to reward loyal fans who had stuck with the brand through thick and thin…

Mobile Campaign

DBS Lifestyle App

People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evolving needs and eliminating wasted customer time. DBS seeks to provide a personalized experience for each individual customer by addressing al…

Mobile Campaign

DoubleTree by Hilton: Cookies in Space

The objective of Cookies in Space was to build awareness of DoubleTree by Hilton as a forward-thinking brand focused on the future of hospitality. This furthered our commitment to innovation in hospitality on Earth and beyond by sending our global symbol of hospitality, the signature DoubleTree chocolate chip cookie, to the international Space Sta…

Mobile Campaign

HBO x Snapchat: Game of Thrones

To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the world stop for Game of Thrones, one last time. How could we ignite the internet and harness GoT’s passionate fan base to drive exponential global reach? HBO asked to leverage Snap’s expertise in AR to deliver innovative ideas, breakthrough AR experiences…

Mobile Campaign

MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere

Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boundary-pushing music videos. In 2019 Madonna partnered with MTV to exclusively unveil the world premiere of her video and single “Medellín” with Maluma, during a globally televised and live streamed MTV music event, “MTV Presents Madonna Live & Exclusi…

Mobile Campaign

2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump. In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to p…

Nominees

Mobile Campaign

Game of Games Play Along Live

Currently in its third season, "Ellen’s Game of Games" is the wildly successful game show on NBC that takes the most fun part of Ellen’s talk show – the games – and expands it into a full-blown, epic primetime show in which contestants compete in high-stakes games while facing all sorts of outrageous, eye-catching peril. Ellen’s television franchise ext…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.