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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Tinder x Amazon Prime's Upload: Boost Your Odds of a Date

Entered in Mobile Campaign

Objective

Match Media Group and Amazon Prime Video teamed up to promote the release of a new Original series, Upload. In order to promote tune-in and to tease the premise of the show, we wanted to give our members the opportunity to take matters into their own hands and change their destiny, just like Nathan did!

Strategy

We enabled our members to pick what their future might looks like and ultimately up their odds of falling in love. For the first time ever, we invited members to Swipe Right for a chance to win a free Tinder Boost. This increased winners’ odds of finding a match by moving their profiles to the top of the stack for 30 minutes, giving their profile 10X more views! Just like Nathan, we hope Tinder users got lucky with this first-to-market opportunity, and they owe it to Amazon Prime Video.

 

Results

The results speak for how well-received the campaign was on Tinder:

Media

Video for Tinder x Amazon Prime's Upload: Boost Your Odds of a Date

Produced by

Match Media Group

Link

Entry Credits

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