THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

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From the 6th Annual Shorty Awards Best Use of Social Media for Financial Services

There are now more ways than ever to receive promotions, deals and points from financial services companies. Financial institutions are using the social web to facilitate payments, provide deals and gain consumer trust. This award honors the best use of social media by a Financial Services company. Click here to see the previous winner and nominees.

Nominees

#MyFootballFantasy
Visa’s #MyFootballFantasy campaign gave fans the chance to live out their ultimate football fantasi…
#Sold! Tweet to Buy from American Express
Wouldn’t it be great if you could buy something by sending a tweet? On February 11, 2013 Ameri…
Chase
Chase is the neighborhood bank for thousands of communities across the country. We serve approximat…
finalist
Citi’s Connect: Professional Women’s Network on LinkedIn
Realizing a need for a social media hub where women could network and discuss the issues that affec…
finalist
Discover Gift&Get App
During the holiday season, Discover needed to spread the word about ShopDiscover, their shoppin…
F.Banking Bradesco
For a better experience in Internet banking access for Facebook devoted users, we created F.Banking…
MasterCard - #PricelessNewYear
For the past 25 years, MasterCard has been a brand that has celebrated Priceless moments in culture…
NetSpend Community Connect
Community Connect is an annual tradition at NetSpend. More than 300 employees spend a day walking i…
finalist
PayPal: From Faceless to Friendly. Increasing Brand Engagement
In early 2013 PayPal had its share of challenges to address. Their social channels were overtaken b…
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …
RISE
Liberty Mutual's RISE campaign used social media to combine the brand's role as official sponsors o…
finalist
Stash & Save Sweepstakes
In May 2013, Kinecta Federal Credit Union – a Southern California-based financial institution – lau…
Take Mom’s advice
Anyone who has watched Mean Girls knows this line: “There are no rules in this house. I’m not like …
winner
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open…
Visa #GoInSix
In the credit card world, if you’re not top of mind, you’re not top of wallet. American Express …
finalist
Why wait until it's too late?
Funeral Insurance Company DELA believes in a dignified farewell for everyone, but above all in bein…