THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 6th Annual Shorty Awards Best Use of Social Media for Financial Services

There are now more ways than ever to receive promotions, deals and points from financial services companies. Financial institutions are using the social web to facilitate payments, provide deals and gain consumer trust. This award honors the best use of social media by a Financial Services company. Click here to see the previous winner and nominees.

Winner

Financial Services
winner
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open…

Finalists

Financial Services
finalist
Citi’s Connect: Professional Women’s Network on LinkedIn
Realizing a need for a social media hub where women could network and discuss the issues that affec…
Financial Services
finalist
Discover Gift&Get App
During the holiday season, Discover needed to spread the word about ShopDiscover, their shoppin…
Financial Services
finalist
PayPal: From Faceless to Friendly. Increasing Brand Engagement
In early 2013 PayPal had its share of challenges to address. Their social channels were overtaken b…
Financial Services
finalist
Stash & Save Sweepstakes
In May 2013, Kinecta Federal Credit Union – a Southern California-based financial institution – lau…
Financial Services
finalist
Why wait until it's too late?
Funeral Insurance Company DELA believes in a dignified farewell for everyone, but above all in bein…

Nominees

Financial Services
#MyFootballFantasy
Visa’s #MyFootballFantasy campaign gave fans the chance to live out their ultimate football fantasi…
Financial Services
#Sold! Tweet to Buy from American Express
Wouldn’t it be great if you could buy something by sending a tweet? On February 11, 2013 Ameri…
Financial Services
Chase
Chase is the neighborhood bank for thousands of communities across the country. We serve approximat…
Financial Services
F.Banking Bradesco
For a better experience in Internet banking access for Facebook devoted users, we created F.Banking…
Financial Services
MasterCard - #PricelessNewYear
For the past 25 years, MasterCard has been a brand that has celebrated Priceless moments in culture…
Financial Services
NetSpend Community Connect
Community Connect is an annual tradition at NetSpend. More than 300 employees spend a day walking i…
Financial Services
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …
Financial Services
RISE
Liberty Mutual's RISE campaign used social media to combine the brand's role as official sponsors o…
Financial Services
Take Mom’s advice
Anyone who has watched Mean Girls knows this line: “There are no rules in this house. I’m not like …
Financial Services
Visa #GoInSix
In the credit card world, if you’re not top of mind, you’re not top of wallet. American Express …