THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Use of Social Media for Financial Services

There are now more ways than ever to receive promotions, deals and points from financial services companies. Financial institutions are using the social web to facilitate payments, provide deals and gain consumer trust. This award honors the best use of social media by a Financial Services company. Click here to see the previous winner and nominees.

Winner

Financial Services
winner
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open…

Finalists

Financial Services
finalist
Citi’s Connect: Professional Women’s Network on LinkedIn
Realizing a need for a social media hub where women could network and discuss the issues that affec…
Financial Services
finalist
Discover Gift&Get App
During the holiday season, Discover needed to spread the word about ShopDiscover, their shoppin…
Financial Services
finalist
PayPal: From Faceless to Friendly. Increasing Brand Engagement
In early 2013 PayPal had its share of challenges to address. Their social channels were overtaken b…
Financial Services
finalist
Stash & Save Sweepstakes
In May 2013, Kinecta Federal Credit Union – a Southern California-based financial institution – lau…
Financial Services
finalist
Why wait until it's too late?
Funeral Insurance Company DELA believes in a dignified farewell for everyone, but above all in bein…

Nominees

Financial Services
#MyFootballFantasy
Visa’s #MyFootballFantasy campaign gave fans the chance to live out their ultimate football fantasi…
Financial Services
#Sold! Tweet to Buy from American Express
Wouldn’t it be great if you could buy something by sending a tweet? On February 11, 2013 Ameri…
Financial Services
Chase
Chase is the neighborhood bank for thousands of communities across the country. We serve approximat…
Financial Services
F.Banking Bradesco
For a better experience in Internet banking access for Facebook devoted users, we created F.Banking…
Financial Services
MasterCard - #PricelessNewYear
For the past 25 years, MasterCard has been a brand that has celebrated Priceless moments in culture…
Financial Services
NetSpend Community Connect
Community Connect is an annual tradition at NetSpend. More than 300 employees spend a day walking i…
Financial Services
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …
Financial Services
RISE
Liberty Mutual's RISE campaign used social media to combine the brand's role as official sponsors o…
Financial Services
Take Mom’s advice
Anyone who has watched Mean Girls knows this line: “There are no rules in this house. I’m not like …
Financial Services
Visa #GoInSix
In the credit card world, if you’re not top of mind, you’re not top of wallet. American Express …