The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 6th Annual Shorty Awards


Entered in Financial Services


Chase is the neighborhood bank for thousands of communities across the country. We serve approximately one of out of every six Americans through more than 5,600 bank branches; 20,000 ATMs; mortgage offices; online and mobile banking; as well as relationships with auto dealerships, schools and universities. Via our social media channels, Chase effectively communicates with customers when they need us most, whether during a natural disaster, providing help with a loan, or offering an exclusive opportunity for cardmembers.Best Use of Social Media for Financial Services: As a financial services provider, Chase is a catalyst to helping our customers live their dreams and make things happen. Via @Chase and @ChaseSupport, we actively engage our customers on social, providing not only customer support, but also the tools they need to help them grow their small business, buy their first home or even save on wedding expenses. In addition, @Chase often goes above and beyond addressing our customers' financial needs by providing real support when they need us most. A case in point is when natural disasters hit. In addition to supporting local Red Cross and other relief efforts, Chase partners with local food trucks to bring free food and comfort to disaster victims as they pick up the pieces and start to rebuild. Chase and the food trucks leverage social media to broadcast their locations (e.g., #freefood4okc) and communicate with those on the ground to make sure we reach those in need. In addition to supporting small business owners, these initiatives bring a sense of comfort and community when it could otherwise seem like all is lost. The returns on these efforts have been simply amazing.

Strategy and Execution


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