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Special Project

Special Project
From the 6th Annual Shorty Awards

F.Banking Bradesco

Entered in Financial Services


For a better experience in Internet banking access for Facebook devoted users, we created F.Banking. With only one click, our customers can safely make transactions and check their balances without leaving Facebook. F.Banking put Bradesco in the headlines as the first Brazilian bank to enable its customers to access their accounts through Facebook. Since its launch, more than 1 million people accessed the platform. Bradesco decided to be the first financial institution in Brazil to go big in social. To do that, we created an app on Facebook that enables people to conduct their everyday financial transactions. Working with Facebook and the digital agency AG2 Publicis Modem, Bradesco developed the F.Banking, which is designed to allow people to use Facebook to check their bank balance, pay bills, purchase financial services products and transfer money. F.Banking was the first banking application created for Facebook in Brazil, which generated lots of spontaneous media and a positive impact among the millions of Brazilian social media users.


Entrant Company / Organization Name

Banco Bradesco SA


Entry Credits