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Special Project

Special Project
From the 6th Annual Shorty Awards


Entered in Contest, Financial Services


Visa’s #MyFootballFantasy campaign gave fans the chance to live out their ultimate football fantasies. If they could dream it up, they could live it out. To enter the contest, fans could tweet or instagram their fantasies using our hashtag, or submit them on our site. The campaign utilized multiple channels to inspire and celebrate football fantasies. On TV, a fan taught Julio Jones a new touchdown dance, Jim Harbaugh coached a peewee team, and Drew Brees threw rockets into the end zone. In digital, we let fans play a unique game of catch with Drew Brees that spanned multiple screens. And on mobile, fans could generate football fantasies just by shaking their devices. Once we began fulfilling fantasies, our original inspired even more fans. As a result, Visa enjoyed their most successful NFL promotion in 25 years.

Strategy and Execution


Entrant Company / Organization Name

Atmosphere Proximity


Entry Credits