THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

Click here to see the previous winner and nominees.

Winners

Contest or Promotion
winner
Foot Locker Horse With Harden
Foot Locker wanted to reach out to their fans in an innovative way and get them closer to superstar…
Contest or Promotion
winner
#iamheretotakeyourjob Intern Draft
There's a pecking order in the agency world, and interns usually sit at the bottom of the food chai…

Finalists

Contest or Promotion
finalist
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
Contest or Promotion
finalist
Small Business Big Game
Small Business Big Game Small Business Big Game was a yearlong program that put small busine…
Contest or Promotion
finalist
Thrown Back Thursdays
#tbt (Throw Back Thursday) is the fourth most popular hashtag on Instagram with millions of posts, …

Nominees

Contest or Promotion
#HannibalDidThis Fan Art Contest
If fandoms were artists, the Fannibals would be Leonardo Da Vinci. Creating some of the most visual…
Contest or Promotion
#HashtagHotel
Club Carlson, a loyalty program for Carlson Rezidor properties, wanted a campaign that could extend…
Contest or Promotion
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage t…
Contest or Promotion
#ShareTheStoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advance…
Contest or Promotion
#SnapHunt by GrubHub
Objective: GrubHub was one of the earliest brand adopters of Snapchat and joined the platform in Au…
Contest or Promotion
#myHealthie – A Healthy Selfie Social Engagement Contest
Cigna knows that people love being noticed and recognized. This campaign was designed to create pos…
Contest or Promotion
Alien Revolt
To celebrate the 35th Anniversary Edition release of Alien, we took the fight to the fans with Alie…
Contest or Promotion
Aperol Brunch Society: Brunch For A Living
Objective:We were tasked with launching Aperol in the US market. Strategy:The Aperol Spritz is one …
Contest or Promotion
BING TO BASEL: Road-tripping from L.A. to Art Basel with Bing Lipstick
It's the stuff Instagram dreams are made of: In December 2014, we took a road trip from our headqua…
Contest or Promotion
DIY Drunk History
Launched in the summer of 2014, the DIY Drunk History contest gave viewers an opportunity to pay tr…
Contest or Promotion
Dateline NBC's 'One in a Million'
At 7:40 p.m. on May 11, 2014, Dateline NBC hit one million "likes" on Facebook. We know the time, b…
Contest or Promotion
Denny's Atari
Denny's decided to remix some of their most loved dishes, so we decided to find some other classics…
Contest or Promotion
Embassy Suites 30th Anniversary Contest
Embassy Suites is a truly different hotel product in that it offers a unique value proposition: two…
Contest or Promotion
Family Dollar Recipe Challenge
For Family Dollar's Recipe Challenge Campaign, the objective was to bring awareness to the variety…
Contest or Promotion
Food Lion Roaring in the Holidays
Food Lion's 450-pound spokescharacter is known for spreading his two cents of wisdom to grocery sho…
Contest or Promotion
Free People: Pura Vida
Specialty clothing brand, Free People, launched in the seventies as one of the first lifestyle bran…
Contest or Promotion
Go Beyonder by ZOZI
Our Go Beyonder microsite hosted a 6-week-long sweepstakes campaign, where we sent six winners to a…
Contest or Promotion
GoDaddy's The Big Leap
GoDaddy is a leading technology company dedicated to empowering individuals to start and successful…
Contest or Promotion
GoPro: Photo and Video of the Day
GoPro launched it's now hallmark Photo of the Day (POD) and Video of the Day (VOD) promotion in 201…
Contest or Promotion
Honda Firefly Music Festival Giveaway by C-4 Analytics
The Honda Firefly Music Festival Giveaway brought a business that previously had a limited digital …
Contest or Promotion
Hulu Movie Night
This creative exploration was designed to promote the availability of blockbuster movies on Hulu. E…
Contest or Promotion
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…
Contest or Promotion
Kay Jewelers “Holiday Unwrapped"
To garner engagement and awareness during the holiday season for Kay Jewelers, we launched a 3 week…
Contest or Promotion
Kerrygold's 'I Heart Kerrygold' Contest
In August 2014, with the support of integrated marketing partner Schafer Condon Carter (SCC), Irish…
Contest or Promotion
LFC yourself with Dunkin' Donuts
With the LFC pre-season tour travelling to the US in 2014, it was the perfect chance for Dunkin' Do…
Contest or Promotion
Last Call for Baja
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
Contest or Promotion
McAlister's Deli #ShowUsYourSip
McAlister's Deli is known for its McAlister's Famous Sweet Tea™ and has a loyal following of what …
Contest or Promotion
Micromax MAd
Celebrating the creative genius of advertising, Micromax launched MAD. A phone made only for those …
Contest or Promotion
Miller Lite Summer 2014
To 20-something guys, summer is the real holiday season. Days off, parties with friends and family…
Contest or Promotion
NYX Cosmetics 2014 FACE Awards
NYX Cosmetics 2014 Face Awards (Fine Artistry of Cosmetic Elites) honors beauty vloggers through a …
Contest or Promotion
Pepsi Max Break the Ice on Snapchat
Contest or Promotion
September Sweepstakes
How do we give back to our members who give so much of themselves? That was the big question Navy F…
Contest or Promotion
Sphero & Zach Braff / Wish I Was Here Holiday Engagement
On April 24, 2013, director Zach Braff launched a Kickstarter campaign for his comedy film Wish I W…
Contest or Promotion
Tosh.0 Nana Nana Subaru
To use one of Daniel's most popular segments and make his Subaru the star of the show, and keep the…
Contest or Promotion
TravelBrilliantly.com Co-Creation Platform
BACKGROUNDMarriott Hotels is a trusted iconic brand with a 60+ year history of hosting travelers. W…
Contest or Promotion
Trulia's Finders Keepers Home Giveaway
Ask anyone that has ever looked to rent or buy a home and they will tell you the process is pretty…
Contest or Promotion
Turtle Wax #Reflectie
Turtle Wax has been around for nearly 70 years, a product so reliable it could get taken for grante…
Contest or Promotion
United Airlines "Safety is Global" Video Contest
United kicked off the summer of 2014 by putting a fresh spin on one of the most staid airline commu…
Contest or Promotion
Vacay Gone Cray Cray
Social media was ideal to reach our targeted Millennials to grow a relationship and see Choice as p…
Contest or Promotion
Wheel of Fortune’s #WinTheWedge Contest
When Wheel of Fortune decided to retire several Wheel wedges for their 32nd season, we recognized a…
Contest or Promotion
Yodel Ay Grand Cru
Grand Cru® from Roth Cheese® was the only Gruyère style cheese made in the U.S.A. But just like Cha…
Contest or Promotion
the #mVroon5 hashtag project
OBJECTIVEThe objective was use a contest to activate the creative community on Instagram and bring …