THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

Click here to see the previous winner and nominees.

Nominees

#HannibalDidThis Fan Art Contest
If fandoms were artists, the Fannibals would be Leonardo Da Vinci. Creating some of the most visual…
#HashtagHotel
Club Carlson, a loyalty program for Carlson Rezidor properties, wanted a campaign that could extend…
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage t…
#ShareTheStoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advance…
#SnapHunt by GrubHub
Objective: GrubHub was one of the earliest brand adopters of Snapchat and joined the platform in Au…
winner
#iamheretotakeyourjob Intern Draft
There's a pecking order in the agency world, and interns usually sit at the bottom of the food chai…
#myHealthie – A Healthy Selfie Social Engagement Contest
Cigna knows that people love being noticed and recognized. This campaign was designed to create pos…
Alien Revolt
To celebrate the 35th Anniversary Edition release of Alien, we took the fight to the fans with Alie…
Aperol Brunch Society: Brunch For A Living
Objective:We were tasked with launching Aperol in the US market. Strategy:The Aperol Spritz is one …
BING TO BASEL: Road-tripping from L.A. to Art Basel with Bing Lipstick
It's the stuff Instagram dreams are made of: In December 2014, we took a road trip from our headqua…
DIY Drunk History
Launched in the summer of 2014, the DIY Drunk History contest gave viewers an opportunity to pay tr…
Dateline NBC's 'One in a Million'
At 7:40 p.m. on May 11, 2014, Dateline NBC hit one million "likes" on Facebook. We know the time, b…
Denny's Atari
Denny's decided to remix some of their most loved dishes, so we decided to find some other classics…
Embassy Suites 30th Anniversary Contest
Embassy Suites is a truly different hotel product in that it offers a unique value proposition: two…
Family Dollar Recipe Challenge
For Family Dollar's Recipe Challenge Campaign, the objective was to bring awareness to the variety…
Food Lion Roaring in the Holidays
Food Lion's 450-pound spokescharacter is known for spreading his two cents of wisdom to grocery sho…
winner
Foot Locker Horse With Harden
Foot Locker wanted to reach out to their fans in an innovative way and get them closer to superstar…
Free People: Pura Vida
Specialty clothing brand, Free People, launched in the seventies as one of the first lifestyle bran…
Go Beyonder by ZOZI
Our Go Beyonder microsite hosted a 6-week-long sweepstakes campaign, where we sent six winners to a…
GoDaddy's The Big Leap
GoDaddy is a leading technology company dedicated to empowering individuals to start and successful…
GoPro: Photo and Video of the Day
GoPro launched it's now hallmark Photo of the Day (POD) and Video of the Day (VOD) promotion in 201…
Honda Firefly Music Festival Giveaway by C-4 Analytics
The Honda Firefly Music Festival Giveaway brought a business that previously had a limited digital …
Hulu Movie Night
This creative exploration was designed to promote the availability of blockbuster movies on Hulu. E…
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…
Kay Jewelers “Holiday Unwrapped"
To garner engagement and awareness during the holiday season for Kay Jewelers, we launched a 3 week…
Kerrygold's 'I Heart Kerrygold' Contest
In August 2014, with the support of integrated marketing partner Schafer Condon Carter (SCC), Irish…
LFC yourself with Dunkin' Donuts
With the LFC pre-season tour travelling to the US in 2014, it was the perfect chance for Dunkin' Do…
Last Call for Baja
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
McAlister's Deli #ShowUsYourSip
McAlister's Deli is known for its McAlister's Famous Sweet Tea™ and has a loyal following of what …
Micromax MAd
Celebrating the creative genius of advertising, Micromax launched MAD. A phone made only for those …
Miller Lite Summer 2014
To 20-something guys, summer is the real holiday season. Days off, parties with friends and family…
finalist
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
NYX Cosmetics 2014 FACE Awards
NYX Cosmetics 2014 Face Awards (Fine Artistry of Cosmetic Elites) honors beauty vloggers through a …
Pepsi Max Break the Ice on Snapchat
September Sweepstakes
How do we give back to our members who give so much of themselves? That was the big question Navy F…
finalist
Small Business Big Game
Small Business Big Game Small Business Big Game was a yearlong program that put small busine…
Sphero & Zach Braff / Wish I Was Here Holiday Engagement
On April 24, 2013, director Zach Braff launched a Kickstarter campaign for his comedy film Wish I W…
finalist
Thrown Back Thursdays
#tbt (Throw Back Thursday) is the fourth most popular hashtag on Instagram with millions of posts, …
Tosh.0 Nana Nana Subaru
To use one of Daniel's most popular segments and make his Subaru the star of the show, and keep the…
TravelBrilliantly.com Co-Creation Platform
BACKGROUNDMarriott Hotels is a trusted iconic brand with a 60+ year history of hosting travelers. W…
Trulia's Finders Keepers Home Giveaway
Ask anyone that has ever looked to rent or buy a home and they will tell you the process is pretty…
Turtle Wax #Reflectie
Turtle Wax has been around for nearly 70 years, a product so reliable it could get taken for grante…
United Airlines "Safety is Global" Video Contest
United kicked off the summer of 2014 by putting a fresh spin on one of the most staid airline commu…
Vacay Gone Cray Cray
Social media was ideal to reach our targeted Millennials to grow a relationship and see Choice as p…
Wheel of Fortune’s #WinTheWedge Contest
When Wheel of Fortune decided to retire several Wheel wedges for their 32nd season, we recognized a…
Yodel Ay Grand Cru
Grand Cru® from Roth Cheese® was the only Gruyère style cheese made in the U.S.A. But just like Cha…
the #mVroon5 hashtag project
OBJECTIVEThe objective was use a contest to activate the creative community on Instagram and bring …