THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 7th Annual Shorty Awards

Hulu Movie Night

Entered in Contest or Promotion

About this entry

This creative exploration was designed to promote the availability of blockbuster movies on Hulu. Each Saturday and Sunday we make one title available to stream for free with limited commercial interruption. Evoking the days when weekend nights were spent out at the movies with friends and family, Hulu Movie Night brings that experience home where you create the theatre experience on your own terms. Popular movie titles from major Hollywood studios are announced each week across Hulu's social channels via impudent art assets designed to inform, entertain and remind viewers of movies they loved and would love to watch again. The result has been incredibly positive with viewers commenting their elation at being able to watch a certain film once again, or even share it with a next generation of film lovers.

Why does this entry deserve to win?

Each Saturday and Sunday, Hulu features a popular title starring megawatt talent, available to watch for free, where you want and when you want. We feature these titles through fun, irreverent art assets from movies that feature beloved talent with copy designed to amuse, contribute to the pop culture conversation of the zeitgeist, and evoke nostalgia from whichever period the movie came.

Receiving no paid support, the highly shareable Hulu Movie Night posts reach tens of thousands purely organically each day, making it one of Hulu's most successful and long-running social campaigns.

In these days of high ticket prices, rude movie goers, and questionable film quality, the prospect of staying home and watching a movie for free on your couch with your loved ones is increasingly a favorable concept. You don't have to follow some theater's rules to watch a movie at your house. No pants? Stinky food? No problem. Watch how you like. No need to spend half an hour trying to find something good that's streaming. We've taken care of that for you, as well. It's never been a better time to make tonight a Hulu Movie Night.

Media

Entrant Company / Organization Name

Hulu – Social Marketing, Hulu - Design

Links

Entry Credits