CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards

Sphero & Zach Braff / Wish I Was Here Holiday Engagement

Winner in Ambassador & Celebrity Campaign

Entered in Contest or Promotion

About this entry

On April 24, 2013, director Zach Braff launched a Kickstarter campaign for his comedy film Wish I Was Here, aiming to make $2 million to boost the project, based on a script he co-wrote with his brother Adam J. Braff. On May 24 the campaign ended, having raised $3,105,473.

Sphero, makers of an app-enabled robot ball controlled by a smartphone or tablet, was an original backer and contributed around $7,000 to help towards the films funding. Once the Kickstarter campaign was completed and filming began, the Sphero team suggested a holiday idea that involved a robot character in the film, Jax.

Sphero worked with Zach and the producers to create a unique and fun promotion for the Wish I Was Here community in the form of a limited edition, hand painted 'JAX' Sphero just in time for the holidays. A 'golden ticket' was also given to one lucky winner that included a fully paid trip to the Wish I Was Here premier at Sundance 2014. The promotion was met with much enthusiasm and excitement and ended selling out earlier than anticipated due to demand.

More about Sphero: http://www.gosphero.com/

More about Wish I Was Here: http://www.imdb.com/title/tt2870708/

Why does this entry deserve to win?

This was a fun, creative, unique, and well received campaign that Zach and the rest of the Wish I Was Here movie team were excited to produce and promote.

Spheros objective was to gain product awareness within the community. We wanted to do something fun and different. Zach and his team saw value in this fun promotion loved the product. He has since tweeted about Sphero many times.

Media

Video for Sphero & Zach Braff / Wish I Was Here Holiday Engagement

Produced by

Sphero, Zach Braff, Wish I Was Here, Topspin Media

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.