THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best Ambassador & Celebrity Campaign

This award honors the best integration of an ambassador, influencer, or celebrity as part of a social media marketing campaign. Integrations may include social profile takeovers, Google+ hangouts, Twitter chats and viral video marketing campaigns among others.

Winner

Ambassador & Celebrity Campaign
winner
Sphero & Zach Braff / Wish I Was Here Holiday Engagement
On April 24, 2013, director Zach Braff launched a Kickstarter campaign for his comedy film Wish I W…

Finalists

Ambassador & Celebrity Campaign
finalist
#GoProChat
Twitter has served as GoPro's strongest medium for our team of experts to engage directly with our …
Ambassador & Celebrity Campaign
finalist
HeadCount #GoVote 2014
In 2014, HeadCount staged the largest organized Election Day social media push in history, with ove…
Ambassador & Celebrity Campaign
finalist
One Nation. One Team.
The World Cup presents a unique opportunity for U.S. Soccer every four years. While the team has a …
Ambassador & Celebrity Campaign
finalist
Unexpected Moments Inspire an #OpenUp Movement
In the Arab world, expectations are something we live with every day. We're expected to be engineer…

Nominees

Ambassador & Celebrity Campaign
"Dog Days Of Summer" Pet Friendly Hotel Campaign with Boo!
Trump International Hotel Las Vegas - Boo "Worlds Cutest Dog" Facebook CampaignWe targeted Boo, "Th…
Ambassador & Celebrity Campaign
#ArgosLive with Katy B – the world’s first Hangout in a YouTube masthead
#ArgosLive with British singer Katy B celebrated the launch of the new Argos brand campaign, 'Get S…
Ambassador & Celebrity Campaign
#FallForUs
#FallForUs, Aritzia’s first fully integrated marketing campaign, is an innovative, Instagram-first …
Ambassador & Celebrity Campaign
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
Ambassador & Celebrity Campaign
#flyinghigh with Yuna
Malaysia Airlines (MAS) faced two unprecedented crises within a span of less than 6 month - MH370 t…
Ambassador & Celebrity Campaign
Activa ‘Dare to Feel Good’ Global Brand Restage
Danone Dairy's number one brand, Activia, was in a global popularity decline due to an outdated …
Ambassador & Celebrity Campaign
All Things Hair - Big Hair Meets Big Data
There are around one billion Google searches relating to hair care every month, but the hair care s…
Ambassador & Celebrity Campaign
BatDad Social Campaign
To make Reynolds' iconic brand relevant with a millennial, digital-savvy demographic, we wanted to …
Ambassador & Celebrity Campaign
Brita Joins First Lady to Encourage Americans to “Drink Up"
Answering a call from the first lady Michelle Obama and the Partnership for a Healthier America (PH…
Ambassador & Celebrity Campaign
Family Dollar Fabulous Ambassador Campaign
The first objective of Family Dollar Fabulous reinforced Family Dollar's business model of connecti…
Ambassador & Celebrity Campaign
French Toast Crunch
Beloved 90's cereal French Toast Crunch disappeared in 2006. Since that day, French Toast Crunch f…
Ambassador & Celebrity Campaign
GoPro: Share the Stoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advance…
Ambassador & Celebrity Campaign
HBO, The Comeback #ValerieSelfie
Valerie Cherish came back! The character that Lisa Kudrow embodied so well in the first—and only—se…
Ambassador & Celebrity Campaign
HTC Creatography
What do you do when your competition shells out billions on advertising and celebrity endorsements?…
Ambassador & Celebrity Campaign
Lewis Black Says F#%! Voter Suppression
Most Americans have no idea what voter suppression is or that it's happening, which is why we at A…
Ambassador & Celebrity Campaign
NET-A-PORTER Barbie Lagerfeld Social Campaign
NET-A-PORTER launched a limited edition Karl Lagerfeld Barbie on September 29th which sold out in a…
Ambassador & Celebrity Campaign
Pepsi Max Break the Ice on Snapchat
Ambassador & Celebrity Campaign
Proud to Play
2014 was a big year for the LGBT community. We wanted to build on that momentum by tapping into the…
Ambassador & Celebrity Campaign
Ruffles #RoughLife
Ruffles was having trouble reaching the ever-important Millennial Male target. To them, the brand w…
Ambassador & Celebrity Campaign
ShopYourWay hits the red carpet with Ricky Dillon and 1M of his closest fans.
In support of ShopYourWay's (SYW) Back to School efforts, Zeno Group and Sway Group collaborated wi…
Ambassador & Celebrity Campaign
Spent: Looking For Change
Last year, American Express wanted to lead a conversation about financial inclusion in America – a …