THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best Ambassador & Celebrity Campaign

This award honors the best integration of an ambassador, influencer, or celebrity as part of a social media marketing campaign. Integrations may include social profile takeovers, Google+ hangouts, Twitter chats and viral video marketing campaigns among others.

Nominees

"Dog Days Of Summer" Pet Friendly Hotel Campaign with Boo!
Trump International Hotel Las Vegas - Boo "Worlds Cutest Dog" Facebook CampaignWe targeted Boo, "Th…
#ArgosLive with Katy B – the world’s first Hangout in a YouTube masthead
#ArgosLive with British singer Katy B celebrated the launch of the new Argos brand campaign, 'Get S…
#FallForUs
#FallForUs, Aritzia’s first fully integrated marketing campaign, is an innovative, Instagram-first …
finalist
#GoProChat
Twitter has served as GoPro's strongest medium for our team of experts to engage directly with our …
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
#flyinghigh with Yuna
Malaysia Airlines (MAS) faced two unprecedented crises within a span of less than 6 month - MH370 t…
Activa ‘Dare to Feel Good’ Global Brand Restage
Danone Dairy's number one brand, Activia, was in a global popularity decline due to an outdated …
All Things Hair - Big Hair Meets Big Data
There are around one billion Google searches relating to hair care every month, but the hair care s…
BatDad Social Campaign
To make Reynolds' iconic brand relevant with a millennial, digital-savvy demographic, we wanted to …
Brita Joins First Lady to Encourage Americans to “Drink Up"
Answering a call from the first lady Michelle Obama and the Partnership for a Healthier America (PH…
Family Dollar Fabulous Ambassador Campaign
The first objective of Family Dollar Fabulous reinforced Family Dollar's business model of connecti…
French Toast Crunch
Beloved 90's cereal French Toast Crunch disappeared in 2006. Since that day, French Toast Crunch f…
GoPro: Share the Stoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advance…
HBO, The Comeback #ValerieSelfie
Valerie Cherish came back! The character that Lisa Kudrow embodied so well in the first—and only—se…
HTC Creatography
What do you do when your competition shells out billions on advertising and celebrity endorsements?…
finalist
HeadCount #GoVote 2014
In 2014, HeadCount staged the largest organized Election Day social media push in history, with ove…
Lewis Black Says F#%! Voter Suppression
Most Americans have no idea what voter suppression is or that it's happening, which is why we at A…
NET-A-PORTER Barbie Lagerfeld Social Campaign
NET-A-PORTER launched a limited edition Karl Lagerfeld Barbie on September 29th which sold out in a…
finalist
One Nation. One Team.
The World Cup presents a unique opportunity for U.S. Soccer every four years. While the team has a …
Pepsi Max Break the Ice on Snapchat
Proud to Play
2014 was a big year for the LGBT community. We wanted to build on that momentum by tapping into the…
Ruffles #RoughLife
Ruffles was having trouble reaching the ever-important Millennial Male target. To them, the brand w…
ShopYourWay hits the red carpet with Ricky Dillon and 1M of his closest fans.
In support of ShopYourWay's (SYW) Back to School efforts, Zeno Group and Sway Group collaborated wi…
Spent: Looking For Change
Last year, American Express wanted to lead a conversation about financial inclusion in America – a …
winner
Sphero & Zach Braff / Wish I Was Here Holiday Engagement
On April 24, 2013, director Zach Braff launched a Kickstarter campaign for his comedy film Wish I W…
finalist
Unexpected Moments Inspire an #OpenUp Movement
In the Arab world, expectations are something we live with every day. We're expected to be engineer…