Trump International Hotel Las Vegas - Boo "Worlds Cutest Dog" Facebook Campaign
We targeted Boo, "The World's Cutest Dog" for a media visit to promote a summer package "The Dog Days of Summer". We offered a free penthouse stay in exchange for editorial photography rights and a social media post on Boo's very popular Facebook page. That post is here: http://goo.gl/QrlqEJ
In advance of their stay, we commissioned a plush dog bed, robe and slippers (which we now sell in our Trump Store) that we gifted to Boo as an amenity.
The ROI on this campaign was astronomical. 17 million impressions and 16.3 million mentions, tied to the popularity of "Boo" we branded ourselves as the trendsetting pet friendly hotel on the Las Vegas Strip.
The "Dog Days Of Summer" campaign was a huge success for us, servicing approximately 150 pets over the course of the summer.
Social Media Highlights:
The original post on Boo's Facebook with 16,728,176 (at the time) followers can be viewed here: http://goo.gl/
The post received: 459,284 likes, 33,255 shares, 6,470 comments
Trump Las Vegas Page Impressions for the week of April 21 - May 4, 2014 was 17.0 million including 16.3 million mentions. (For reference, the week prior was 373,616 impressions)
Traditional Media Highlights:
"Dog Days of Summer" Press Release sent out on the wire the day after Boo's visit with hotel package for Trump Pets (attached for reference)
PR impressions from the "Dog Days of Summer" release: 117,678,155
BuzzFeed also included us in an article on 12.04.14: http://www.buzzfeed.
We serviced approximately 150 pets last summer via the Dog Days of Summer package (details of which are in the press release).