THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 7th Annual Shorty Awards Best Facebook Campaign

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

Click here to see the previous winner and nominees.

Winner

Facebook Campaign
winner
Lidl Fan Cup / Play online. Shoot offline.
Brief:LIDL, the leading grocery retailer in Europe wanted to transfer their key message - exciting …

Finalists

Facebook Campaign
finalist
A.1. "New Friend Requests"
A.1. Steak Sauce had a problem– it was the clear category leader in a dying category. People were e…
Facebook Campaign
finalist
MTV Match Machine
MTV was supposed to launch the splurge "Are you the one", where 20 singles were to find the perfect…
Facebook Campaign
finalist
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
Facebook Campaign
finalist
Thanksblasting
We needed to ask America some important questions. Maybe the most important questions of all. Quest…
Facebook Campaign
finalist
Un Illustre Inconnu steals the Facebook identities of 40 influencers
Our mission was to promote the film Un Illustre Inconnu by recreating its central themes—identity a…

Nominees

Facebook Campaign
"Dog Days Of Summer" Pet Friendly Hotel Campaign with Boo!
Trump International Hotel Las Vegas - Boo "Worlds Cutest Dog" Facebook CampaignWe targeted Boo, "Th…
Facebook Campaign
finalist
A.1. "New Friend Requests"
A.1. Steak Sauce had a problem– it was the clear category leader in a dying category. People were e…
Facebook Campaign
American Idol Facebook Visualization
Objective of Campaign"American Idol" has delivered numerous interactive industry innovations and th…
Facebook Campaign
Carnival Fun-a-thon
We wanted to celebrate our passionate FB audience and used hitting the 3 million mark as a mileston…
Facebook Campaign
Facebook Live at the 2014 NBA Finals
The NBA continues to explore innovative ways to bring its fans closer to the game and its talented …
Facebook Campaign
Faces of Fearless Video/Photo Contest
With positive consumer response -- based on market research results -- to Capital BlueCross' “Live …
Facebook Campaign
FamilyShare Network
The objective of the FamilyShare Network is to own the brand of "family" on the internet by creatin…
Facebook Campaign
Game of Thrones Red Carpet
Leading into its fourth season, HBO wanted to take Game of Thrones from popular television show to …
Facebook Campaign
How to Speak Amopé
Objective – Raise Awareness and trial of the new foot care brand, Amopé, on Facebook so consumers …
Facebook Campaign
winner
Lidl Fan Cup / Play online. Shoot offline.
Brief:LIDL, the leading grocery retailer in Europe wanted to transfer their key message - exciting …
Facebook Campaign
finalist
MTV Match Machine
MTV was supposed to launch the splurge "Are you the one", where 20 singles were to find the perfect…
Facebook Campaign
MTV's Rebel Music: Native America
Rebel Music: Native America premieres our series highlighting stories of unrepresented youth usi…
Facebook Campaign
Money Tombola Facebook Application
Objective: Money Club Card, Turkey's largest loyalty program wanted us to find budget friendly way …
Facebook Campaign
finalist
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
Facebook Campaign
Silk Almondmilk Invites You To Give 5
As part of a larger campaign supporting the taste of Silk Almondmilk and to drive trial and awarene…
Facebook Campaign
finalist
Thanksblasting
We needed to ask America some important questions. Maybe the most important questions of all. Quest…
Facebook Campaign
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technol…
Facebook Campaign
Topps Leverages Facebook Mobile Results to Expand Marketing Strategies on Traditional Media Channels
Topps, long known as the pre-eminent baseball trading card company, has had to evolve with the digi…
Facebook Campaign
finalist
Un Illustre Inconnu steals the Facebook identities of 40 influencers
Our mission was to promote the film Un Illustre Inconnu by recreating its central themes—identity a…
Facebook Campaign
Vita Coco Lemonade Shakedown
Lemonade Shakedown was a custom-built Facebook app created to help Vita Coco engage its Facebook fa…