THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best Facebook Campaign

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

Click here to see the previous winner and nominees.

Nominees

"Dog Days Of Summer" Pet Friendly Hotel Campaign with Boo!
Trump International Hotel Las Vegas - Boo "Worlds Cutest Dog" Facebook CampaignWe targeted Boo, "Th…
finalist
A.1. "New Friend Requests"
A.1. Steak Sauce had a problem– it was the clear category leader in a dying category. People were e…
American Idol Facebook Visualization
Objective of Campaign"American Idol" has delivered numerous interactive industry innovations and th…
Carnival Fun-a-thon
We wanted to celebrate our passionate FB audience and used hitting the 3 million mark as a mileston…
Facebook Live at the 2014 NBA Finals
The NBA continues to explore innovative ways to bring its fans closer to the game and its talented …
Faces of Fearless Video/Photo Contest
With positive consumer response -- based on market research results -- to Capital BlueCross' “Live …
FamilyShare Network
The objective of the FamilyShare Network is to own the brand of "family" on the internet by creatin…
Game of Thrones Red Carpet
Leading into its fourth season, HBO wanted to take Game of Thrones from popular television show to …
How to Speak Amopé
Objective – Raise Awareness and trial of the new foot care brand, Amopé, on Facebook so consumers …
winner
Lidl Fan Cup / Play online. Shoot offline.
Brief:LIDL, the leading grocery retailer in Europe wanted to transfer their key message - exciting …
finalist
MTV Match Machine
MTV was supposed to launch the splurge "Are you the one", where 20 singles were to find the perfect…
MTV's Rebel Music: Native America
Rebel Music: Native America premieres our series highlighting stories of unrepresented youth usi…
Money Tombola Facebook Application
Objective: Money Club Card, Turkey's largest loyalty program wanted us to find budget friendly way …
finalist
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
Silk Almondmilk Invites You To Give 5
As part of a larger campaign supporting the taste of Silk Almondmilk and to drive trial and awarene…
finalist
Thanksblasting
We needed to ask America some important questions. Maybe the most important questions of all. Quest…
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technol…
Topps Leverages Facebook Mobile Results to Expand Marketing Strategies on Traditional Media Channels
Topps, long known as the pre-eminent baseball trading card company, has had to evolve with the digi…
finalist
Un Illustre Inconnu steals the Facebook identities of 40 influencers
Our mission was to promote the film Un Illustre Inconnu by recreating its central themes—identity a…
Vita Coco Lemonade Shakedown
Lemonade Shakedown was a custom-built Facebook app created to help Vita Coco engage its Facebook fa…