13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

From the 7th Annual Shorty Awards Best Facebook Campaign

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

Click here to see the previous winner and nominees.

Winner

Facebook Campaign
winner
Lidl Fan Cup / Play online. Shoot offline.
Brief:LIDL, the leading grocery retailer in Europe wanted to transfer their key message - exciting and successful shopping - from local stores into the digital world. And, as an official FIFA partner in 2014 they set out to place it in the context of football. Insight:In every world cup emotions run high, especially during penalty shootouts. But s…

Finalists

Facebook Campaign
finalist
A.1. "New Friend Requests"
A.1. Steak Sauce had a problem– it was the clear category leader in a dying category. People were eating a lot less steak than they were before and with the growing momentum of foodie culture, even putting steak sauce on steak was a dying behavior. In light of this, A.1. decided to remove "steak" from its label, so the objective of the campaign wa…
Facebook Campaign
finalist
MTV Match Machine
MTV was supposed to launch the splurge "Are you the one", where 20 singles were to find the perfect match. Dating programmes are exposed to tough competitions, and our challenge was, with a small budget, to create hype and make the programme's premiere known. The strategy was to record the insights around the target group's behavior on Facebook, a…
Facebook Campaign
finalist
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to sneak up unexpectedly. So, to prepare them for that pivotal moment when they need to be true to themselves, we created Mute the Mouth, an Above the Influence game, to help them shush, zip, and mute negative influences without having to say a word.It's…
Facebook Campaign
finalist
Thanksblasting
We needed to ask America some important questions. Maybe the most important questions of all. Questions like: do you prefer whole berry or jellied cranberry sauce? Mashed potatoes or mashed squash? In other words, where do you stand when it comes to the Thanksgiving traditions in your home? We put these debates to a vote in the Century 21 Facebook…
Facebook Campaign
finalist
Un Illustre Inconnu steals the Facebook identities of 40 influencers
Our mission was to promote the film Un Illustre Inconnu by recreating its central themes—identity and duplicity—for a digital audience. To affect the general public, we designed for Pathé Films, a viral operation on Facebook which generates a huge press coverage in France. Un Illustre Inconnu is a French film directed by Matthieu Delaporte and Al…

Nominees

Facebook Campaign
"Dog Days Of Summer" Pet Friendly Hotel Campaign with Boo!
Trump International Hotel Las Vegas - Boo "Worlds Cutest Dog" Facebook CampaignWe targeted Boo, "The World's Cutest Dog" for a media visit to promote a summer package "The Dog Days of Summer". We offered a free penthouse stay in exchange for editorial photography rights and a social media post on Boo's very popular Facebook page. That post is here: http://…
Facebook Campaign
American Idol Facebook Visualization
Objective of Campaign"American Idol" has delivered numerous interactive industry innovations and this legacy continued with Season 13. Voting has always been a cornerstone of the series' interactivity with fans and we wanted to evolve that relationship and feature fans' passion for contestants in a dynamic way. In a social TV first, in partnership with Face…
Facebook Campaign
Carnival Fun-a-thon
We wanted to celebrate our passionate FB audience and used hitting the 3 million mark as a milestone moment. To reward our community and generate buzz about the brand we brought back our Fun-A-Thon sweepstakes. The sweeps gave fans an opportunity to win multiple prizes ranging from Carnival swag, to gift cards and 10 cruise vacations. We promoted the sweeps…
Facebook Campaign
Facebook Live at the 2014 NBA Finals
The NBA continues to explore innovative ways to bring its fans closer to the game and its talented players. In the past year, no activation achieved that goal quite like a series of league-hosted Facebook Live streams during the 2014 NBA Finals. For the first time ever, fans had the opportunity to engage some of the NBA's biggest stars through the social ne…
Facebook Campaign
Faces of Fearless Video/Photo Contest
With positive consumer response -- based on market research results -- to Capital BlueCross' “Live Fearless" brand platform in early 2014, the company's brand and digital marketing teams created a Facebook “Like" promotion to further leverage the power of Live Fearless in the social space.“Faces of Fearless," a video/photo contest promotion, was launched wi…
Facebook Campaign
FamilyShare Network
The objective of the FamilyShare Network is to own the brand of "family" on the internet by creating, aggregating, and promoting content that engages and strengthens hundreds of millions of families worldwide. We create content that provides hope and evokes emotion by engaging and strengthening hundreds of millions of families worldwide.We differentiate our…
Facebook Campaign
Game of Thrones Red Carpet
Leading into its fourth season, HBO wanted to take Game of Thrones from popular television show to global sensation and reinforce the show's position as a must-watch TV event. At the show's Season 4 premiere in NYC on 3/18/2014, Facebook produced a custom Facebook Live event, which streamed video live to the world, from an outdoor stage overlooking the Lin…
Facebook Campaign
How to Speak Amopé
Objective – Raise Awareness and trial of the new foot care brand, Amopé, on Facebook so consumers realize the need for its Pedi Perfect product and the benefits it has on their feet. Strategy – To make consumers realize that they need soft, beautiful feet, we need to remind them of the real-life moments where the way their feet look and feel matter. …
Facebook Campaign
MTV's Rebel Music: Native America
Rebel Music: Native America premieres our series highlighting stories of unrepresented youth using music and art to drive social change. The Native American community faces many challenges including a suicide rate 4x the national average and a sexual violence rate 2.5x higher as well as threats to their culture and environment – but is rarely covered by …
Facebook Campaign
Money Tombola Facebook Application
Objective: Money Club Card, Turkey's largest loyalty program wanted us to find budget friendly way to attract attention during the last days of the year to celebrate new year's coming.Strategy: We started with the idea to appeal "the family" concept which is very important in Turkey during special days like new year's eve. And when we examine what an averag…
Facebook Campaign
Silk Almondmilk Invites You To Give 5
As part of a larger campaign supporting the taste of Silk Almondmilk and to drive trial and awareness of Silk Almondmilk among non-users, the Silk marketing team developed a program leveraging existing Silk fans as advocates on social media. This activation used Facebook's new messaging system and enabled Silk fans to give 5 friends a free coupon for a half…
Facebook Campaign
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technology platforms to crunch data, track trends and insights, and study social media conversations as they happen.This innovative marketing platform provides MasterCard and its bank and merchant partners with deep insights to break through the clutter and deliver t…
Facebook Campaign
Topps Leverages Facebook Mobile Results to Expand Marketing Strategies on Traditional Media Channels
Topps, long known as the pre-eminent baseball trading card company, has had to evolve with the digital times by developing and publishing mobile apps including BUNT, HUDDLE and KICK. Their most recent free app BUNT was a big hit with many baseball fanatics allowing the next generation of fans to collect digital cards and play them during baseball games to e…
Facebook Campaign
Vita Coco Lemonade Shakedown
Lemonade Shakedown was a custom-built Facebook app created to help Vita Coco engage its Facebook fan base while trialing samples of its new Lemonade flavor. Designed in a pixelated style reminiscent of 8-bit arcade games, Lemonade Shakedown was approachable and intentionally low-fi, in keeping with the Vita Coco branding and beachy Brazilian ethos.The game …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!