THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 5th Annual Shorty Awards Best Use of Facebook in a Campaign

Facebook isn’t just cool. It is a must for marketers. This award honors the most successful use of Facebook in a marketing campaign-- the best campaign-specific pages, Facebook integrations, games, or promotions, that produced the most effective results. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Finalists

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Around the World with Lightroom Travel Contest
The Adobe Lightroom team wanted to celebrate the release of Lightroom 4 with a campaign celebrating…
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Craft The Next Blue Moon 2012
In 2011, we realized we had something incredible to leverage: a lunar blue moon on August 31, 2012 …
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Entertain Like a Leading Lady
Skinnygirl® Cocktails stole the spotlight this awards season. Capitalizing on the “night in" viewin…
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Febreze Thanks a Million
When Febreze/Ambi Pur reached the “1-million-fans-on-Facebook" milestone, we wanted to show our app…
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Green Mountain Coffee Fair Trade 2012
Fair Trade helps ensure that farmers around the world get a fair price for their coffee beans. So w…
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Hard Rock Rising: Global Battle of the Bands
In 2012 Hard Rock International partnered with ReverbNation—the leading online marketing services c…
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Pepsi: Live For Now
2012 was the year for Pepsi to Live For Now and Deep Focus wanted to get the word out. Along wi…
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Raise Your Burt's: Part Social Contest, Part Love Fest
http://www.youtube.com/watch?v=HRvAja1lW4o&feature=youtu.be Burt’s Bees may not be the biggest p…
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Red Bull Artograph
Whether enjoying another powder day, heading to the next competition or filming their latest movie,…
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Rudi’s Organic Bakery: “Let’s Doodle Lunch" Integrated Campaign Drives Engagement and Sales
About this entry Rudi’s Organic Bakery believes that healthy families are happy families, and what…
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TABASCO® Brand Chipotle Pepper Sauce: Testers Wanted
The fanpage TABASCO® Deutschland functions as a platform for it’s fans to openly discuss their favo…

Nominees

Allstate Mayhem Facebook
Mayhem is everywhere. For nearly three years, Allstate's irreverent Mayhem character has been perso…
Best Use of Facebook in a Campaign: CLEAR SCALP & HAIR BEAUTY THERAPY
Unilever partnered with Weber Shandwick to launch a revolutionary line of shampoos and conditioners…
Bravo’s Silicon Valley Status
Silicon Valley is centered on technology, but more than ever, it is fueled by outsized personalitie…
Clorox 2 Stain Monster
Clorox 2® Stain Fighter & Color Booster is the perfect addition to your laundry cycle, brightening …
Clorox Asks Moms, What Would You Do If Mom Had Three Minutes?
In 2012, The Clorox Company was tasked with boosting Clorox® Disinfecting Wipes (CDW) sales among n…
DoubleTree by Hilton Little Things Project Campaign
DoubleTree by Hilton set off on a mission to ask travelers what “little things" would make their tr…
Hot Pockets - Limited Edition Infomercial
We needed to showcase two new Hot Pockets flavors from the Limited Edition line, the goal being to …
Jiffy Lube Anxiety Crusher Facebook Game
Looking to drive consumer engagement and interaction with the Jiffy Lube brand, we created a fun an…
Lord Somersby's Friendly Challenge
Carlsberg’s premium cider brand, Somersby set out on a mission to create an engaging, share-worthy,…
My Big Redneck Recliner
Leading up to the third season of "My Big Redneck Vacation," Country Music Television approached Ca…
My Four Words
Participants at epilepsy awareness walks were invited to write their personal epilepsy stories in j…
PNC Neighborhood Wishlist
Attitudes towards banks are at an all time low. Why would anyone “like" one on Facebook? To give pe…
Ring Pop "Next Flavor" Campaign
In an effort to launch the next flavor of Bazooka Candy Brands’ classic Ring Pop and raise awarenes…
Score A Scorpion
The Chrysler Group FIAT brand needed to generate awareness and consideration for their new FIAT 500…
smart USA: Tag Your Own Adventure
In the world of Facebook, a small brand can face some big challenges. A “like" quickly gets buried,…