finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 5th Annual Shorty Awards

Hot Pockets - Limited Edition Infomercial

Entered in Facebook Campaign

About this entry

We needed to showcase two new Hot Pockets flavors from the Limited Edition line, the goal being to attract new customers and drive purchase from current buyers. And when it comes to offers too good to last, nothing beats a good old-fashioned infomercial. We hired a YouTube sensation, Toby Turner, to get his Billy Mays on, and created the most outrageous, delicious, eat-now-before-it’s-too-late video known to direct-response marketing.The campaign drove huge awareness for the Limited Edition flavors on Facebook. The video quickly went viral, garnering 5 million video views and maintained a spot on the weekly Ad Age Viral Video Chart for 3 weeks. The campaign encouraged many levels of consumer engagement and entertainment on Facebook. Our hot 1-800 number received thousands of voicemails from Limited Edition fans eager to leave a testimonial, the Limited Edition store had people salivating to get the goods and users followed in the footsteps of the Hot Pockets assistant Wanda by uploading their own videos of how they cool down their Hot Pockets. Besides driving huge awareness, sales growth during the campaign outperformed projections by a huge margin. The result was a Facebook campaign that still has people liking, sharing, talking and tweeting.

Why does this entry deserve to win?


Produced by

Threshold Interactive


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch,, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City