Skinnygirl® Cocktails stole the spotlight this awards season. Capitalizing on the “night in" viewing component of award shows, we wanted to serve up all the glitz ‘n’ glam from the red carpet to the glass to our passionate fan base. We rolled out the red carpet for our VIPs, eager to get in on all the A-list action, with an all-encompassing, easily accessible digital experience. And just like that, a star was born: our “Entertain Like a Leading Lady" Facebook tab!Skinnygirl® Cocktails gave our loyal ladies the red carpet treatment. Positioning Skinnygirl Cocktails as the perfect accessory for awards season, we ensured our ladies would have everything they needed to throw an award-worthy bash, including: celeb-inspired sips, entertaining and style tips, and a branded DIY party toolkit, which featured printable red carpet photo backdrops, luxe bottle labels, and more. Post-soiree, we kept the good times rolling with sharable Award Badges, so guests could hand out top honors for everything from Hottest Heels to Best-Dressed to their friends on Facebook. We teamed up with Celebrity Fantasy Draft to launch an unprecedented Skinnygirl® Cocktails Celebrity Fantasy League, allowing our ladies to draft their dream team of stars during awards season. And to bolster our A-list status even further, we cast the perfect co-star, E!, who sponsored our Award-Worthy Getaway sweepstakes during Oscars® weekend where one lucky winner got to join us at the E! After Party. Each individual component lived on the “Entertain Like a Leading Lady" Facebook tab, creating a truly diversified campaign that broadened the Skinnygirl Cocktails experience to the red carpet and beyond. Our Facebook tab and the accompanying campaign was an overwhelming success. [] Our E! partnership proved to be equally beneficial to both parties, as our sponsored sweepstakes quickly became one of the most entered sweeps E! has ever hosted. [] The “Entertain Like a Leading Lady" tab was a top performer this awards season with 400% more views than other Facebook tabs. Also garnering Skinnygirl over 50,000 engagements (likes, comments and shares) in less than four weeks, ensuring that the Skinnygirl brand was leveraged appropriately, efficiently, and successfully. [] Other media outlets picked up our innovative approach to awards season. The likes of CNBC.com wrote articles celebrated our Celebrity Fantasy League program, positioning us nicely as a lifestyle brand that plays where our consumer plays.
CNBC Coverage: http://www.cnbc.com/id/100444736 Celebrity Fantasy Draft: https://www.celebrityfantasydraft.com/agents/sign_up
