THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best use of an Emerging Platform

This award honors the most effective and creative campaigns optimized for an emerging platform. Describe why your team chose the platform, how it enhanced your campaign and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Nominees

#KITKATCHALLENGE musical.ly campaign
In November 2016, Kit Kat partnered with musical.ly and their agency Collab to launch a program to …
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
@SummerBreak: Using Emerging Platform Public to Bring the Audience closer to the Show
The objective of the four-year-running hit Youtube series "@SummerBreak" is to enable AT&T to deliv…
Budweiser "Apology Cakes" Imgur Activation
Super Bowl Sunday is an iconic American tradition, but the Monday after is a different story altoge…
finalist
audience honor
Celebrating Asian TV
The 21st Asian Television Awards took place on 2 December in Singapore. Celebrating the best that A…
winner
Hostile Takeover
Call of Duty was gearing up to announce their latest installment and new sub-franchise, Infinite Wa…
Johnnie Walker - Whisky Education
Whisky education has been a proven growth driver for Johnnie Walker. However, limited reach and hig…
finalist
gold honor
Ladylike Storyselling
We needed to drive engagement in H&M and its support for the Fall fashion collection, "LadyLike," e…
finalist
silver honor
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Pepsi Holiday, White Elephant Game
Pepsi wanted to play a bigger part of the Holiday season with their fans. With limited edition holi…
SB50Disrupt
Live-streaming video is an innovative way to reach your audience. Super Bowl 50 was held February 7…
finalist
The Westbury Faery
FAERIES ARE REALFINDING ONE IS HARDHelp Us Find The Westbury FaeryThe Westbury Faery is an Alternat…
VMA Song Of Summer On Musical.ly
Each year, the MTV Video Music Awards celebrate the most innovative work across the music and visua…
finalist
bronze honor
Venmo Micro Hack
Millennials are ditching cash and credit cards for digital payments, and they don't see donating to…
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…