ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards Best use of an Emerging Platform

This award honors the most effective and creative campaigns optimized for an emerging platform. Describe why your team chose the platform, how it enhanced your campaign and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
gold
Ladylike Storyselling
We needed to drive engagement in H&M and its support for the Fall fashion collection, "LadyLike," elevating the campaign beyond the arena of fashion and creating a clear and credible connection between message and brand. A fashion brand's success hinges on challenging current conventions, breaking the existing rules and establishing new ones. In u…
finalist
silver
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 out of 10 bottles sold are labeled Patrón. And yet, most people think of enjoying their tequila as a shot, bottle service, or in a top-shelf margarita.We needed to change that perception to increase growth in the U.S. and internationally as new compet…
finalist
bronze
Venmo Micro Hack
Millennials are ditching cash and credit cards for digital payments, and they don't see donating to charities as an easy, everyday thing. We were challenged to raise millennial awareness and increase donations to clean water charity WATERisLIFE.
finalist
audience
Celebrating Asian TV
The 21st Asian Television Awards took place on 2 December in Singapore. Celebrating the best that Asian Television has to offer, we set out to create a social party like no other. We wanted to create as much hype pre-event, during the actual awards itself and post event. Objectives were to increase our number of social media impressions ye…
finalist
The Westbury Faery
FAERIES ARE REALFINDING ONE IS HARDHelp Us Find The Westbury FaeryThe Westbury Faery is an Alternate Reality Storytelling Game. Our objective was to create an original immersive story experience, which harnesses the power of online audiences and Augmented Reality driven game-play. Exploring the intersection of storytelling and technology, we set o…

Nominees

#KITKATCHALLENGE musical.ly campaign
In November 2016, Kit Kat partnered with musical.ly and their agency Collab to launch a program to promote the four-day musical #KitKatChallenge, an extension of Anomaly's Chance the (W)rapper campaign that remixed the classic Kit Kat jingle. It was the first brand integration for musical.ly with an iconic chocolate brand, and non-beverage CPG brand.The goa…
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consumes content on more platforms. This year we wanted to reach our global audience in a unique, personal way through Facebook Messenger. The 2016 MTV EMAs was the first award show with its own custom bot built to be fans' personal EMA companion.
@SummerBreak: Using Emerging Platform Public to Bring the Audience closer to the Show
The objective of the four-year-running hit Youtube series "@SummerBreak" is to enable AT&T to deliver relatable youth-centric content to its target audience. Gen Z and Millennial viewers have come of age in an era of ubiquitous on-demand services and joined-at-the-hip smartphone companionship. No one likes dealing with their cell company, but there is littl…
Budweiser "Apology Cakes" Imgur Activation
Super Bowl Sunday is an iconic American tradition, but the Monday after is a different story altogether. Enter Budweiser's "Apology Cakes" activation on Imgur, which attempted to make amends for those who "Superbowl'd" a little too hard.For Super Bowl 2016, Budweiser launched their "Give A Damn" campaign: An initiative designed to promote safe, sober drivin…
Johnnie Walker - Whisky Education
Whisky education has been a proven growth driver for Johnnie Walker. However, limited reach and high costs have made traditional methods difficult to scale. VaynerMedia was challenged to create a new business model and bring this experience to more than 1 million people by summer 2017.
Pepsi Holiday, White Elephant Game
Pepsi wanted to play a bigger part of the Holiday season with their fans. With limited edition holiday packaging on their 2 Liter bottles rolling out in market, the objective of Pepsi's holiday campaign was to be a partner in the modern holiday gathering - the ones that look less like a traditional 1950s scene, and a lot more like messy kichens, charades, s…
SB50Disrupt
Live-streaming video is an innovative way to reach your audience. Super Bowl 50 was held February 7, 2016 at Levi Stadium in Santa Clara, CA. The pre-party took place up in San Francisco in Super Bowl City January 30 - February 7. This free-to-the-public village had family-friendly activities for fans of all ages to celebrate the milestone of Super Bowl 50.…
VMA Song Of Summer On Musical.ly
Each year, the MTV Video Music Awards celebrate the most innovative work across the music and visual mediums, bringing some of the hottest names in entertainment together for an unforgettable night. And each year, we challenge ourselves at MTV to be as innovative in our approach to digital as the artists that light up the VMA stage.Voting is central to the …
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new," "trendsetting," and "innovative." Unfortunately for wireless carriers like AT&T, these young consumers tend to give most of the "innovation" credit to the companies that make the devices, not the networks that run them. Overwhelmed by a lack of differentiat…