THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of an Emerging Platform

This award honors the most effective and creative campaigns optimized for an emerging platform. Describe why your team chose the platform, how it enhanced your campaign and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Emerging Platform
winner
Hostile Takeover
Call of Duty was gearing up to announce their latest installment and new sub-franchise, Infinite Wa…

Finalists

Emerging Platform
finalist
gold honor
Ladylike Storyselling
We needed to drive engagement in H&M and its support for the Fall fashion collection, "LadyLike," e…
Emerging Platform
finalist
silver honor
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Emerging Platform
finalist
bronze honor
Venmo Micro Hack
Millennials are ditching cash and credit cards for digital payments, and they don't see donating to…
Emerging Platform
finalist
audience honor
Celebrating Asian TV
The 21st Asian Television Awards took place on 2 December in Singapore. Celebrating the best that A…
Emerging Platform
finalist
The Westbury Faery
FAERIES ARE REALFINDING ONE IS HARDHelp Us Find The Westbury FaeryThe Westbury Faery is an Alternat…

Nominees

Emerging Platform
#KITKATCHALLENGE musical.ly campaign
In November 2016, Kit Kat partnered with musical.ly and their agency Collab to launch a program to …
Emerging Platform
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
Emerging Platform
@SummerBreak: Using Emerging Platform Public to Bring the Audience closer to the Show
The objective of the four-year-running hit Youtube series "@SummerBreak" is to enable AT&T to deliv…
Emerging Platform
Budweiser "Apology Cakes" Imgur Activation
Super Bowl Sunday is an iconic American tradition, but the Monday after is a different story altoge…
Emerging Platform
Johnnie Walker - Whisky Education
Whisky education has been a proven growth driver for Johnnie Walker. However, limited reach and hig…
Emerging Platform
Pepsi Holiday, White Elephant Game
Pepsi wanted to play a bigger part of the Holiday season with their fans. With limited edition holi…
Emerging Platform
SB50Disrupt
Live-streaming video is an innovative way to reach your audience. Super Bowl 50 was held February 7…
Emerging Platform
VMA Song Of Summer On Musical.ly
Each year, the MTV Video Music Awards celebrate the most innovative work across the music and visua…
Emerging Platform
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…