THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 7th Annual Shorty Awards Best on Snapchat

Brands and institutions have picked up on the novelty of Snapchat's in-the-moment premise and are using the platform to connect with their customer base and to creatively use snaps and snapchat stories by getting consumers to not only open but also watch content all the way through. Objectives may include offering disapearring discount codes, inviting consumers to screenshot their favorite part of a story, sharing brand identity, and more.

Click here to see the previous winner and nominees.

Nominees

+eagles Snapchat Takes Flight
When the Philadelphia Eagles joined Snapchat in November 2013, the social media team was one of …
finalist
2014 MTV Video Music Awards Nominations
Objective: MTV has been working to redefine tent pole events with a social first philosophy that en…
@NBA on Snapchat
The NBA jumped on Snapchat very early and has placed an extremely high priority on finding innovati…
finalist
Audi Redefines Second Screen TV with “Pretty Little Liars" & Snapchat
After the success of its Snapchat Super Bowl campaign, Audi wanted to continue to build relation…
Big Cat Week: Disappearing Cats
We wanted to tell a powerful story. Our objective was two-fold: to raise awareness about declining …
DIG: Comic-Con Snapchat Scavenger Hunt
The goal of the campaign was to drive awareness and viewership intent for USA Network's new event s…
Dove Takes its Self-Esteem Mission to Snapchat
Our Social MissionDove's mission is to help this generation of young women develop a positive relat…
Girls
The first television brand to embrace Snapchat, Girls launched on the platform in January 2014, sur…
Groupon Snapchat
Groupon has always maintained a unique voice in the ecommerce world, and has driven its biggest …
finalist
GrubHub on Snapchat
Objective: One of the earliest brand adopters of Snapchat, and GrubHub joined the platform in Augus…
MI Blue Santa
Mumbai Indians with innovation in its DNA, has been at the forefront of digital engagement with its…
Mashable Snapchat
Mashable took an early interest in Snapchat and was one of the first media companies to launch its …
Meijer becomes big-box first retailer on Snapchat with back-to-college campaign
To begin a relationship with college students, Meijer's secondary audience, as they are first formi…
Pepsi Max Break the Ice on Snapchat
finalist
Sour Then Sweet Hijinks
The candy that starts sour and ends sweet sure had a sweet year on Snapchat.Sour Patch Kids had a m…
Taco Bell: The First-Ever Snapchat Film
Taco Bell's three previous Doritos Locos Tacos launches were met with excitement and lots of social…
winner
The Maze Runner: #SurviveTheNight
Objective: FOX approached VaynerMedia to develop a social campaign that would engage The Ma…
finalist
The Voice sets the bar on Snapchat
PopShorts partnered with NBC's hit singing competition The Voice for their Season 7 live shows to e…