4th Annual Shorty Social Good Awards Categories


Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 7th Annual Shorty Awards Best on Snapchat

Brands and institutions have picked up on the novelty of Snapchat's in-the-moment premise and are using the platform to connect with their customer base and to creatively use snaps and snapchat stories by getting consumers to not only open but also watch content all the way through. Objectives may include offering disapearring discount codes, inviting consumers to screenshot their favorite part of a story, sharing brand identity, and more.

Click here to see the previous winner and nominees.

Finalists

finalist
2014 MTV Video Music Awards Nominations
Objective: MTV has been working to redefine tent pole events with a social first philosophy that engages fans across all platforms. For the 2014 MTV Video Music Awards, MTV announced all nominees via Snapchat for its first time ever.Strategy: MTV's audiences crave social content and are always looking for new ways to interact with their favorite...
finalist
Audi Redefines Second Screen TV with “Pretty Little Liars" & Snapchat
After the success of its Snapchat Super Bowl campaign, Audi wanted to continue to build relationships with female, Millennial, first-time luxury buyers. Huge and Audi forged a first-of-its-kind social TV partnership with ABC Family's "Pretty Little Liars," leading to one of the most successful campaigns on Twitter. We evaluated several sh...
finalist
GrubHub on Snapchat
Objective: One of the earliest brand adopters of Snapchat, and GrubHub joined the platform in August 2013 with the objective of reaching Snapchat's core audience – a younger demographic that has been steadily moving away from traditional social media platforms such as Facebook and Twitter. Strategy: To effectively reach this audience, GrubHub fo...
finalist
Sour Then Sweet Hijinks
The candy that starts sour and ends sweet sure had a sweet year on Snapchat.Sour Patch Kids had a major goal in 2014 to grow awareness among its core demographic, candy-loving teens across the United States. And what better way to reach these teens than to speak their language on Snapchat, where they're spending an ever-increasing amount of time...
finalist
The Voice sets the bar on Snapchat
PopShorts partnered with NBC's hit singing competition The Voice for their Season 7 live shows to execute a first-of-its-kind Snapchat campaign, resulting in unprecedented levels of fan engagement.Today's millennial generation does not simply watch TV; they are simultaneously consuming media on their mobile devices and tablets. With this in mind...

Nominees

+eagles Snapchat Takes Flight
When the Philadelphia Eagles joined Snapchat in November 2013, the social media team was one of the first in the entertainment industry to see an opportunity to deliver quality content marketing in a new medium while also creating a digital touchpoint with our coveted younger demographic. The team's Snapchat strategy continued to evolve in 2014, focusi...
@NBA on Snapchat
The NBA jumped on Snapchat very early and has placed an extremely high priority on finding innovative ways to connect with fans on the growing platform. In the two months of September and October 2014 alone, we executed three key activations. The first example was a Snapchat story that gave fans a tour of the NBA Office. For this activation, though, our f...
Big Cat Week: Disappearing Cats
We wanted to tell a powerful story. Our objective was two-fold: to raise awareness about declining populations of big cats and to drive tune-in to Big Cat Week, our annual week-long event on Nat Geo Wild.By taking advantage of Snapchat's Story function, we created a dramatic story that would convey urgency in the message around the Big Cat Initiative. For...
DIG: Comic-Con Snapchat Scavenger Hunt
The goal of the campaign was to drive awareness and viewership intent for USA Network's new event series, DIG, during San Diego Comic-Con (SDCC) in late July. Sharing the mystery of DIG with Comic-Con's highly engaged and influential audience was a natural fit where attendees actively take part in the excitement of new shows, movies, and comic releases.To...
Dove Takes its Self-Esteem Mission to Snapchat
Our Social MissionDove's mission is to help this generation of young women develop a positive relationship with the way they look - helping them raise their self-esteem and realize their full potential.Since 2004, the Dove Self-Esteem Project has delivered self-esteem education to young people through lessons in schools, workshops for youth groups, and on...
Girls
The first television brand to embrace Snapchat, Girls launched on the platform in January 2014, surprising and delighting followers with exclusive content on a regular (albeit spontaneous) basis. As an early brand profile, girlshbo explored and innovated many now commonplace best practices.To first launch the profile, girlsHBO adapted the Snapchat logo an...
Groupon Snapchat
Groupon has always maintained a unique voice in the ecommerce world, and has driven its biggest successes using this brand voice to drive engagement and conversion. Snapchat was a big opportunity for those reasons. The goal for Snapchat is to provide our customers a personal avenue for engaging with the brand while rewarding their participation with ...
MI Blue Santa
Mumbai Indians with innovation in its DNA, has been at the forefront of digital engagement with its fans since inception. The team's fans are largely comprised of Millenials and Gen Z making it a digitally native fan base. Tapping in to the needs of its fans, MI delivers a one of a kind 360*digital user experience to them.The team launched its Snapchat ha...
Mashable Snapchat
Mashable took an early interest in Snapchat and was one of the first media companies to launch its presence on the ephemeral app in January 2014. Over the course of the past year, Mashable's Visual Storytelling team has been doodling, exploring and experimenting with the storytelling app non-stop. From tech reviews to long form features, communicating wit...
Meijer becomes big-box first retailer on Snapchat with back-to-college campaign
To begin a relationship with college students, Meijer's secondary audience, as they are first forming their shopping habits, it was critical that Meijer do something to show this important audience it understands them and their media habits.When looking at the profile of Meijer's college shoppers, it was evident that they were ravenous Snapchat users, and...
Pepsi Max Break the Ice on Snapchat
Taco Bell: The First-Ever Snapchat Film
Taco Bell's three previous Doritos Locos Tacos launches were met with excitement and lots of social chatter. As they approached their fourth DLT, the internet was uncharacteristically quiet. Our objective was to get everyone talking again and make the new DLT feel huge. The thing is, our millennial target had migrated to new platforms and we had to figure...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.