The first television brand to embrace Snapchat, Girls launched on the platform in January 2014, surprising and delighting followers with exclusive content on a regular (albeit spontaneous) basis. As an early brand profile, girlshbo explored and innovated many now commonplace best practices.
To first launch the profile, girlsHBO adapted the Snapchat logo and yellow brand hue to reflect the now-iconic yellow mesh tank featured on the show. When fans followed, images for true fans awaited.
The Girls Snapchat Stories offered exclusive (and illusive) access to the Season 3 red carpet premiere, sharing selfies of the stars (and of course, their doodles). Talent including Lena Dunham, Allison Williams, and Judd Apatow shared personalized selfies directly to the fans, in real time.
Unprecedented on the platform, the live coverage was recognized by the Snapchat team and featured prominently in their brand presentations as a best-in-class example of brand content.
After exploding to 35,000 followers in merely 2 days, girlsHBO on Snapchat continued weekly engagement throughout the 3rd season.
Later, to tease the Season 4 trailer release, the Girls Snapchat shared exclusive, never-before-seen snippets of the trailer to followers before its debut on HBO.
Cited in Mashable, Cnet and by Snapchat itself as an innovator on the platform, girlshbo to engage with a fervent and enthusiastic user base, reaching upwards of 72K Snapchat users.