THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Medium-Length Video

This award honors the most effective and creative use of medium-length video by a brand, agency or organization in a social media marketing campaign. Videos must be 1-2 minutes in length to qualify.

Winner

Medium-Length Video
winner
audience honor
"Leading Without Limbs"
BBC.com Capital wanted to tell the story of Nick Vujicic, a man born with no limbs, who despite obv…

Finalists

Medium-Length Video
finalist
Best Use of Medium Length Video - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-fir…
Medium-Length Video
finalist
Honey Jar - Kimmy Schmidt Tribute / Cross Promo Video & Titus Reaction
Help launch Season 2 of The Unbreakable Kimmy Schmidt by cross pollinating their audience with our …
Medium-Length Video
finalist
Jordan Brand "Shattered Backboard"
In 2016, Jordan Brand developed an all-new orange and black colorway for the Air Jordan I and Air J…
Medium-Length Video
finalist
Maddie - Wear What Moves You
At 8 years old, Maddie Ziegler burst onto the scene as the star student Lifetime's Dance Moms. She …
Medium-Length Video
finalist
STUBBORN Stories
STUBBORN SODA® bottles launched in September, 2016, a line of crafted, boldly flavored sodas made w…

Nominees

Medium-Length Video
#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audie…
Medium-Length Video
@Midnight Night Showdown- Honda
On Leap Day 2016, Comedy Central hosted a never-been-done-before, star-studded Late Night Showdown …
Medium-Length Video
A storybook wedding - except for one thing
Child marriage, defined as a formal marriage or informal union before age 18, is not limited to any…
Medium-Length Video
Bayram Olsun
We wanted to make especially younger population feel responsible from the eroding bairam (religious…
Medium-Length Video
Dignity Health
Dignity Health approached Upworthy to showcase an act of humankindness through a story of people im…
Medium-Length Video
Eurovision: 'What Aussies say VS What Swedes say'
SBS has been broadcasting the Eurovision Song Contest to Australian audiences for over 30 years. Th…
Medium-Length Video
Guiding Eyes
In a rapidly commoditizing cloud market, IBM touts its cloud offering as being able to transform bu…
Medium-Length Video
Heart Story
Dementia affects more and more Dutch people. Over 270,000 people now have dementia. Behind each of …
Medium-Length Video
Honda "Serial One"
Serial One was the first Honda automobile imported to the U.S. Appropriately named after discoverin…
Medium-Length Video
How Triple H got in the best shape of his life for WrestleMania 32
The King of Kings. The Cerebral Assassin. The Game. Those are just a few of the monikers used to de…
Medium-Length Video
Outcast Interactive Trailer: “Possession Begins”
Our client, Cinemax, wanted to further establish its reputation for quality genre programming with …
Medium-Length Video
PEPSI SPIRE CRASHERS | BRENT BURNS
PepsiCo installed Spire digital beverage fountains in all 2,700+ SUBWAY locations across Canada, ma…
Medium-Length Video
Sonic Whiteboard Adventure
Our objectives:- Create a unique video to promote Sonic Mania, a new 2D 16 bit Sonic game- Create a…
Medium-Length Video
TODAY: 90 years of the Queen in 90 seconds
Both as newsmakers and trend-setters, the royal family have always loomed large for TODAY viewers,…
Medium-Length Video
The Fabulous Life of Cigarettes
Today's teens are aware that smoking cigarettes is bad for their health, yet it still remains the l…
Medium-Length Video
The Story Now Series
"The story then is the story now." In an effort to demonstrate that you can tell a full, original n…
Medium-Length Video
VR Family Reunion
Cricket Wireless and Alcatel partnered to provide unsuspecting customers who visited a Cricket Stor…