THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 9th Annual Shorty Awards

The Story Now Series

Entered in Medium-Length Video

About this entry

"The story then is the story now." In an effort to demonstrate that you can tell a full, original narrative using only Getty Images content, we created a short video series on YouTube called 'The Story Now.' The original scripted videos show the relevance of Getty's up-to-the minute editorial coverage and the depth and breadth of our unparalleled archive of images and video clips.

Why does this entry deserve to win?

The concept behind The Story Now series is to take a current trending topic, i.e. #BlackLivesMatter, #LoveWins or #BreakTheCeiling, and show how while the topic may seem new, it actually has roots throughout history.

We deployed the videos through our social, email and Content Marketing channels.


Results

Our top performing video was January 2017's '#BreakTheCeiling (https://youtu.be/rOxaLiaKHfw?list=PLYHT_tk9EZLGzM3wuEBk0CBs8Lb7HsHHU) which focused on badass women in history who you may not have heard of and how their actions paved the way for women today. The video, deployed solely through our Daily Wrap emails to segmented customer audiences, received 25k views within three days - just ahead of the Women's March on Washington on January 20, 2017.

Media

Video for The Story Now Series

Entrant Company / Organization Name

Getty Images

Links

Entry Credits