Best Use of Video in a Social Media Campaign in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Use of Video in a Social Media Campaign

This category honors the incorporation of video content in a social media marketing campaign. Click here to see the previous winner and nominees.

Winner

Virgin America Remixes the Safety Video

With its signature mood lighting, best-in-class in-flight entertainment, and its refreshing approac…

Finalists

#InsideTHEOUTNET

A short film originally produced as an internal asset for THEOUTNET.com, a part of The NET-A-PORTER…

#StartSomething Special: Mairead & Kevin's Wedding

Honda firmly believes they don't just make cars, they make relationships. And when loyal owners com…

#theworldneedsmore

When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…

Adobe "Make It With Creative Cloud"

Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for…

Applebee’s Spirited Chef: Risking Bloodshed To Bring Fans What They Want

Applebee’s, a casual dining chain with more than 1,800 locations nationwide, leveraged the strong…

From The Gridiron To The Grill

If authenticity is the Holy Grail of social media, then White Castle and Anthony “Spice" Adams, for…

Girls Season 3 Instagram Campaign

To build anticipation for Girls Season 3, we employed the new video feature of Instagram to seed ou…

InsertMeAnywhere

A fictional site created by Tobias Fünke, (former doctor, current “actor" played by David Cross) de…

Nissan - The Briefcase

In a crossover SUV segment that’s high on sameness and low on excitement, Nissan needed a way to ge…

Occupy CONAN sponsored by VW

VW issue a Media challenge: give them a media idea to break through ordinary TV. How did CONAN…

Nominees

#BecauseCrazyHappens Animated Campaign

“Because Crazy Happens" Animated Campaign The “Because Crazy Happens" campaign consists of three…

According to the National Institute of Health, situational depression rises during the holiday …

Better Business Bureau Quick-Tips

Everyone knows Better Business Bureau (BBB). BBB is that 100+ year-old brand with a long history of…

BleacherReport.com

Posterizing Facebook - May 13th, 2013) -- Bennett Spector Bleacher Report's social team transfor…

Fueling Good Road Trip

In a world consumed with fluctuating gas prices and general apathy towards gasoline brands, Mi…

Goodbye DOMA, Hello Marriage Equality: msnbc's Google+ Hangout series on marriage equality

In anticipation of the Supreme Court’s monumental decisions on the Defense of Marriage Act and Prop…

Hilton Worldwide – DTour Hub

To create a better way to plan and share trips, we worked with Google to build DTour, the first-eve…

Hilton Worldwide – DTourist Live Stream Video Google Hangout

To create a better way to plan and share trips, DoubleTree worked with Google to build DTour, the f…

Microsoft Child of the 90s | Column Five Media

As part of the Internet Explorer “Browser You Loved to Hate" Campaign, Microsoft asked Column Five …

Penny Bags a Buck

Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …

Introduction “2020" is a story about the near future based on a report entitled Project 2020 by th…

Sharp Art of Amazing Campaign

Sharp, along with two other voices in picture quality – RED and THX, launched the Art of Amazing C…

TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing tog…

Tidy Cats Innovationist: Hans Hansenberg

Tidy Cats needed a unique and memorable way to introduce a flurry of new innovations to their produ…

We Want To Teach The World To Swipe: AT&T And FleishmanHillard’s “Device Launch" Video Series

The Nokia Something-or-Other. The HTC This-and-That. The Samsung Here’s-What’s-New. The LG Gotta-Se…

Wendy's Bacon Portabella Melt on Brioche Campaign

How do you get people talking about something they can’t even pronounce? The word “brioche" was …

WestJet Christmas Miracle: Real -Time Giving

At a time of year when flights are at capacity and stress levels run high, Canada’s preferred airli…