THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 6th Annual Shorty Awards Best Use of Video in a Social Media Campaign

This category honors the incorporation of video content in a social media marketing campaign. Click here to see the previous winner and nominees.

Winner

Video
winner
Virgin America Remixes the Safety Video
With its signature mood lighting, best-in-class in-flight entertainment, and its refreshing approac…

Finalists

Video
finalist
#InsideTHEOUTNET
A short film originally produced as an internal asset for THEOUTNET.com, a part of The NET-A-PORTER…
Video
finalist
#StartSomething Special: Mairead & Kevin's Wedding
Honda firmly believes they don't just make cars, they make relationships. And when loyal owners com…
Video
finalist
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…
Video
finalist
Adobe "Make It With Creative Cloud"
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for…
Video
finalist
Applebee’s Spirited Chef: Risking Bloodshed To Bring Fans What They Want
Applebee’s, a casual dining chain with more than 1,800 locations nationwide, leveraged the strong…
Video
finalist
From The Gridiron To The Grill
If authenticity is the Holy Grail of social media, then White Castle and Anthony “Spice" Adams, for…
Video
finalist
Girls Season 3 Instagram Campaign
To build anticipation for Girls Season 3, we employed the new video feature of Instagram to seed ou…
Video
finalist
InsertMeAnywhere
A fictional site created by Tobias Fünke, (former doctor, current “actor" played by David Cross) de…
Video
finalist
Nissan - The Briefcase
In a crossover SUV segment that’s high on sameness and low on excitement, Nissan needed a way to ge…
Video
finalist
Occupy CONAN sponsored by VW
VW issue a Media challenge: give them a media idea to break through ordinary TV. How did CONAN…

Nominees

Video
#BecauseCrazyHappens Animated Campaign
“Because Crazy Happens" Animated Campaign The “Because Crazy Happens" campaign consists of three…
Video
#TwitterCarols
According to the National Institute of Health, situational depression rises during the holiday …
Video
Better Business Bureau Quick-Tips
Everyone knows Better Business Bureau (BBB). BBB is that 100+ year-old brand with a long history of…
Video
BleacherReport.com
Posterizing Facebook - May 13th, 2013) -- Bennett Spector Bleacher Report's social team transfor…
Video
Fueling Good Road Trip
In a world consumed with fluctuating gas prices and general apathy towards gasoline brands, Mi…
Video
Goodbye DOMA, Hello Marriage Equality: msnbc's Google+ Hangout series on marriage equality
In anticipation of the Supreme Court’s monumental decisions on the Defense of Marriage Act and Prop…
Video
Hilton Worldwide – DTour Hub
To create a better way to plan and share trips, we worked with Google to build DTour, the first-eve…
Video
Hilton Worldwide – DTourist Live Stream Video Google Hangout
To create a better way to plan and share trips, DoubleTree worked with Google to build DTour, the f…
Video
Microsoft Child of the 90s | Column Five Media
As part of the Internet Explorer “Browser You Loved to Hate" Campaign, Microsoft asked Column Five …
Video
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …
Video
Project 2020
Introduction “2020" is a story about the near future based on a report entitled Project 2020 by th…
Video
Sharp Art of Amazing Campaign
Sharp, along with two other voices in picture quality – RED and THX, launched the Art of Amazing C…
Video
TED
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing tog…
Video
Tidy Cats Innovationist: Hans Hansenberg
Tidy Cats needed a unique and memorable way to introduce a flurry of new innovations to their produ…
Video
We Want To Teach The World To Swipe: AT&T And FleishmanHillard’s “Device Launch" Video Series
The Nokia Something-or-Other. The HTC This-and-That. The Samsung Here’s-What’s-New. The LG Gotta-Se…
Video
Wendy's Bacon Portabella Melt on Brioche Campaign
How do you get people talking about something they can’t even pronounce? The word “brioche" was …
Video
WestJet Christmas Miracle: Real -Time Giving
At a time of year when flights are at capacity and stress levels run high, Canada’s preferred airli…