ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 6th Annual Shorty Awards

Project 2020

Finalist in B2B

Entered in Video

About this entry

Introduction “2020" is a story about the near future based on a report entitled Project 2020 by the International Cyber Security Protection Alliance. This video project takes the form of a fictional web series presenting the evolution of society and technology in the world described by the report. In this series, Trend Micro shows how the advancement of mobile, wearable and cloud based technology will influence the way we interact with each other and with the world, how we work and how we perceive reality. Execution The series consists of 9 episodes approximately 4 minutes each. The episodes begin with a short documentary/archive news style introduction about events that have already taken place, from the perspective of about 6 months in the future. The bulk of each episode consists of a contemporary narrative film of events as they unfolded. The campaign included a microsite, 2020.trendmicro.com, where each week, a new episode was added. Supporting social media platforms included Facebook, LinkedIn, YouTube, Google+ and Twitter, as well as a series of blog posts published on Trend Micro’s blog site, Simply Security. Hashtags used for the campaign were #Trend2020 and #TM2020. The 2020 trailer: http://youtu.be/YQletWanDzQ Goal The goal of the project is to illustrate the direction that cybercrime is taking and where things could end up in the year 2020, and to educate consumers, businesses and governments on what they need to do now to start preparing themselves. The results During this three month campaign, Trend Micro’s US Twitter, Facebook, Google+, LinkedIn and YouTube profiles alone generated 687,575 organic impressions for 2020 content and experienced a 41% total increase in audience size. The Trend Micro YouTube channel, where the videos were uploaded, received a 66% increase in subscribers due to the campaign, as well as an 862% increase in average engagement per video. The video series received 106,971 total views and posts/tweets resulted in over 28,356 clicks to Project 2020 content. The Project 2020 microsite, promoted by Trend Micro’s global social media channels, featured 20,157 total unique visitors and the Project 2020 blog series received 2,176 total unique visitors. The #TM2020 and #Trend2020 hashtags were used over 1,400 times. As a bonus, the video series also resulted in news coverage in outlets such as USA Today and PCMag, which embedded the videos in articles and/or linked back to the microsite.

Media

Produced by

Trend Micro and Black Rabbit

Link