THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Use of Social Media for B2B

This award honors the best use of social media in business to business marketing strategies and campaigns. Campaign objectives may include promoting thought leadership, generating leads & traffic, utilizing market data and increasing customer engagement.

Winner

B2B
winner
Jobsite - The Advantage
In just three months, Jobsite a UK professional recruitment site has improved its position in the m…

Finalists

B2B
finalist
Flying high with Airbus
Innovation is one of the qualities that define Airbus’ approach to manufacturing aircraft. In 2013 …
B2B
finalist
General Electric
Starting in 2011, Instagram has been a go-to channel for showcasing some of GE’s most impactful tec…
B2B
finalist
Google Enterprise Lets You Work the Way You Live
Google’s move into the enterprise technology space started in 2006, and social channels were not or…
B2B
finalist
Inspiring Influencer Activation with Nostalgic Call to Action
Data center architects are engineers at the core. And what is every engineer’s favorite childhood t…
B2B
finalist
Project 2020
Introduction “2020" is a story about the near future based on a report entitled Project 2020 by th…

Nominees

B2B
Callaway Hit the Links
Golf and business; for generations the two have shared an inseparable relationship. So when Callaw…
B2B
Cisco's Network Convergence System Launch Campaign
To promote one of its biggest new product launches in the last five years, Cisco took a unique and …
B2B
Dell Social Net Advocacy Program
Dell joined forces with a leading text analytics provider to leverage sentiment and text analytics …
B2B
Littelfuse Speed2Design
What’s it like to get zapped in space? Are Smartphones orbiting the earth? What is a Robonaut and …
B2B
Operation: MIPCOM Disruption
Red Touch Media connects content owners, advertisers, retailers and consumers to premium digital co…
B2B
SAP’s Better Run World social media campaign
In a nutshell This is the story of how we changed the perception of SAP. Traditionally seen as a…
B2B
SocialU: Empowering the Enterprise
In recognizing that our employees are on the front lines of our brand’s voice, we identified a busi…
B2B
The Bomgar Birthday Bash
The Bomgar Birthday Bash was created as an exciting way to celebrate Bomgar's 10th year as a compan…
B2B
Walker Sands Communications - ThreatMetrix
ThreatMetrix is a provider of integrated cybercrime prevention solutions. It helps companies protec…