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Special Project

Special Project
From the 6th Annual Shorty Awards

Callaway Hit the Links

Entered in B2B


Golf and business; for generations the two have shared an inseparable relationship. So when Callaway set out to find a new way to connect with today’s golfer, there was only one place to start - LinkedIn. Creating a concept called, “Hit the Links," Callaway teamed up with LinkedIn to enable business professionals to invite others from their network to play a round of golf. LinkedIn is THE professional social network. Golf is a game often played by professionals and utilized heavily for networking and growing business relationships. Callaway's target audience is these golf-loving professionals. LinkedIn was looking for new creative ways to inspire businesses to broaden their usage of their platform and Callaway had an amazing idea - based on user profiles, auto generate three ideal business associates with whom to play a round of golf. LinkedIn agreed and aided in developing the solution on top of their platform. Together, they created Hit the Links - a completely new and innovative way to connect people. And the results were amazing. 9 Million people were informed of the program, 10,000 business professionals were connected to other professionals who golf, and LinkedIn claimed the results were 300% higher than projected.

Strategy and Execution

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