12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards

Callaway Hit the Links

Entered in B2B

About this entry

Golf and business; for generations the two have shared an inseparable relationship. So when Callaway set out to find a new way to connect with today’s golfer, there was only one place to start - LinkedIn. Creating a concept called, “Hit the Links," Callaway teamed up with LinkedIn to enable business professionals to invite others from their network to play a round of golf. LinkedIn is THE professional social network. Golf is a game often played by professionals and utilized heavily for networking and growing business relationships. Callaway's target audience is these golf-loving professionals. LinkedIn was looking for new creative ways to inspire businesses to broaden their usage of their platform and Callaway had an amazing idea - based on user profiles, auto generate three ideal business associates with whom to play a round of golf. LinkedIn agreed and aided in developing the solution on top of their platform. Together, they created Hit the Links - a completely new and innovative way to connect people. And the results were amazing. 9 Million people were informed of the program, 10,000 business professionals were connected to other professionals who golf, and LinkedIn claimed the results were 300% higher than projected.

Why does this entry deserve to win?

Sample Press clips: Mashable: http://on.mash.to/1dqv6ED Adweek: http://bit.ly/1dJHdjK PGA.com: http://bit.ly/1daksa5 Marketing Daily: http://bit.ly/1aaqSn6


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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.