Tidy Cats needed a unique and memorable way to introduce a flurry of new innovations to their product line. A fun, irreverent brand who doesn’t take themselves too seriously, Tidy wanted to break through to their consumers in way that put the focus on the innovation through humor. That’s where Hans Hansenberg comes in.An innovationist character parody of brands like Apple and Dyson, Hans is at all times smug and likeable. And he’s worked. Consumers love the character. And product innovations have seen dramatic increase in purchase intent while the brand has seen measurable positive impact on brand lift. Hans isn’t surprised.
YouTube http://www.youtube.com/watch?v=BEMTYNkGYy8 http://www.youtube.com/watch?v=3FA2Th7oUPI http://www.youtube.com/watch?v=92f8icCaY9I http://www.youtube.com/watch?v=E2Pll0SOM2g http://www.youtube.com/watch?v=h0Yi7zlXl8Y http://www.youtube.com/watch?v=TqQsxHmIXPA
