THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 7th Annual Shorty Awards Best Real-Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

Click here to see the previous winner and nominees.

Winner

Real-Time Response
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - …

Finalists

Real-Time Response
finalist
gold honor
Arby’s™ Pop Culture Hat Trick
ADWEEK said it best, "Arby's Slayed the Grammys with This Tweet About Pharrell's Hat."In early 2014…
Real-Time Response
finalist
gold honor
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since …
Real-Time Response
finalist
silver honor
Pharrell Wears Smokey Bear's Hat to the Grammys
Who knew one of the biggest real-time moments of 2014 was going to be Pharrell wearing a Smokey Bea…
Real-Time Response
finalist
silver honor
Slim Jim #Bendgate: Safe in your pocket, safe in your mouth
The Edelman ConAgra Newsroom team is tasked to insert relevant ConAgra Foods brands into trendin…
Real-Time Response
finalist
#TechnologyAndStuff: When a Strike Out Becomes a Home Run
With the emergence of real-time marketing and the colossal impact of social media, instant brand re…
Real-Time Response
finalist
Aeromexico / #vivamexico
As an ongoing effort to increase digital presence for Mexico’s biggest airline, our social media te…
Real-Time Response
finalist
E3 Social War Room for Ubisoft
E3 is a unique event for brands looking to make a splash on social media. It's an event that gen…
Real-Time Response
finalist
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Fewer people are playing Madden than they once did, despite the fact that NFL ratings are higher th…
Real-Time Response
finalist
Great American Cookies & the NCAA®'s “Impermissible Icing"
In early August 2014, a story broke that the University of South Carolina self-reported an infracti…
Real-Time Response
finalist
Lewis Hamilton's #TeamLHmovie
To celebrate F1 fandom around the final championship deciding race, we created a socially driven, m…
Real-Time Response
finalist
Listerine - Power to Your Mouth
For J&J's first-ever, global, brand-led social media campaign, we told the story of the World Cup –…
Real-Time Response
finalist
Mars Chocolate North America Snickers - Suarez Tweet
During the World Cup, Luis Suarez bit another player so we made fun of him on Twitter.
Real-Time Response
finalist
NOS Energy Drink: GSP’s Resurrection
The ObjectivePosition NOS as the energy drink brand associated with MMA, 9 times world champion Geo…
Real-Time Response
finalist
To Read, Or Not To Read - It Doesn’t Matter, Sonic’s Here To Help You
Objective: Inject real-time, 1:1 engagement into Sonic Drive-In's always-on strategy and deploy its…
Real-Time Response
finalist
Wingstop Mangonero
Not all brands are agile and forward-thinking enough to base a quick turn campaign, much less an…
Real-Time Response
finalist
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of …
Real-Time Response
finalist
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…
Real-Time Response
finalist
truth hijacks the MTV VMAs
In 2014, the teen smoking rate was lower than ever. But Big Tobacco wasn't giving up. To inspire a …

Nominees

Real-Time Response
finalist
#TechnologyAndStuff: When a Strike Out Becomes a Home Run
With the emergence of real-time marketing and the colossal impact of social media, instant brand re…
Real-Time Response
AJ+ and the #FergusonDecision
The protests in Ferguson following the shooting of Mike Brown were a story AJ+ had been covering fr…
Real-Time Response
finalist
Aeromexico / #vivamexico
As an ongoing effort to increase digital presence for Mexico’s biggest airline, our social media te…
Real-Time Response
finalist
gold honor
Arby’s™ Pop Culture Hat Trick
ADWEEK said it best, "Arby's Slayed the Grammys with This Tweet About Pharrell's Hat."In early 2014…
Real-Time Response
Black Sails – Talk Like a Pirate Day Attack
The Starz program, Black Sails, is a drama that paints a realistic version of the pirates that sai…
Real-Time Response
Denny's Real-Time Tweets
Real-time marketing. It's a tough gig watching a live event and being witty on command. This past …
Real-Time Response
DoubleTree by Hilton - Cookie Care Deliveries
DoubleTree by Hilton knows it's the little things mean everything. For more than 25 years, we've we…
Real-Time Response
finalist
E3 Social War Room for Ubisoft
E3 is a unique event for brands looking to make a splash on social media. It's an event that gen…
Real-Time Response
finalist
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Fewer people are playing Madden than they once did, despite the fact that NFL ratings are higher th…
Real-Time Response
Ebola Town Hall
As the CDC activated its Emergency Operations Center to respond to Ebola, the fear level in the Uni…
Real-Time Response
FedEx Racing: Real-Time Response Campaign
The FedEx sponsorship of Denny Hamlin's #11 Joe Gibbs Racing Toyota creates a unique opportunity to…
Real-Time Response
finalist
Great American Cookies & the NCAA®'s “Impermissible Icing"
In early August 2014, a story broke that the University of South Carolina self-reported an infracti…
Real-Time Response
ING Bank How to pronounce Kuyt?
ING Bank Turkey is trying to achieve communication excellence on social media. For that purpose, we…
Real-Time Response
ING Bank World Savings Day
ING Bank Turkey aims to own the subject of financial savings in social conversation and invites all…
Real-Time Response
Lebron James Cramping Buzz
During the first game in the 2014 NBA Finals, Lebron James was carried off the court due to sufferi…
Real-Time Response
Lennox NBA Finals “Put us in, coach!"
When the air conditioning went out during Game 1 of the NBA finals in San Antonio, it caused an out…
Real-Time Response
finalist
Lewis Hamilton's #TeamLHmovie
To celebrate F1 fandom around the final championship deciding race, we created a socially driven, m…
Real-Time Response
Liberty Mutual - RISE AND THE AD INSPIRED BY A TWEET
In sports, as in life, we get knocked down, and we have to get back up. Similar to Olympic athletes…
Real-Time Response
finalist
Listerine - Power to Your Mouth
For J&J's first-ever, global, brand-led social media campaign, we told the story of the World Cup –…
Real-Time Response
finalist
Mars Chocolate North America Snickers - Suarez Tweet
During the World Cup, Luis Suarez bit another player so we made fun of him on Twitter.
Real-Time Response
Miller Lite and Matthew McConaughey's OSCARS Acceptance
In response to Matthew McConaughey's acceptance speech at the Academy Awards, the Miller Lite team…
Real-Time Response
finalist
NOS Energy Drink: GSP’s Resurrection
The ObjectivePosition NOS as the energy drink brand associated with MMA, 9 times world champion Geo…
Real-Time Response
NowThis: Social News In 2014
NowThis is the first true socially distributed media company. We live where our audience lives—on T…
Real-Time Response
Papa John’s Custom NFL Team Pizzas
Objective: Showcase the partnership between Papa John's and the NFL in a unique way and launch the …
Real-Time Response
Peperami World Cup
Real-Time Response
finalist
silver honor
Pharrell Wears Smokey Bear's Hat to the Grammys
Who knew one of the biggest real-time moments of 2014 was going to be Pharrell wearing a Smokey Bea…
Real-Time Response
SUBWAY 'Sub Love' Wins National Sandwich Day
SUBWAY is the world's largest sandwich brand, but as with any large QSR brand, it is a challenge to…
Real-Time Response
finalist
gold honor
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since …
Real-Time Response
SharkNATO
Sharknado 2 was all the rage amongst millennial males. It was all they could talk about in social m…
Real-Time Response
Silverback Social / The Leukemia & Lymphoma Society
On March 11, 2014, five-year-old Makayla completed her last session of chemotherapy. Makayla's moth…
Real-Time Response
finalist
silver honor
Slim Jim #Bendgate: Safe in your pocket, safe in your mouth
The Edelman ConAgra Newsroom team is tasked to insert relevant ConAgra Foods brands into trendin…
Real-Time Response
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - …
Real-Time Response
TBS Network - Social Media
Brand: TBSAgency: Relevant 24GOALS: • Develop a clear Social TBS voice and POV • Establish TB…
Real-Time Response
The Climate Reality Project’s Real-Time Response Using Trusted Messengers
At The Climate Reality Project ("Climate Reality"), we know the messenger matters just as much as t…
Real-Time Response
finalist
To Read, Or Not To Read - It Doesn’t Matter, Sonic’s Here To Help You
Objective: Inject real-time, 1:1 engagement into Sonic Drive-In's always-on strategy and deploy its…
Real-Time Response
UNICEF Raises Awareness on Ebola
UNICEF has been on the front lines of Ebola-affected countries from the outset. The key objective o…
Real-Time Response
Volkswagen Topless Ride
During the Winter Olympic Games, a Lebanese athlete was at the forefront of the news in Lebanon, as…
Real-Time Response
finalist
Wingstop Mangonero
Not all brands are agile and forward-thinking enough to base a quick turn campaign, much less an…
Real-Time Response
finalist
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of …
Real-Time Response
finalist
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…
Real-Time Response
finalist
truth hijacks the MTV VMAs
In 2014, the teen smoking rate was lower than ever. But Big Tobacco wasn't giving up. To inspire a …