THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best Real-Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

Click here to see the previous winner and nominees.

Finalists

finalist
gold honor
Arby’s™ Pop Culture Hat Trick
ADWEEK said it best, "Arby's Slayed the Grammys with This Tweet About Pharrell's Hat."In early 2014…
finalist
gold honor
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since …
finalist
silver honor
Pharrell Wears Smokey Bear's Hat to the Grammys
Who knew one of the biggest real-time moments of 2014 was going to be Pharrell wearing a Smokey Bea…
finalist
silver honor
Slim Jim #Bendgate: Safe in your pocket, safe in your mouth
The Edelman ConAgra Newsroom team is tasked to insert relevant ConAgra Foods brands into trendin…
finalist
#TechnologyAndStuff: When a Strike Out Becomes a Home Run
With the emergence of real-time marketing and the colossal impact of social media, instant brand re…
finalist
Aeromexico / #vivamexico
As an ongoing effort to increase digital presence for Mexico’s biggest airline, our social media te…
finalist
E3 Social War Room for Ubisoft
E3 is a unique event for brands looking to make a splash on social media. It's an event that gen…
finalist
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Fewer people are playing Madden than they once did, despite the fact that NFL ratings are higher th…
finalist
Great American Cookies & the NCAA®'s “Impermissible Icing"
In early August 2014, a story broke that the University of South Carolina self-reported an infracti…
finalist
Lewis Hamilton's #TeamLHmovie
To celebrate F1 fandom around the final championship deciding race, we created a socially driven, m…
finalist
Listerine - Power to Your Mouth
For J&J's first-ever, global, brand-led social media campaign, we told the story of the World Cup –…
finalist
Mars Chocolate North America Snickers - Suarez Tweet
During the World Cup, Luis Suarez bit another player so we made fun of him on Twitter.
finalist
NOS Energy Drink: GSP’s Resurrection
The ObjectivePosition NOS as the energy drink brand associated with MMA, 9 times world champion Geo…
finalist
To Read, Or Not To Read - It Doesn’t Matter, Sonic’s Here To Help You
Objective: Inject real-time, 1:1 engagement into Sonic Drive-In's always-on strategy and deploy its…
finalist
Wingstop Mangonero
Not all brands are agile and forward-thinking enough to base a quick turn campaign, much less an…
finalist
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of …
finalist
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…
finalist
truth hijacks the MTV VMAs
In 2014, the teen smoking rate was lower than ever. But Big Tobacco wasn't giving up. To inspire a …

Nominees

finalist
#TechnologyAndStuff: When a Strike Out Becomes a Home Run
With the emergence of real-time marketing and the colossal impact of social media, instant brand re…
AJ+ and the #FergusonDecision
The protests in Ferguson following the shooting of Mike Brown were a story AJ+ had been covering fr…
finalist
Aeromexico / #vivamexico
As an ongoing effort to increase digital presence for Mexico’s biggest airline, our social media te…
finalist
gold honor
Arby’s™ Pop Culture Hat Trick
ADWEEK said it best, "Arby's Slayed the Grammys with This Tweet About Pharrell's Hat."In early 2014…
Black Sails – Talk Like a Pirate Day Attack
The Starz program, Black Sails, is a drama that paints a realistic version of the pirates that sai…
Denny's Real-Time Tweets
Real-time marketing. It's a tough gig watching a live event and being witty on command. This past …
DoubleTree by Hilton - Cookie Care Deliveries
DoubleTree by Hilton knows it's the little things mean everything. For more than 25 years, we've we…
finalist
E3 Social War Room for Ubisoft
E3 is a unique event for brands looking to make a splash on social media. It's an event that gen…
finalist
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Fewer people are playing Madden than they once did, despite the fact that NFL ratings are higher th…
Ebola Town Hall
As the CDC activated its Emergency Operations Center to respond to Ebola, the fear level in the Uni…
FedEx Racing: Real-Time Response Campaign
The FedEx sponsorship of Denny Hamlin's #11 Joe Gibbs Racing Toyota creates a unique opportunity to…
finalist
Great American Cookies & the NCAA®'s “Impermissible Icing"
In early August 2014, a story broke that the University of South Carolina self-reported an infracti…
ING Bank How to pronounce Kuyt?
ING Bank Turkey is trying to achieve communication excellence on social media. For that purpose, we…
ING Bank World Savings Day
ING Bank Turkey aims to own the subject of financial savings in social conversation and invites all…
Lebron James Cramping Buzz
During the first game in the 2014 NBA Finals, Lebron James was carried off the court due to sufferi…
Lennox NBA Finals “Put us in, coach!"
When the air conditioning went out during Game 1 of the NBA finals in San Antonio, it caused an out…
finalist
Lewis Hamilton's #TeamLHmovie
To celebrate F1 fandom around the final championship deciding race, we created a socially driven, m…
Liberty Mutual - RISE AND THE AD INSPIRED BY A TWEET
In sports, as in life, we get knocked down, and we have to get back up. Similar to Olympic athletes…
finalist
Listerine - Power to Your Mouth
For J&J's first-ever, global, brand-led social media campaign, we told the story of the World Cup –…
finalist
Mars Chocolate North America Snickers - Suarez Tweet
During the World Cup, Luis Suarez bit another player so we made fun of him on Twitter.
Miller Lite and Matthew McConaughey's OSCARS Acceptance
In response to Matthew McConaughey's acceptance speech at the Academy Awards, the Miller Lite team…
finalist
NOS Energy Drink: GSP’s Resurrection
The ObjectivePosition NOS as the energy drink brand associated with MMA, 9 times world champion Geo…
NowThis: Social News In 2014
NowThis is the first true socially distributed media company. We live where our audience lives—on T…
Papa John’s Custom NFL Team Pizzas
Objective: Showcase the partnership between Papa John's and the NFL in a unique way and launch the …
Peperami World Cup
finalist
silver honor
Pharrell Wears Smokey Bear's Hat to the Grammys
Who knew one of the biggest real-time moments of 2014 was going to be Pharrell wearing a Smokey Bea…
SUBWAY 'Sub Love' Wins National Sandwich Day
SUBWAY is the world's largest sandwich brand, but as with any large QSR brand, it is a challenge to…
finalist
gold honor
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since …
SharkNATO
Sharknado 2 was all the rage amongst millennial males. It was all they could talk about in social m…
Silverback Social / The Leukemia & Lymphoma Society
On March 11, 2014, five-year-old Makayla completed her last session of chemotherapy. Makayla's moth…
finalist
silver honor
Slim Jim #Bendgate: Safe in your pocket, safe in your mouth
The Edelman ConAgra Newsroom team is tasked to insert relevant ConAgra Foods brands into trendin…
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - …
TBS Network - Social Media
Brand: TBSAgency: Relevant 24GOALS: • Develop a clear Social TBS voice and POV • Establish TB…
The Climate Reality Project’s Real-Time Response Using Trusted Messengers
At The Climate Reality Project ("Climate Reality"), we know the messenger matters just as much as t…
finalist
To Read, Or Not To Read - It Doesn’t Matter, Sonic’s Here To Help You
Objective: Inject real-time, 1:1 engagement into Sonic Drive-In's always-on strategy and deploy its…
UNICEF Raises Awareness on Ebola
UNICEF has been on the front lines of Ebola-affected countries from the outset. The key objective o…
Volkswagen Topless Ride
During the Winter Olympic Games, a Lebanese athlete was at the forefront of the news in Lebanon, as…
finalist
Wingstop Mangonero
Not all brands are agile and forward-thinking enough to base a quick turn campaign, much less an…
finalist
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of …
finalist
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…
finalist
truth hijacks the MTV VMAs
In 2014, the teen smoking rate was lower than ever. But Big Tobacco wasn't giving up. To inspire a …