THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

From the 7th Annual Shorty Awards Best Real-Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

Click here to see the previous winner and nominees.

Winner

Real-Time Response
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - …

Finalists

Real-Time Response
finalist
gold honor
Arby’s™ Pop Culture Hat Trick
ADWEEK said it best, "Arby's Slayed the Grammys with This Tweet About Pharrell's Hat."In early 2014…
Real-Time Response
finalist
gold honor
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since …
Real-Time Response
finalist
silver honor
Pharrell Wears Smokey Bear's Hat to the Grammys
Who knew one of the biggest real-time moments of 2014 was going to be Pharrell wearing a Smokey Bea…
Real-Time Response
finalist
silver honor
Slim Jim #Bendgate: Safe in your pocket, safe in your mouth
The Edelman ConAgra Newsroom team is tasked to insert relevant ConAgra Foods brands into trendin…
Real-Time Response
finalist
#TechnologyAndStuff: When a Strike Out Becomes a Home Run
With the emergence of real-time marketing and the colossal impact of social media, instant brand re…
Real-Time Response
finalist
Aeromexico / #vivamexico
As an ongoing effort to increase digital presence for Mexico’s biggest airline, our social media te…
Real-Time Response
finalist
E3 Social War Room for Ubisoft
E3 is a unique event for brands looking to make a splash on social media. It's an event that gen…
Real-Time Response
finalist
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Fewer people are playing Madden than they once did, despite the fact that NFL ratings are higher th…
Real-Time Response
finalist
Great American Cookies & the NCAA®'s “Impermissible Icing"
In early August 2014, a story broke that the University of South Carolina self-reported an infracti…
Real-Time Response
finalist
Lewis Hamilton's #TeamLHmovie
To celebrate F1 fandom around the final championship deciding race, we created a socially driven, m…
Real-Time Response
finalist
Listerine - Power to Your Mouth
For J&J's first-ever, global, brand-led social media campaign, we told the story of the World Cup –…
Real-Time Response
finalist
Mars Chocolate North America Snickers - Suarez Tweet
During the World Cup, Luis Suarez bit another player so we made fun of him on Twitter.
Real-Time Response
finalist
NOS Energy Drink: GSP’s Resurrection
The ObjectivePosition NOS as the energy drink brand associated with MMA, 9 times world champion Geo…
Real-Time Response
finalist
To Read, Or Not To Read - It Doesn’t Matter, Sonic’s Here To Help You
Objective: Inject real-time, 1:1 engagement into Sonic Drive-In's always-on strategy and deploy its…
Real-Time Response
finalist
Wingstop Mangonero
Not all brands are agile and forward-thinking enough to base a quick turn campaign, much less an…
Real-Time Response
finalist
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of …
Real-Time Response
finalist
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…
Real-Time Response
finalist
truth hijacks the MTV VMAs
In 2014, the teen smoking rate was lower than ever. But Big Tobacco wasn't giving up. To inspire a …

Nominees

Real-Time Response
AJ+ and the #FergusonDecision
The protests in Ferguson following the shooting of Mike Brown were a story AJ+ had been covering fr…
Real-Time Response
Black Sails – Talk Like a Pirate Day Attack
The Starz program, Black Sails, is a drama that paints a realistic version of the pirates that sai…
Real-Time Response
Denny's Real-Time Tweets
Real-time marketing. It's a tough gig watching a live event and being witty on command. This past …
Real-Time Response
DoubleTree by Hilton - Cookie Care Deliveries
DoubleTree by Hilton knows it's the little things mean everything. For more than 25 years, we've we…
Real-Time Response
Ebola Town Hall
As the CDC activated its Emergency Operations Center to respond to Ebola, the fear level in the Uni…
Real-Time Response
FedEx Racing: Real-Time Response Campaign
The FedEx sponsorship of Denny Hamlin's #11 Joe Gibbs Racing Toyota creates a unique opportunity to…
Real-Time Response
ING Bank How to pronounce Kuyt?
ING Bank Turkey is trying to achieve communication excellence on social media. For that purpose, we…
Real-Time Response
ING Bank World Savings Day
ING Bank Turkey aims to own the subject of financial savings in social conversation and invites all…
Real-Time Response
Lebron James Cramping Buzz
During the first game in the 2014 NBA Finals, Lebron James was carried off the court due to sufferi…
Real-Time Response
Lennox NBA Finals “Put us in, coach!"
When the air conditioning went out during Game 1 of the NBA finals in San Antonio, it caused an out…
Real-Time Response
Liberty Mutual - RISE AND THE AD INSPIRED BY A TWEET
In sports, as in life, we get knocked down, and we have to get back up. Similar to Olympic athletes…
Real-Time Response
Miller Lite and Matthew McConaughey's OSCARS Acceptance
In response to Matthew McConaughey's acceptance speech at the Academy Awards, the Miller Lite team…
Real-Time Response
NowThis: Social News In 2014
NowThis is the first true socially distributed media company. We live where our audience lives—on T…
Real-Time Response
Papa John’s Custom NFL Team Pizzas
Objective: Showcase the partnership between Papa John's and the NFL in a unique way and launch the …
Real-Time Response
Peperami World Cup
Real-Time Response
SUBWAY 'Sub Love' Wins National Sandwich Day
SUBWAY is the world's largest sandwich brand, but as with any large QSR brand, it is a challenge to…
Real-Time Response
SharkNATO
Sharknado 2 was all the rage amongst millennial males. It was all they could talk about in social m…
Real-Time Response
Silverback Social / The Leukemia & Lymphoma Society
On March 11, 2014, five-year-old Makayla completed her last session of chemotherapy. Makayla's moth…
Real-Time Response
TBS Network - Social Media
Brand: TBSAgency: Relevant 24GOALS: • Develop a clear Social TBS voice and POV • Establish TB…
Real-Time Response
The Climate Reality Project’s Real-Time Response Using Trusted Messengers
At The Climate Reality Project ("Climate Reality"), we know the messenger matters just as much as t…
Real-Time Response
UNICEF Raises Awareness on Ebola
UNICEF has been on the front lines of Ebola-affected countries from the outset. The key objective o…
Real-Time Response
Volkswagen Topless Ride
During the Winter Olympic Games, a Lebanese athlete was at the forefront of the news in Lebanon, as…