The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 7th Annual Shorty Awards

Mars Chocolate North America Snickers - Suarez Tweet

Finalist in Real-Time Response

About this entry

During the World Cup, Luis Suarez bit another player so we made fun of him on Twitter.

Why does this entry deserve to win?

We were one of the first to call him out on Twitter. We were rewarded with 43k retweets in 24 hours. And 38.7MM earned media impressions in two days with no paid media behind it.

Media

Video for Mars Chocolate North America Snickers - Suarez Tweet

Entrant Company / Organization Name

BBDO New York

Links

Entry Credits