THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 6th Annual Shorty Awards Best Use of a Hashtag on Twitter

The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags on Twitter for a specific brand, marketing campaign, product, or service. Click here to see the previous winner and nominees.

Nominees

"The Power Inside"
"The Power Inside", presented by Intel + Toshiba, is a social film that tells the story of the inva…
#AdvancingtheDream: a call to action
Fifty years ago, Dr. Martin Luther King, Jr. lead the March on Washington, culminating in his famou…
#CES2014 at The International CES
Our usage of #CES2014 for The International CES was a collaborative effort across our entire market…
#ComedyFest
The first-ever celebration of comedy and comedians to be programmed on Twitter. And no drink minimu…
#HomeRocks
There is nothing that compares to the feeling of arriving home after a long day. This exact feelin…
#SCtop10
As ESPN's flagship program, SportsCenter provides TV's most thorough presentation of sports news, h…
finalist
#SFBatKid
On Friday, November 15, 2013, five-year-old cancer fighter Miles, aka #SFBatKid, got his wish to be…
#TextsWithGran
The Twitter campaign for "Derek" baked the show's themes of kindness and elder wisdom into its voic…
#USOmoments
The USO was launching a massive brand campaign on Veterans Day, Every Moment Counts. The goal was t…
#WAKASMILES Tweet-a-thon for World Smile Day
Over the past 16 years, through parties, games, and events for young professionals, WAKA Kickball &…
finalist
#YoureDoinItRightWhen by Singley + Mackie for YP.com
#YoureDoinItRightWhen YP Promoted Trend from Singley + Mackie on Vimeo How do you go from “the …
#ZapposGingerbreadMan
During the holiday season, the Zappos team lost their beloved Gingerbread Man who escaped from Las …
#ZapposRecharge Broadcasts New York Fashion Week
Zappos breathed new life into New York Fashion Week with the hashtag #ZapposRecharge. It served as …
finalist
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…
finalist
Charmin #TweetFromTheSeat
40% of young adults admit to using social media in the bathroom* (and those are just the people who…
Chennai Express
Chennai Express, a recent blockbuster Bollywood movie won many social media accolades worldwide. Th…
DiGiorno: #DiGiorNOYOUDIDNT
DiGiorno wanted to extend their reach to new audiences and be part of the football conversation thr…
Duck Dynasty Season 4 The Endless Quack
To promote the fourth season of Duck Dynasty, we looked to engage our rabid fanbase and get them ex…
Guardian US: #AskSnowden and the NSA Files
In a series of stories based on top-secret National Security Agency documents leaked by former inte…
finalist
Honda Summer Clearance
In support of the annual Summer Clearance Sales Event, Honda launched a unique social media campaig…
How #PocketJamie Became A World Wide Sensation
The newest STARZ Original Series, Outlander, has the most engaged fan base in advance of a premiere…
MTV EMA: #EMAzing
The MTV EMA – MTV's global celebration of the hottest stars in music – recognizes artists from arou…
finalist
MasterCard - #PricelessNewYear
For the past 25 years, MasterCard has been a brand that has celebrated Priceless moments in culture…
finalist
Pepsi Summer of Fan Armies
Socially fueled campaigns were not new news for advertisers in 2013, but Pepsi was the first brand …
Pretty Little Liars #PLLReaction Campaign
After previous big plot reveals on Pretty Little Liars, we noticed a trend among fans in the social…
finalist
Purina: #PetsAtWork
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a larg…
Tangible Media and Deep Silver's Saints Row IV
The latest version of Saints Row IV saw the revitalization of Johnny Gat, a staple character to the…
The Most Retweeted Brand Tweet Ever
How we killed the giants and stole their thunder. Nokia phones have been in a range of vibrant c…
winner
The Voice: Instant Save
The Voice hits all the right notes on-air, but what's happening on social really sets The Voice…
finalist
UN WOMEN
Title of Entry: The Autocomplete Truth Client: UN Women Product/Service: Gender Equality Date of…