THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 6th Annual Shorty Awards Best Use of a Hashtag on Twitter

The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags on Twitter for a specific brand, marketing campaign, product, or service. Click here to see the previous winner and nominees.

Nominees

"The Power Inside"
"The Power Inside", presented by Intel + Toshiba, is a social film that tells the story of the inva…
#AdvancingtheDream: a call to action
Fifty years ago, Dr. Martin Luther King, Jr. lead the March on Washington, culminating in his famou…
#CES2014 at The International CES
Our usage of #CES2014 for The International CES was a collaborative effort across our entire market…
#ComedyFest
The first-ever celebration of comedy and comedians to be programmed on Twitter. And no drink minimu…
#HomeRocks
There is nothing that compares to the feeling of arriving home after a long day. This exact feelin…
#SCtop10
As ESPN's flagship program, SportsCenter provides TV's most thorough presentation of sports news, h…
#TextsWithGran
The Twitter campaign for "Derek" baked the show's themes of kindness and elder wisdom into its voic…
#USOmoments
The USO was launching a massive brand campaign on Veterans Day, Every Moment Counts. The goal was t…
#WAKASMILES Tweet-a-thon for World Smile Day
Over the past 16 years, through parties, games, and events for young professionals, WAKA Kickball &…
#ZapposGingerbreadMan
During the holiday season, the Zappos team lost their beloved Gingerbread Man who escaped from Las …
#ZapposRecharge Broadcasts New York Fashion Week
Zappos breathed new life into New York Fashion Week with the hashtag #ZapposRecharge. It served as …
Chennai Express
Chennai Express, a recent blockbuster Bollywood movie won many social media accolades worldwide. Th…
DiGiorno: #DiGiorNOYOUDIDNT
DiGiorno wanted to extend their reach to new audiences and be part of the football conversation thr…
Duck Dynasty Season 4 The Endless Quack
To promote the fourth season of Duck Dynasty, we looked to engage our rabid fanbase and get them ex…
Guardian US: #AskSnowden and the NSA Files
In a series of stories based on top-secret National Security Agency documents leaked by former inte…
How #PocketJamie Became A World Wide Sensation
The newest STARZ Original Series, Outlander, has the most engaged fan base in advance of a premiere…
MTV EMA: #EMAzing
The MTV EMA – MTV's global celebration of the hottest stars in music – recognizes artists from arou…
Pretty Little Liars #PLLReaction Campaign
After previous big plot reveals on Pretty Little Liars, we noticed a trend among fans in the social…
Tangible Media and Deep Silver's Saints Row IV
The latest version of Saints Row IV saw the revitalization of Johnny Gat, a staple character to the…
The Most Retweeted Brand Tweet Ever
How we killed the giants and stole their thunder. Nokia phones have been in a range of vibrant c…