Our usage of #CES2014 for The International CES was a collaborative effort across our entire marketing team that provided fantastic results. We made sure our hashtag was promoted across as many verticals as possible so that our attendees knew to be using it when talking about CES on Twitter. - We promoted it in our YouTube video about social media onsite: - We had all of our onsite signs, both inside and outside of the Las Vegas Convention center (where the show was held). - We used it in almost every Tweet we pushed out while onsite tweeting about the show. - We hosted a Twitter Chat with our Entertainment Matters Ambassador Maria Menounos where she used the hashtag while talking with her fans. - We changed our cover photos and other social media imagery to promote the hashtag. - Worked with all exhibitors and official media partners to ensure they knew to use the official hashtag in all of their show promotions. - Brought in our Social Media Command Center, powered by FleishmanHillard and Buzz Radar, to promote the hashtag and show real time stats on how it was performing during the show. It was located in the Grand Lobby for all attendees to see and interact with. We set it up so that our show attendees and those who cannot attend our show but follow it on social media, were very aware of our official hashtag and were using it to stay involved with our conversation. Our efforts paid off with the stats we saw after the show regarding our Hashtag: - #CES2014 was the top trending topic nationally on Twitter the first day of CES (1/7) - #CES2014 had 256,021 mentions from Tuesday (1/7) - Friday (1/10) of CES - #CES2014 had a reach of 2.88 billion from Tuesday (1/7) - Friday (1/10) of CES - #CES2014 reached 40% of the world's population from Tuesday (1/7) - Friday (1/10) of CES
